Azteca América

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Azteca América
Type Broadcast
television network
Country United States
Availability National; also distributed northern Mexico
Slogan Más cerca de ti
(Closer to You)
Headquarters Glendale, California
Owner Azteca International Corporation
(TV Azteca)
Key people
Luis J. Echarte
Launch date
2001
Official website
us.azteca.com

Azteca América is a broadcast television network marketed toward Spanish-speaking families residing in the United States. As a rapidly growing Spanish language network, Azteca América now reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V through Azteca International Corporation, Azteca América has access to programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states.[citation needed]

The network complements Mexican programming with a line-up of shows from international producers and distributors. The corporate headquarters, located in Glendale, California,[1] has been in Greater Los Angeles since the summer of 2006. KAZA-TV in Los Angeles is the most viewed Azteca América channel in the United States. [2]

History[edit]

Azteca América logo from 2001 to 2011.

Azteca América was formed in 2001 with a television network based in Los Angeles, California. The initial affiliates were located in Reno, Nevada, Salt Lake City, Utah as well as the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto markets in California. The initial reach of the Hispanic market was 28%.By the next year, Azteca América was reaching 53% of the U.S. Hispanics[citation needed] and the network started its own news show called Hechos América with Rebecca Sáenz and José Martín Sámano. In 2003, the network covered 69% of the Hispanic audience and the number increased to 78% by 2004.[citation needed]

Azteca América logo from 2011 to 2014.

Most of the programming on Azteca América is provided by TV Azteca's XHDF-TV Azteca 13, XHIMT-TV Azteca 7, and XHTVM-TV Proyecto 40, with most programs being scheduled to air at different times than the TV Azteca schedule. For example, Azteca 13's Hechos Noche airs on a 2-hour-delayed basis on Azteca América.

Azteca América airs Noticiero Nacional Azteca América: Edición Vespertina and Edición Nocturna with José Martín Sámano. On Friday, February 6, 2009, the network announced that it has cancelled all its newscasts and plans to announce a binational newscast produced out of its Mexico City sister station Azteca 7.

Since July 16, 2012, Azteca América began broadcasting in high definition. This made it the third (after Telemundo and Univision) and the last Spanish-language broadcast television network in the United States to broadcast in HD. Currently the HD feed is seen via the network's national cable feed where available, and mainly over-the-air in the network's major markets.

At the network's upfront presentation in New York City on May 13, 2014, the network announced that it would be changing its name to simply Azteca, citing that the change "reflects the network's core audience, an audience composed of the market segment that makes up the largest portion of the U.S. Hispanic market."[3] The network phased in the revised branding on-air later that month.

Programming[edit]

Audience[edit]

Place TV network  % of US households reached Number of households viewable Type of Television Network
1 Univision 55% 62,810,000 Spanish Commercial
2 Telemundo 48% 54,816,000 Spanish Commercial
3 MundoFox 48% 54,816,000 Spanish Commercial
4 UniMás 47% 53,674,000 Spanish Commercial
5 V-me 45% 51,390,000 Spanish Educational
6 Estrella TV 40% 45,680,000 Spanish Commercial
7 Azteca América 38% 43,396,000 Spanish Commercial
8 LATV 37% 42,254,000 Spanish Commercial

List of United States over-the-air television networks[4]

See also[edit]

References[edit]

  1. ^ Home. TV Azteca. Retrieved on March 30, 2010.
  2. ^ Russell, Joel. "Network Claims Turf." Los Angeles Business Journal. June 5, 2006. Retrieved on March 30, 2010.
  3. ^ Azteca America Forms Station Group, TVNewsCheck, May 13, 2014.
  4. ^ List of United States over-the-air television networks

External links[edit]