Bulmers

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This article is about the British cider brand. For information about the parent company, see H. P. Bulmer. For the Irish cider maker, whose product is marketed as Magners outside the Republic of Ireland, see Magners.

Bulmers Cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford. It is one of the leading premium British bottled cider brands in the UK with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as Magners. In 2014, a study by The Telegraph found that a pint of Bulmers cider contained five teaspoons (20.5g) of sugar, nearly as much as the WHO recommends as an adult's daily allowance of added sugar, and 5-10 times the sugar of lager or ale.[1]

Bulmers Original Cider Bottle
Bulmers Original Cider Bottle

History[edit]

Fred and Percy Bulmer grew the apples at their family orchard at Credenhill in Herefordshire which would be later used to make the cider for which they became known. Production was initially at Ryelands Street in Hereford, the original buildings, including cider cellars survives today as the Cider Museum and King Offa Distillery.[2] Production moved to the current Plough Lane site in the late 1970s. Today HP Bulmer makes 65% of the UK's five hundred million litres of cider sold annually, and the bulk of the UK's cider exports.[3] From 1937 to 1949, Bulmers operated with Wm. Magners of Clonmel, expanding into Irish distribution markets. From 1949 Magners withdrew from this partnership but retained rights to trade under the name HP Bulmer Ltd in Ireland.[4]

In 2003, the Hereford-based firm was bought for £278 million by Scottish & Newcastle (S&N) with the loss of some 200 jobs initially.[5] In 2008, S&N were bought for £7.8 billion by the Carlsberg and Heineken groups.[6] Bulmers now only survives as a brand name and subsidiary of the Heineken group, with operations in Hereford scaled back to focus mainly on the production of cider.

During spring 2006, the company relaunched Bulmers Original in the UK, aimed at the "served over ice" market, which had grown in popularity over the past few years. Bulmers Original is a 4.5% ABV cider, primarily sold in pint bottles (568 ml). In November 2007, Bulmers pear cider was laucnhed.[7]

In summer 2011, Bulmers relaunched with a new look and new bottles. In reference to the Bulmers naming tradition dating back to the early 1900s (at the time these were Bulmers 1 through to 8), they number-coded the different varieties and future varieties with Original as "No. 9", Pear as "No. 10" and Crisp Blend as "No. 15". At the same time, the Red Berry and Lime flavour was launched as "No. 17".[8]

In March 2013, two new flavours; "Bulmers Cider Bold Black Cherry" and "Bulmers Cider Pressed Red Grape", number-coded "No. 19" and "No. 20" respectively, were added to the range.[9] In March 2014, two lower-alcohol flavours were added: Bulmers Cider Five Fruit Harvest and Bulmers Cider Indian Summer, number-coded "No. 21" and "No. 22" and with an ABV of 2.8%.[10]

Current range[edit]

The Bulmers Range currently consists of 5 flavours and 2 lower alcohol variants.

Bulmers Original Cider, which is available in pint bottles, 4x440ml cans, 568ml single bottles and 568ml multipacks in 6 packs and 8 packs.

Bulmers Pear Cider which is available in 568ml single bottles & 568ml multipacks in 6 packs and 8 packs.

Bulmers Cider Crushed Red Berries and Lime – which is available in 568ml single bottles & 568ml multipacks in 6 packs.

Bulmers Cider Pressed Red Grape which is available in 568ml single bottles & 568ml multipacks in 6 packs.

Bulmers Cider Bold Black Cherry which is available in 568ml single bottles & 568ml multipacks in 6 packs.

Bulmers Indian Summer - 2.8%.which is available in 568ml single bottles

Bulmers Five Fruit Harvest - 2.8%. which is available in 568ml single bottles

Limited edition variants[edit]

Bulmers have produced several limited edition flavours:

Bulmers Light, introduced in Spring 2008, had the same ABV as Bulmers Original but with 30% fewer calories. However this was delisted a year later due to poor sales.

In Summer 2010, a limited edition version was made, combining both apple and pear flavours in one and named 'Summer Blend'.[11] In Autumn 2010, another limited edition version was created, made using Katy apples which are allowed to fully ripen in the orchards before harvesting, and named "Red Apple".[12]

In the Summer 2011, Bulmers released the limited edition "Crisp Blend" which is made from sharper tasting apples, with a crisp and slightly drier flavour than Original.[13] It was available in pint bottles only. To celebrate the 125th anniversary of the brand in 2012, Bulmers released Bulmers Vintage Reserve ("No. 18"), made with 100% bittersweet apples from the previous year's crop.[14]

References[edit]

  1. ^ Malnick, Edward (29 March 2014). "Hidden levels of sugar in alcohol revealed". The Telegraph. Retrieved 20 July 2014. 
  2. ^ "The Cider Museum". Retrieved 13 April 2013. 
  3. ^ "HP Bulmer Company History". HP Bulmer Ltd. Retrieved 27 April 2010. [dead link]
  4. ^ "HP Bulmers LTD. (Ireland) History". Retrieved 13 April 2013. 
  5. ^ Treanor, Jill (29 April 2003). "£278m Bulmers buy completes S&N u-turn". The Guardian (London). Retrieved 13 April 2013. 
  6. ^ "Carlsberg, Heineken Agree to Buy Scottish & Newcastle (Update7)". Bloomberg. 25 January 2008. Retrieved 13 April 2013. 
  7. ^ "S&N to launch Bulmers Pear Cider". Retrieved 5 October 2007. 
  8. ^ "Bulmers plays numbers game with new cider". Retrieved 28 April 2013. 
  9. ^ "HEINEKEN Unveils Exciting New Additions To Bulmers Cider Family". Retrieved 16 February 2013. 
  10. ^ "Heineken offers more lower or zero abv Bulmers and Foster's Radler lines". Retrieved 23 February 2014. 
  11. ^ "Bulmers launches summer bland campaign". Retrieved 18 May 2012. 
  12. ^ "Bulmers limited edition Red Apple cider". Retrieved 11 October 2010. 
  13. ^ "BULMERS INTRODUCES NEW LIMITED EDITION CRISP BLEND CIDER". Retrieved 21 February 2011. 
  14. ^ "BULMERS' NEW VINTAGE RESERVE". Retrieved 7 March 2012. 

External links[edit]