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Grill'd

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Grill'd
Company typePrivate with subsidiary and franchise locations
IndustryRestaurant
Founded2 March 2004; 20 years ago (2004-03-02)
HeadquartersMelbourne, ,
Australia
Number of locations
150+
Products
OwnerSimon Crowe
Number of employees
4,500+
Websitegrilld.com.au

Grill'd is an Australian-owned multinational casual dining restaurant chain specialising in healthy burgers. Founded by Simon Crowe in 2004 in Hawthorn, Melbourne, the group now has over 150 restaurants.

History

The chain was originally founded after Crowe was frustrated by a lack of "decent burgers" in Australia and wanted an enticing, nutritious meal combined with the engaging service ethic he often encountered living in Milwaukee, United States, while working for Fosters brewing company.[1]

By 2006, two years after its founding, Grill'd had over 30 restaurants across Melbourne. In 2011, Grill’d launched its Local Matters program where each customer is provided a token per burger to vote for 1 of 3 restaurant-specific local community groups. At the end of each month, $500 per restaurant is donated among the three community groups, totalling over $750,000 each year in donations.[2] As of September 2021, Grill’d have given over $6 million to over 30,000 local community groups, organisations and projects.[3]

Since 2010, all of the company's beef and lamb is grass-fed and free-range,[4] and in 2016 all of their chicken became RSPCA Approved.[4] In 2019 Grill'd launched Beyond Meat's plant-based meat-tasting pattie with a "Meat Free Day". In November 2021, Grill'd launched the Impossible Foods plant-based meat-tasting burgers.[5]

Grill’d launched an Emu & Kangaroo burger The Coat of Arms[6] in 2013, a rabbit burger Bunny Burger[7] in 2017, and their Healthy Fried Chicken[8] in 2020.

In 2019, Grill'd opened their first international restaurant, in Seminyak, Bali, Indonesia.[9] The restaurant extended the company's Local Matters program internationally, supporting Seminyak's local community groups by sharing Rp2,500,000 with three local groups each month.

Awards

  • KPMG Top 50 CX brands in Australia (2019)
  • KPMG Top 10 local CX brands in Australia (2019)
  • Annual Roy Morgan Service Restaurant Customer Satisfaction Award (2017)
  • BRW / GE Capital Mid-Market Awards (2013) - Overall award winner
  • BRW & AMP Capital Australian Retail Marketing Campaign of the Year - Movember (2011)
  • BRW ANZ Private Business Awards (2009)
  • MYOB FCA Excellence in Franchising Awards (2014)
  • Australian Retailer of the Year - Restaurants (2010)
  • BRW Fast Franchise (2008 - 2013)
  • Ernst & Young Entrepreneur of the Year (2012), Southern Region Services Category Winner
  • FCA Emerging Franchisor of the Year (2009 and 2010)
  • BRW Fast 100 (2008 - 2010)

Community & Charity

The Grill'd Local Matters program started in 2011 as a way for each restaurant to support their own, local community groups. As of September 2021, the program had given back over $6,000,000 to local community groups,[10] including over $120,000 to help tackle homelessness, and over $800,000 to health and disability groups. The program has supported over 30,000 community groups, organisations and projects made up of local sports groups, youth organisations, educational services, animal welfare and environmental groups.

Grill'd was an early participant in Movember from 2006 to 2011, offering a free burger for anyone who grew a ‘Mo', and later became a major sponsor of Polished Man,[11] gifting burgers to guests who donated to the cause.

Additionally, the Grill'd Relish membership program gives members a free burger after eight visits which they can take themselves, or give to those in need through the work of the Society of St. Vincent de Paul,[12] also known as Vinnies.

In 2019, with bushfires raging across Australia, Grill'd started a charity initiative on Instagram,[13]  donating 10c for every Like the post received to the Vinnies Bushfire relief.

Grill'd then extended their efforts, matching every ace Nick Kyrgios served at the Australian Open with $200 donated to the Vinnies Bushfire Relief.[14] The company extended their efforts again in Feb 2020, donating $2 for every burger a Relish Members bought, and another $2 for every new member signed up, raising a total donation of $236,302 for Vinnies Bushfire Relief.

