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The Baconator
Nutritional value per serving
Serving size 1 double sandwich (304 grams)
Energy 970 kcal (4,100 kJ)
Carbohydrates 40 g
- Sugars 10 g
- Dietary fiber 2 g
Fat 63 g
- saturated 27 g
- trans 3 g
Protein 60 g
Vitamin A equiv. 83 μg (10%)
Vitamin C 17 mg (20%)
Calcium 200 mg (20%)
Iron 5.25 mg (40%)
Sodium 2020 mg (135%)
Cholesterol 210 mg
Energy from fat 570 kcal (2,400 kJ)
This information is effective as of March 2013.
Percentages are roughly approximated
using US recommendations for adults.

The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's.


The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson.[1] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[2] The inspiration of the name came from the film The Terminator.[citation needed]

Naming and trademarks[edit]

The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.


Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore).

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[3] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

See also[edit]


  1. ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. "The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says." 
  2. ^ "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. "The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business." 
  3. ^ Kick for a Million Details