Yogoberry

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Yogoberry
Industry Restaurants
Founded 2007 in Rio de Janeiro, Brazil
Founders Un Ae Hong and Jong Ae Hong
Headquarters Rio de Janeiro, Brazil
Number of locations
100+ in Brazil, 2in Iran,1in nafout
Products Frozen Yogurt
Smoothies
Yogurt
Website www.yogoberry.com.br

The Yogoberry (Portuguese pronunciation: [joɣoˈbɛɻʷi], [joɣoˈbɛɾi]) is the largest Brazilian chain of frozen yogurt and smoothie stores, founded in 2007 in Rio de Janeiro by the South Korean sisters Un Ae Hong and Jong Ae Hong.[1]

The chain has more than 100 stores throughout Brazil, and two stores in Iran.

History[edit]

The franchise was created by the sisters Un Ae Hong, a former flight attendant on Varig, and Jong Ae Hong, a nutritionist, both South Korean naturalized Brazilians. The entrepreneurs, who lived in California, realized the growing popularity of frozen yogurt in the United States. Un Ae and Jong Ae believed that the success of the product would be the same in Brazil, where the population is also concerned about seeking a healthy diet.[2]

Jong Ae used her knowledge of nutrition to adapt the formula of frozen yogurt to the Brazilian taste and after more than a year of research to assess the market and the public, Yogoberry opened its first shop in Ipanema, Rio de Janeiro in 2007.[3]

In 2010 the company signed a multi-year contract to expand the brand in the Middle East and in 2011 with the help of their master franchisee Bia o Boro Bastani PJS, Yogoberry opened its very first international shop in Tehran, Iran, which was inaugurated by Ambassador Antonio Luis Espinola Salgado of Brazil.[4]

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