DC Shoes

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DC Shoes, Inc.
Type Subsidiary of Quiksilver
Founded 1993
Headquarters Huntington Beach, California, United States
Key people Ken Block, Damon Way, Danny Way, Colin McKay, Rob Dyrdek
Products Footwear, apparel, snowboards
Parent Quiksilver
Website www.dcshoes.com
A pair of DC Shoes

DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, and posters.[1]

Contents

History [edit]

The company was founded in 1993 by Ken Block and Damon Way, and is based in Huntington Beach, California, United States (US).[2] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes.

On March 8, 2004, DC Shoes was acquired by Quiksilver in an US$87 Million transaction.[3][4] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.[5]

A video entitled Skateboarding Is Forever was released online in 2010 and featured parts from the amateur DC skateboard team at the time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers, all of the skateboarders from the video remain sponsored by the company in 2013, and Smith and Kremer have since attained the status of sponsored DC professionals (Myers was arrested following a carjacking incident in October 2012[6]).[7][8]

In 2011 the brand underwent a rejuvenation process that included the design of a new flag logo.[9] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[10] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[11][12] Felipe Gustavo was introduced at a later stage.[13][7]

A further progression of the brand relaunch was the "Rediscover" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. The campaign is entitled "Rediscover DC" and the launch signified the first time that the entire DC team had been brought together in nearly a decade.[11][14][12]

The first individual installment of the campaign was entitled "Rediscover Technology" and featured Chris Cole's signature shoe.[15] The subsequent instalments are as follows:

  • Rediscover the Road: Mike Mo (March 2012)[16]
  • Rediscover Oz: Team (March 2012)[17]
  • Rediscover Dreams: Danny Way (April 2012)[18]
  • Rediscover Opportunity: Matt Miller (May 2012)[19]
  • Rediscover Heritage: Josh Kalis (June 2012)[20]
  • Rediscover Mikey Taylor: Mikey Taylor (July 2012)[21]
  • Rediscover Home: Felipe Gustavo (September 2012)[13]
  • Rediscover Youth: DC Youth Division (October 2012)[22]

In the first half of 2013, the promotion of new team members continued as both Capaldi ("Mike Mo S")[23][24] and Kremer ("Wes Kremer Pro")[8][25] released signature shoe models. Following the brand relaunch, Taylor was the first new team member to release a signature model, as well as a corresponding full video part,[21] both of which were launched in July 2012.[26]

Women's collection [edit]

As of August 2012, the DC company is present in the women's market and the "Women's Fall 12 Collection" consists of footwear, apparel, accessories, soft goods, and accessories.[27]

DC LIFE [edit]

In fall 2010, DC Shoes launched their "DC LIFE" collection, a range of fashion, music, and art-inspired footwear. A launch party for the collection was held at the REVOLVE Clothing boutique in West Hollywood, California, US.[citation needed]

Skateboarding team [edit]

Professionals [edit]

Amateur [edit]

  • Davis Torgerson
  • Marquise Henry
  • Felipe Gustavo[28]

International teams [edit]

Similar to other larger brands, such as Nike, Inc.[29][30] and adidas,[31][32][33] DC sponsors international teams in addition to its global team. In 2012, Brian Peacock was recruited to the DC Shoes China team,[34] Manolo Robles was recruited to the DC Shoes Spain team,[35][36] and, as of October 2012, Morgan Smith, Josh Clark, Will Marshall, Mitch Barrette, and Chad Dickson are sponsored by DC Shoes Canada.[37][38] DC Shoes Norway has been formed[39] and is part of the Cyclone Distribution company[40]—Madars Apse and Tormod Tønnesen are members of the Norwegian skate team.[41][42]

The DC Australia skate team consisted of Marty Girotto, Kieran Reilly, Jake Hayes, Bugs Fardell, Joel McIlroy, Yuta Tanaka, Casey Ainsworth, Anthony Bull, Tommy Fynn,[43][44] and Deon Williams.[45] However, in late 2012 an Asia Pacific (DC APAC) team superseded the Australian team and will presumably incorporate skateboarders from the Chinese team, as well as other parts of the Asia-Pacific region. Fynn was introduced as the first member of DC's APAC skate team,[46] followed by fellow Australian Jake Hayes, whose welcome video part was published on the Internet in April 2013.[47]

