The company has been a continuing supporter of the Gentle Giant Rowing Club, located in Malden, Massachusetts. The club was started by former Gentle Giant movers with the financial backing of Gentle Giant Moving Company. The rowing club gives city teens a chance to learn about and compete in the sport of rowing.
In 2005, Gentle Giant was selected by Al Roker Productions to be featured in a 10-episode reality TV series on the Discovery Home Channel (recently renamed the Planet Green network) called Make Your Move. This series documented the process of moving one's home or office and the experiences associated with it, from both the customer's perspective and the mover's perspective.
In the movie The Departed, Detective Sergeant Sullivan's girlfriend Madolyn used Gentle Giant boxes when she was packing her old apartment to move into Sullivan's apartment.