Austropop

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Austropop is a term for pop music from Austria, which came into use in the late 1960s. Originally, it referred to songs with lyrics in dialect. From the late 1970s until today, Austropop is the term for pop music from Austria in general and can be understood as a trademark of origin rather than a musical genre. Austropop is pop music in the broader sense: musicians of various styles, such as rock, Neue Deutsche Welle and New Folk are counted as Austropop artists, whereas Schlager is not. Contrary to common belief, not all Austropop-lyrics are written in dialect, many are in fact Standard-German or even English.

The movement is believed to have started in 1971 by Wolfgang Ambros with his song "Da Hofa".

The idea and concept of Austropop has been, and in ways still is, supported by the Austrian radio station Ö3.

Artists of the Austropop movement include: