Baconator
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| The Baconator | |
| Nutritional value per serving | |
|---|---|
| Serving size | 1 double sandwich (312 grams) |
| Energy | 970 kcal (4,100 kJ) |
| Carbohydrates | 44 g |
| - Sugars | 10 g |
| - Dietary fiber | 2 g |
| Fat | 60 g |
| - saturated | 26 g |
| - trans | 2.5 g |
| Protein | 62 g |
| Vitamin A equiv. | 135 μg (17%) |
| Vitamin C | 9 mg (11%) |
| Calcium | 300 mg (30%) |
| Iron | 5 mg (38%) |
| Sodium | 2260 mg (151%) |
| Energy from fat | 540 kcal (2,300 kJ) |
| Cholesterol | 235 mg |
| Percentages are relative to US recommendations for adults. Source: www.wendys.com |
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The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.[1]
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[edit] Product description
When it was introduced, the hamburger consisted of two 4oz. beef patties, two slices of American cheese, six strips of bacon, mayonnaise, and ketchup on a bun. The sandwich was layered so that there were three strips of bacon on top of each patty. In 2009 Wendy's began offering three different varieties of the Baconator- the Baconator Single (one patty), the Baconator Double (the same as the original), and the Baconator Triple (three patties). At various times Wendy's has offered special limited-time only Baconators such as the Spicy Baconator, which added pepperjack cheese, jalapeno peppers, and "Chipotle Ranch" sauce.
[edit] History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson.[2] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[1] The inspiration of the name came from the film The Terminator.[citation needed]
[edit] Naming and trademarks
The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.
The name was created by Strategic Name Development.[citation needed]
[edit] Advertising
Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore).
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[3] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
[edit] See also
- BK Stacker, similar product from Burger King
[edit] References
- ^ a b "Wendy's review continuing". USA Today. 2007-10-25. http://www.usatoday.com/money/economy/2007-10-25-882112895_x.htm. Retrieved 2007-12-11. "The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business."
- ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. http://www.nytimes.com/2007/11/24/business/24interview.html?ei=5088&en=88faae66d331c09a&ex=1353560400&partner=rssnyt&emc=rss&pagewanted=print. Retrieved 2007-12-11. "The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says."
- ^ Kick for a Million Details
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$3.74 billion 
