|Broadcast area||Central Virginia|
Central Shenandoah Valley
|Owner||Saga Communications |
(Tidewater Communications, LLC)
|WCNR, WINA, WQMZ, WVAX|
First air date
|March 5, 1960|
Former call signs
|HAAT||345 meters (1,132 ft)|
WWWV (97.5 FM) is a classic rock formatted broadcast radio station licensed to Charlottesville, Virginia, and serves Central Virginia and the Central Shenandoah Valley. WWWV is owned and operated by Saga Communications.
WCCV-FM signed on March 5, 1960, with a middle-of-the-road format of post-war pop and light classical music. WCCV-FM was co-owned with WCHV (1260 kHz) by Roger and Louise Neuhoff's Eastern Broadcasting Corporation. In December 1968, WCCV-FM and WCHV were sold to Charlottesville resident Edward S. Evans, Jr. Two years later, the station flipped to country music during the day and a simulcast of WCHV's adult contemporary format between 6 p.m. and 6 a.m. On May 1, 1971, WCCV-FM switched again to beautiful music. In 1973, Evans sold the two stations to Lyell B. Clay's Clay Broadcasting, owner of several newspapers and television stations, most notably WWAY of Wilmington, but no other radio stations.
Clay sold all of his broadcasting interests in 1987-88; WWWV and WCHV went to Eure Communications, then-owners of WXEZ Yorktown. In 1998, Eure combined WWWV with Charlottesville Broadcasting Corporation's WINA (1070 kHz) and WQMZ (95.1 MHz) in a merger deal. Eure was ordered by the Department of Justice to spin off the merger's two remaining stations – WCHV and WKAV (1400 kHz) – to Clear Channel, as FCC regulators took issue with Eure's potential ownership of five stations in the small market. (The FCC under a different leadership permitted Clear Channel to own six stations just five years later.) 
Saga Communications bought Eure's three-station cluster in 2004.
WWWV took over as the FM home of Virginia Cavaliers football and men's basketball at the beginning of the 2003-04 football season, complementing longtime state network flagship WINA. It simulcasts all games, but does not air the coaches' shows.
Since flipping to a broadly rock format in 1977, the station's music has aged with its audience; it remained a modern rock reporter through the 1990s before adding recurrents and moving to active rock. WWWV dropped all new music in 2017 to become strictly classic rock, coinciding with a slogan change from the longtime "Everything That Rocks" to "Iconic Rock".
- "FCC History Card for WWWV".
- "WWWV Facility Record". Federal Communications Commission, audio division.
- Staff (May 2, 1960). "On-the-air" (PDF). Broadcasting. p. 56.
- "Changing hands" (PDF). Broadcasting. December 4, 1967. p. 34.
- Staff (May 15, 1971). "WCCV-FM Goes Soft" (PDF). Billboard. p. 27.
- "Ownership changes" (PDF). Broadcasting. September 24, 1973. p. 82.
- "Call letters" (PDF). Broadcasting. January 24, 1977. p. 67.
- "Changing hands" (PDF). Broadcasting. January 25, 1988. p. 83.
- Spencer, Hawes (March 13, 2003). "MIXed message: Will FCC "clear" WUMX sale?". The Hook (210).
- Brown, Sara (November 10, 1997). "Changing hands" (PDF). Broadcasting & Cable. p. 133.
- Jaquith, Waldo (October 13, 2004). "Eure Communications To Be Sold". CVilleNews.
- "Radio Station WWWV-FM To Carry Virginia Football And Men'sBasketball Games In Charlottesville Area".
- 97.5 3WV Online
- WWWV in the FCC's FM station database
- WWWV on Radio-Locator
- WWWV in Nielsen Audio's FM station database
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