|Nutritional value per serving|
|Serving size||1 double sandwich (304 grams)|
|Energy||970 kcal (4,100 kJ)|
|- Sugars||10 g|
|- Dietary fiber||2 g|
|- saturated||27 g|
|- trans||3 g|
|Vitamin A equiv.||83 μg (10%)|
|Vitamin C||17 mg (20%)|
|Calcium||200 mg (20%)|
|Iron||5.25 mg (40%)|
|Sodium||2020 mg (135%)|
|Energy from fat||570 kcal (2,400 kJ)|
|This information is effective as of March 2013.
Percentages are roughly approximated
using US recommendations for adults.
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson. The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007. The inspiration of the name came from the film The Terminator.
Naming and trademarks
The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.
Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore).
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league. They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
- Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. "The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says."
- "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. "The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business."
- Kick for a Million Details