Baconator

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Baconator
Baconator.jpg
The Baconator
Nutritional value per serving
Serving size 1 double sandwich (304 grams)
Energy 970 kcal (4,100 kJ)
Carbohydrates 40 g
- Sugars 10 g
- Dietary fiber 2 g
Fat 63 g
- saturated 27 g
- trans 3 g
Protein 60 g
Vitamin A equiv. 83 μg (10%)
Vitamin C 17 mg (20%)
Calcium 200 mg (20%)
Iron 5.25 mg (40%)
Sodium 2020 mg (135%)
Cholesterol 210 mg
Energy from fat 570 kcal (2,400 kJ)
This information is effective as of March 2013.
Percentages are roughly approximated
using US recommendations for adults.
Source: www.wendys.com

The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's.

History[edit]

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson.[1] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[2] The inspiration of the name came from the film The Terminator.[citation needed]

Naming and trademarks[edit]

The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.

Advertising[edit]

Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore).

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[3] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

See also[edit]

References[edit]

  1. ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. "The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says." 
  2. ^ "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. "The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business." 
  3. ^ Kick for a Million Details