Product

Quality produce

File:PADDOCKTOPLATE ARTICLE IMAGE 1.jpg
Grill'd Lettuce Farm, Mornington Peninsula, VIC

Grill'd claim to have an Australian first sourcing promise and works with local farmers and suppliers to keep food miles low and ensure the freshest ingredients.[15] Since 2010, all of the company's beef and lamb is grass-fed and free-range,[4] and in 2016 all of their chicken became RSPCA Approved[4] and have used free-range eggs since their inception.[16] The Grill’d food journey is described as being from ‘farm to fingers’ offering a range of higher welfare meat options along with vegetarian and vegan options, as well as catering menu options to other dietary preferences of flexitarianism, paleo, gluten-free and low-carb.[17] In 2017, Grill’d partnered with the RSPCA to raise awareness about the suffering of hens confined to battery cages as part of the RSPCA's End the Battery Cage campaign.[17]

Healthy Fried Chicken

File:GrilldHFC.png
Grill'd Healthy Fried Chicken, "Fried Chicken Can Be Healthy" Campaign

In 2020, Grill'd launched "Healthy Fried Chicken" with HFC Bites in a campaign that ‘flipped the bird' [18] to fast food giant KFC by offering all KFC employees free HFC Bites when they visit a Grill'd store in their uniform, claiming that "everyone deserves natural and tasty, healthy fried chicken". The launch of HFC marked another innovative move by Grill'd in its well-known its pursuit to provide Australians with guilt-free, healthy options.[18] Following the release of HFC Bites, in 2021 Grill'd expanded its fried chicken line with HFC Burgers and publicly released its "No Secrets" recipe for consumers to see what goes into, and how to make their Healthy Fried Chicken.[19] Simon Crowe, Grill'd Founder, said, "some recipes are kept secret for a reason, but not ours. We took the path less travelled and did things the right way ... using nothing but delicious, natural ingredients that our guests can feel good about." The Grill'd HFC Burgers are significantly lower in kilojoules per 100g than other fried chicken burgers, are high in protein and fibre, low in saturated and trans fats, an excellent source of Vitamin E, and provide at least seven essential vitamins and minerals.[20]

HFC is all natural with no artificial colours, flavours and preservatives; are gluten-free, cooked in Australian extra virgin olive oil, made with higher welfare RSPCA approved chicken breast, and free from added hormones or chemicals.

Plant-based vegan range

File:GrilldBeyondBurger.png
Grill'd Beyond Burger, "The 24 Hour Meat Cheat"

In 2019, Monday April 15, Grill'd hosted the "24 Hour Meat Cheat", serving only meat-free options to launch the Beyond Meat Burgers onto their menu.[2]

In July 2021, Grill'd, in collaboration with the company Fable and British chef Heston Blumenthal, created three new plant-based burgers with patties from the meaty, mushroom-based protein.[21] The burgers were smoke-filled cloche, with chips and white-miso mayo, paired with a glass of wine, beer or non-alcoholic beverage. "No one's ever done a burger collab with Heston," Joshua Powell, Head of Menu Innovation at Grill'd, told Broadsheet.[22]

In November 2021, Grill'd was the first national restaurant chain to launch Impossible Foods Impossible Beef in Australia, as part of the innovative plant-based American brand's entry locally. "Impossible beef is the natural next step for Grill'd in our mission to challenge the status quo with innovative, healthy and sustainable products,[23]" said founder Simon Crowe in a statement. To support the launch, Australian comedy duo The Inspired Unemployed teamed up with Grill'd and revealed the new ‘meat' with an OnlyFans account. "We get that when people think of plant-based burgers, they think of dry, bland meat," Jack Steele and Matt Ford, also known as The Inspired Unemployed told 7NEWS.com.au. "We wanted to show everyone that the new Grill'd Impossible burgers are just as juicy, saucy and meaty as ever", the ex-tradies from the NSW South Coast said.[24]

Marketing and innovation

File:BunnyBurger2017.png
Grill'd Bunny Burger, Limited Edition Easter Burger 2017

In 2013, the Coat of Arms Burger was launched ahead of Australia Day (January 26) featuring all-Australian ingredients, including a meat pattie made from the two animals represented on the Commonwealth Coat of Arms, the kangaroo and emu. The kangaroo and emu pattie was paired with a bush tomato relish, native thyme mayo, pickled beetroot, Meredith Dairy goat cheese and quandong, a tart native wild peach that's high in vitamin C.

In 2017 Grill'd launched the ‘Bunny Burger' with a rabbit pattie to celebrate Easter.[7] In 2018, Grill'd teased on Facebook that the controversial burger would be back. The post gained 500 shares and thousands of comments before Grill'd revealed this new Bunny Burger was made with 100% vegan ingredients, including a ‘beef' patty, zucchini and kale slaw, shredded carrot, dill pickles and mustard mayo.[25]

In 2018, Three Blue Ducks' Darren Robertson created a Splendour in the Grass Burger[26] to celebrate Byron Bay produce. The burger featured slow-cooked belly pork from Bangalow Sweet Pork [27] (a producer just outside of Byron), fennel and cabbage slaw with finger lime mayo, and smoked sea salt from South Australia's Eyre Peninsula. The burger was on sale in selected Grill'd restaurants around Australia until July 23, 2018, and the Grill'd Burger Park during Splendour in the Grass on July 21–23.

