Although Zina Kocher was one of the lone fully funded athletes in the national biathlon program, she took the initiative to find opportunities for extra funding. Kocher felt the calendar would build a new image for young Canadian girls to look up to; the image of a healthy, athletic body. The nude photos were taken by Rachel Boekel and Adrian Marcoux in Canmore, Alberta. The concept is that each athlete will be featured on two pages of the calendar, and there will be four group photos. The calendar was called Bold Beautiful Biathlon, and sold for $25.
The biathletes were inspired by a calendar that was done featuring Olympic cross-country skiers, Sara Renner and Beckie Scott in 2001. Renner and Scott, along with three other teammates, tastefully took their clothes off for a calendar to raise funds.
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