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Walter Annenberg

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Walter Annenberg
KBE KSG
Walter Annenberg (center) with wife Leonore (left) and President Ronald Reagan, 1981
United States Ambassador to the United Kingdom
In office
1969-1974
PresidentRichard Nixon
Preceded byDavid K.E. Bruce
Succeeded byElliot Richardson
Personal details
Born(1908-03-13)13 March 1908
Milwaukee, Wisconsin
DiedOctober 1, 2002(2002-10-01) (aged 94)
Wynnewood, Pennsylvania
NationalityUnited States
Spouse(s)Veronica Dunkelman (1938–1950)
Leonore Cohn Annenberg (1951–2002)
Residence(s)Wynnewood, Pennsylvania
Rancho Mirage, California
Occupationpublisher, diplomat
WebsiteAnnenberg Foundation

Walter Hubert Annenberg (March 13, 1908 – October 1, 2002) was a US publisher, philanthropist, and diplomat.

Early life

Walter Annenberg was born to a Jewish family in Milwaukee, Wisconsin on March 13, 1908. He was the son of Sarah and Moses "Moe" Annenberg, who published The Daily Racing Form and purchased The Philadelphia Inquirer in 1936.[1] The Annenberg family moved to Long Island, New York in 1920,[2] and Walter attended high school at the Peddie School in Hightstown, New Jersey, graduating in 1927.[2] He went on to college at the Wharton School of the University of Pennsylvania, not graduating. While in college he was a member of Zeta Beta Tau, a traditionally Jewish fraternity.[3]

Annenberg was greatly affected by tax evasion charges and other scandals that involved his father in the 1930s. A significant part of his adult life was dedicated to rehabilitating the family's name, through philanthropy and public service.

Business life

In 1942, after his father's death, Annenberg took over the family businesses, making successes out of some that had been failing. He bought additional print media as well as radio and television stations, resulting in great success. One of his most prominent successes was the creation of TV Guide in 1952, which he started against the advice of his financial advisers. He also created Seventeen magazine. During the 1970s TV Guide was making between $600,000 – $1,000,000 profit per week.

While Annenberg ran his publishing empire as a business, he was not afraid to use it for his own ends. One of his publications, The Philadelphia Inquirer, was influential in ridding Philadelphia of its largely corrupt city government in 1949. It attacked McCarthyism in the 1950s,[4] and campaigned for the Marshall Plan following World War II.[5]

In 1966, Annenberg used the pages of The Inquirer to cast doubt on the candidacy of Democrat Milton Shapp, for governor of Pennsylvania. Shapp was highly critical of the proposed merger of the Pennsylvania Railroad with the New York Central Railroad and was pushing the U.S. Interstate Commerce Commission to prevent it from occurring. Walter Annenberg, who was the biggest individual stockholder of the Pennsylvania Railroad,[6] wanted to see the merger go through and was frustrated with Shapp's opposition. During a press conference, an Inquirer reporter asked Shapp if he had ever been a patient in a mental hospital. Having never been in one, Shapp simply said "no". The next day, a five-column front page Inquirer headline read, “Shapp Denies Mental Institution Stay.” Shapp and others[7] have attributed his loss of the election to Annenberg's newspaper.[5]

Philanthropy and later life

Even while an active businessman, Annenberg had an interest in public service. In 1953, he became one of the founding trustees of Eisenhower Fellowships. After Richard M. Nixon was elected President, he appointed Annenberg as ambassador to the Court of St. James's in the United Kingdom. In 1969, under pressure after the Shapp controversy, Annenberg sold The Inquirer and the Philadelphia Daily News, which he bought in 1957, to Knight Newspapers for US$55 million. After being appointed as ambassador, he became quite popular in Britain, eventually being made an honorary knight of the Order of the British Empire (KBE).

Annenberg led a lavish lifestyle. His "Sunnylands" winter estate in Rancho Mirage, California (near Palm Springs) hosted gatherings with such people as President Ronald Reagan and First Lady Nancy Reagan, Frank Sinatra, Bob Hope, Bing Crosby, Charles, Prince of Wales and the late Mohammad Reza Pahlavi. It was Annenberg who introduced President Reagan to British Prime Minister Margaret Thatcher, and the Reagans often celebrated New Year's Eve with the Annenbergs. Leonore Annenberg was named by President Ronald Reagan as the State Department's Chief of Protocol as well. Sunnylands covers 400 acres (1.6 km2) guard-gated on a 650-acre (2.6 km2) parcel surrounded by a stucco wall at the northwest corner of Frank Sinatra Drive and Bob Hope Drive; the property includes a golf course.[8] Annenberg established the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California. He became a champion of public television, acquiring many awards, including the Presidential Medal of Freedom from Reagan, the Linus Pauling Medal for Humanitarianism, the 1988 Eisenhower Medal for Leadership and Service[9] and was named an Officer of the French Legion of Honor.[10] In 1989, he established the Annenberg Foundation, and 1993, created the Annenberg Challenge, a US$500 million, five-year reform effort and the largest single gift ever made to American public education. In 1993, he and his wife, Leonore, were awarded the National Medal of Arts.[11] He was elected a Fellow of the American Academy of Arts and Sciences in 1995.[12]

He sold TV Guide, Seventeen, and a few other publications to Australian publishing magnate Rupert Murdoch in 1988 for US$3 billion, announcing that he would devote the rest of his life to philanthropy.