Snow team [edit]

Global professionals [edit]

  • Devun Walsh
  • Torstein Horgmo
  • Iikka Backstrom
  • Lauri Heiskari
  • Travis Rice
  • Ryan Tien[48]

Moto team [edit]

Professional [edit]

Amateur [edit]

  • Adam Cianciarulo
  • Carson Mumford
  • Chase Bell[49]

National professionals [edit]

  • Tyler Bereman
  • Chris Plouffe
  • Mitch Alcorn[49]

See also [edit]

References [edit]

  1. ^ DC (2012). "SHOP". DC. DC SHOES, INC. Retrieved 20 August 2012. 
  2. ^ Fast Company (12). "Putting Your Best Foot Forward". Fast Company. Mansueto Ventures LLC. Retrieved 18 August 2012. 
  3. ^ "Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004". secdatabase.com. Retrieved Apr 1, 2013. 
  4. ^ Conor Dougherty (9 March 2004). "DC Shoes OKs $87 million offer from Quiksilver". The Union–Tribune. Retrieved 18 August 2012. 
  5. ^ Hamanaka, Kari (June 6, 2011). "Big Apparel Makers Post 5% Increase in Local Jobs". Orange County Business Journal 34 (23): 31. 
  6. ^ TWS (29). "GREG MYERS, CARJACKING ARREST". TransWorld SKATEboarding. Bonnier Corporation. Retrieved 10 April 2013. 
  7. ^ a b c Masa (22). "DC SHOES – "THE EVAN SMITH EXPERIENCE" | VIDEO". freshness. Complex Media. Retrieved 23 March 2013. 
  8. ^ a b c TWS (8). "YES ON WES—LEGALIZE THE WES KREMER PRO!". TransWorld SKATEboarding. Bonnier Corporation. Retrieved 10 April 2013. 
  9. ^ Templeton Elliot (6). "New DC Skate Logo". The Skateboard Mag. Strictly Skateboarding. Retrieved 21 September 2012. 
  10. ^ "Commercials". Michael Poore. Michael Poore. 2011. Retrieved 21 September 2012. 
  11. ^ a b DCshoesFILM (31). "DC SHOES: REDISCOVER DC - TEAM 2012". YouTube. Google, Inc. Retrieved 24 September 2012. 
  12. ^ a b Editor (2). "DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM". BNQT.com. BNQT Media Group / USA Today Sports. Retrieved 10 April 2013. 
  13. ^ a b DCshoesFilm (17). "DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1" (Video upload). YoiTube. Google, Inc. Retrieved 29 October 2012. 
  14. ^ Amy Sciarretto (3). "DC Shoes Launches Rediscover DC Campaign". Artist Direct. Rogue Digital, LLC. Retrieved 29 October 2012. 
  15. ^ DCshoesFilm (6). "DC SHOES: REDISCOVER TECHNOLOGY - CHRIS COLE LITE S" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  16. ^ DCshoesFilm (5). "DC SHOES: REDISCOVER THE ROAD -- MIKE MO" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  17. ^ DCshoesFilm (12). "DC SHOES: REDISCOVER OZ -- OZSOME DEMO EDIT" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  18. ^ DCshoesFilm (11). "DC SHOES: REDISCOVER DREAMS -- DANNY WAY" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  19. ^ DCshoesFilm (7). "DC SHOES: REDISCOVER OPPORTUNITY -- MATT MILLER" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  20. ^ DCshoesFilm (8). "DC SHOES: REDISCOVER HERITAGE -- CENTRIC S KALIS" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  21. ^ a b DCshoesFilm (22). "DC SHOES: REDISCOVER MIKEY TAYLOR" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  22. ^ DCshoesFilm (15). "DC SHOES: REDISCOVER YOUTH" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012. 
  23. ^ David Read (15). "DC SHOES: MIKE MO SIGNATURE SHOE". Manual Magazine. First Floor Publishing Ltd. Retrieved 10 April 2013. 