During his lifetime, it is estimated that Annenberg donated over US$2 billion. "Education...", he once said, "holds civilization together".[13] Many school buildings, libraries, theaters, hospitals, and museums across the United States now bear his name. His collection of French impressionist art was valued at approximately US$1 billion in 1991 and was donated to the Metropolitan Museum of Art in New York City upon his death in 2002. In 1990, he donated $50 million to the United Negro College Fund which was the largest amount ever contributed to the organization.[14] He was also a member of the Founding Council of the Rothermere American Institute at Oxford University, helping to raise funds for the Institute's building and library.[15]

Annenberg was named Broadcast Pioneers of Philadelphia's Person of the Year in 1983 and was inducted into the Broadcast Pioneers of Philadelphia Hall of Fame in 1992.

Personal life

Annenberg has been married twice:

  • In 1939 he married Bernice Veronica Dunkelman. Bernice was raised in a Jewish family in Canada, the daughter of Canadian businessman David Dunkelman who was known for mass producing low cost suits and selling them for at a single low price of $14 at his chain of 65 retail stores.[16] They divorced in 1950 after eleven years together. While married, Dunkelman and Annenberg had two children: a daughter, Wallis, and son, Roger. Roger committed suicide in 1962; to commemorate his death, Harvard University, where Roger was a student at the time, now has a Roger Annenberg Hall named in his honor.
  • In 1951 Annenberg married Leonore "Lee" Cohn. Lee was a niece of Harry Cohn, the founder and of Columbia Pictures. Although of Jewish ethnicity, she was raised a Christian Scientist by her uncle's wife. Despite being born to Jewish families, the Annenbergs were not practitioners of Judaism; instead celebrating Easter and Christmas with family and friends.[17]

Death

Annenberg died at his home in Wynnewood, Pennsylvania on 1 October 2002 from complications dealing with pneumonia; he was 94 years old.[18] He was survived by his wife Leonore (February 20, 1918 – March 12, 2009), daughter Wallis, and two sisters, Enid A. Haupt and Evelyn Hall. Including those by his wife's daughters from her first two marriages (Diane Deshong and Elizabeth Kabler), he left behind seven grandchildren and six great-grandchildren.[18]

References

  1. ^ Wilkinson, Gerry. "The History of the Philadelphia Inquirer". Broadcast Pioneers of Philadelphia. Retrieved November 24, 2007.
  2. ^ a b Gunzerath, David. "Walter Annenberg". The Museum of Broadcast Communications. Retrieved November 24, 2007.
  3. ^ "Zeta Beta Tau – Notable Alumi". Retrieved August 29, 2010.
  4. ^ Smith, Richard N. (July 25, 1999). "From Paperboy to Philanthropist". New York Times. Retrieved January 22, 2008.
  5. ^ a b Ogden, Christopher (1999). Legacy: A Biography of Moses and Walter Annenberg. New York: Little, Brown and Company. ISBN 0-316-63379-8.
  6. ^ Glueck, Grace (October 2, 2002). "New York times obituary – Shapp story". The New York Times. Retrieved May 27, 2010.
  7. ^ "Slate obituary – "So Long you Rotten Bastard"".
  8. ^ Rosenthal, Andrew (January 2, 1989). "Citizen Reagan Won't Be a Retiree". The New York Times. Retrieved November 24, 2007.
  9. ^ "The Eisenhower Medal For Leadership and Service". Retrieved May 3, 2011.
  10. ^ Who's who in the world, 1978–1979
  11. ^ Lifetime Honors – National Medal of Arts
  12. ^ "Book of Members, 1780–2010: Chapter A" (PDF). American Academy of Arts and Sciences. Retrieved April 19, 2011.
  13. ^ Krieger, Diane, "Forever Annenberg", Trojan Family Magazine, http://www.usc.edu/dept/pubrel/trojan_family/winter02/annenberg.html, Winter 2002
  14. ^ B. Davis Schwartz Memorial Library
  15. ^ "Founding Council, The Rothermere American Institute". Rothermere American Institute. Retrieved November 22, 2012.
  16. ^ Legacy: A Biography of Moses and Walter Annenberg By Christopher Ogden 1999 | p. 263
  17. ^ Palm Spring Life: "Return to Sunnylands" BY LINDA L. MEIERHOFFER February 2011
  18. ^ a b "A Lasting Legacy". University of Pennsylvania Almanac. 49 (7). Philadelphia, Pennsylvania: University of Pennsylvania. October 8, 2002. Retrieved November 24, 2007.
Diplomatic posts
Preceded by U.S. Ambassador to the United Kingdom
1969–1974 		Succeeded by

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