  24. ^ "DC MIKE MO S REVIEW". Ripped Laces. Ripped Laces shoes reviews. 6. Retrieved 10 April 2013. 
  25. ^ DCshoesFILM (7). "DC SHOES: YES ON WES - LEGALIZE THE WES KREMER PRO!" (Video upload). YouTube. Google, Inc. Retrieved 10 April 2013. 
  26. ^ Aaron Smith (23). "DC SHOES: REDISCOVER MIKEY TAYLOR". Skateboarder Magazine. GrindMedia, LLC. Retrieved 10 April 2013. 
  27. ^ DC (2012). "Women's". DC. DC SHOES INC. Retrieved 20 August 2012. 
  28. ^ a b "The Team". DC Shoes. Retrieved January 4, 2012. 
  29. ^ admin (12). "NIKE FAWKNER CLIP". Modus. FiveFoot4. Retrieved 21 October 2012. 
  30. ^ Morgan Campbell (11). "The Swoosh At The Dome". Skateboarding Australia Blog. Skateboarding Australia. Retrieved 14 December 2012. 
  31. ^ DaltonRogers1 (9). "Adidas Skateboarding - Australian Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  32. ^ adidasSkateboarding (11). "adidas Skateboarding Sweden Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  33. ^ adidasSkateboarding (3). "adidas Skateboarding International Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  34. ^ Zhao Power (12). "Brian Peacock - Welcome to DC Shoes" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  35. ^ madeinozcustom (2). "MANOLO ROBLES" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  36. ^ cuscoide (29). "#1 - DC Shoes Spain in Portugal" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  37. ^ alexdbest2000 (2). "DC Shoes Canada "Portage" Part 1" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013. 
  38. ^ "DC CANADA AT THE EMBASSY" (Video upload). Concrete Skateboarding. Concrete Skateboarding. 22. Retrieved 16 January 2013. 
  39. ^ "About". DC Shoes Norway on Facebook. Facebook. 1994. Retrieved 23 January 2013. 
  40. ^ "Home". Cyclone Distribution AS (in Norwegian and English). Cyclone Distribution AS. January 2013. Retrieved 23 January 2013. 
  41. ^ thedcoffice (July 2012). "LANG LUNSJ #6 - Madars Apse" (Video upload). thedcoffice on Vimeo. Vimeo LLC. Retrieved 23 January 2013. 
  42. ^ "Tormod Tønnesen for DC!". Cyclone Distribution AS (in Norwegian and English). Cyclone Distribution AS. January 2013. Retrieved 23 January 2013. 
  43. ^ "DC WELCOMES TOMMY FYNN". SLAM Skateboarding Magazine. SLAM Skateboarding Magazine. July 2012. Retrieved 23 January 2013. 
  44. ^ Morgan Campbell (13). "Tommy Fynn DC Part". Skateboarding Australia Blog. Skateboarding Australia. Retrieved 23 January 2013. 
  45. ^ DCShoesAustralia (12). "DC Australia: Episode 1 - Skate Team Montage" (Video upload). YouTube. Google, Inc. Retrieved 23 January 2013. 
  46. ^ DCShoesAustralia (12). "DC APAC - Welcome Tommy Fynn" (Video upload). YouTube. Google, Inc. Retrieved 23 January 2013. 
  47. ^ Templeton Elliot (12). "Jake Hayes for DC Australia" (Video upload). The Skateboard Mag. Strictly Skateboarding. Retrieved 13 April 2013. 
  48. ^ "Snow – The Team". DC Shoes. DC Shoes, Inc. April 2013. Retrieved 10 April 2013. 
  49. ^ a b c "Moto – The Team – Pros". DC Shoes. DC Shoes, Inc. April 2013. Retrieved 10 April 2013. 

External links [edit]

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