File:GrilldGrandSlamBurger.png
Grill'd Grand Slam Burger, Australian Open 2020

In 2020, to celebrate their activations at the Australian Open, Grill'd launched the Grand Slam Burger, featuring smashed avo, charred pineapple, crispy bacon, RSPCA Approved chicken breast and sweet chilli mayo.[28] The burger was available at select Grill'd restaurants in Melbourne, and at the Grand Slam Oval and Ballpark pop-ups at the Australian Open.[29]

In August 2020, Grill’d announced their menu of burgers, sides and sauces were all natural with no artificial colours, flavours and preservatives (with the exception of Beyond Burgers, Bacon and Vegan cheese), marked by the launch of their "100% Natural" campaign.[30] The company worked with independent nutritionist body, Food and Nutrition Australia, to review the entire burger menu, reformulating the ingredients to remove any artificial additives and to further reduce kilojoules and sugars, resulting in 73% of their burgers providing less than a third of the daily energy intake for adults.[30]

In 2021, Grill'd partnered with streaming service, Binge, to launch season 10 of The Walking Dead with a limited edition burger creation available in each state of Australia containing a panko crumbed and deep-fried lamb brain, in-between a charcoal bun, topped with oak leaf lettuce, tomato, rhubarb, beetroot ketchup, and dripping in a specially-made ‘brainnaise’ sauce. The burgers sold out within hours across the country and the campaign was shortlisted in the Mumbrella CommsCon Awards for Best Use of Owned Media.[31]

Partnerships & sponsorships

Grill'd have been a Premium Partner of the Melbourne Storm NRL Club, since 2020, and in the first year of partnership, Grill'd supported Storm on their journey to win their fourth Premiership.[32] To celebrate the partnership, Grill'd created a Storm Burger exclusively for members and fans.[33] Six of the Storm players had a hand in developing the perfect combination for the Storm Burger: Brandon Smith, Christian Welch, Cooper Johns, Harry Grant, Josh Addo-Carr and Ryan Papenhuyzen. Each player nominated their favourite ingredients, bringing their wish list together to design Australia's first burger created by an NRL team.[33]

Grill'd have been the healthy eating partner of the Melbourne Boomers since the 2020 season. Boomers General Manager, Christy Collier-Hill said "we're so excited to welcome Grill'd as a team sponsor for WNBL Season 2020 and we are looking forward to a very healthy, long-term partnership.[34]

Sustainability

File:GrilldStrawsSuck.png
Grill'd Sustainability, 2018 "Straws Suck" Campaign saw the removal of all plastic straws from Grill'd restaurants nationally.

Grill'd were the first restaurant group in Australia to go plastic-straw free in 2018, saving 1.7 million plastic straws from landfill[35] each year. All of the takeaway packaging paper and cardboard, knife sleeves and kids pack packaging is PEFC and FSC Certified which comes from sustainably planted forests; for every tree cut down, another one gets planted in its place.[36]

In 2021, Grill'd partnered with not-for-profit environmental organisation Greenfleet as part of the company's Tree Day Tuesday initiative,[37] aiming to plant 10 forests by 2022 that will be protected for 100 years. Every Tuesday, $1 from every burger purchased by a Grill'd Relish member goes towards planting trees, working with the Dja Dja Wurrung people to offset carbon emissions. Working with the Dja Dja Wurrung people, Greenfleet planted native trees that revegetate their area and help restore the natural ecosystem.

Grill'd was named one of Australia's top 10 brands in the 2021 Forces of Good Report,[38] and the number 1 brand in the food category for Corporate Social Responsibility which analysed 190 brands.[39] "We’re always thinking bigger and doing better to further reduce our footprint," Grill'd said in a statement, "sustainability is a driving factor in our decision making, with everything from the local sourcing of our ingredients to the recycled furnishings in our restaurants".[17]

Grill'd has also recycled over 660,000 litres of cooking oil to create biodiesel, and has converted 62 of its restaurants to green power.[40]

Restaurants

Grill’d has restaurants in all states of Australia, except Tasmania. All Grill’d restaurants are designed to look and feel different, with the local area in mind and uses four different designers to avoid a utilitarian, chain visual identity.[1]

No. STORE YEAR OPENED CLOSED?
1 HAWTHORN 2004
2 MALVERN 2005
3 WINDSOR 2005
4 ST KILDA 2005 Closed
5 HIGHPOINT 2006
6 FITZROY 2006 Closed
7 KNOX 2006
8 CAMBERWELL 2007
9 RICHMOND BRIDGE RD 2007 Closed
10 ELSTERNWICK 2007
11 CHERMSIDE 2008
12 BULIMBA 2007
13 FORT. VALLEY 2008 Closed
14 COOLANG. 2008
15 FOUNT. GATE 2008
16 THE JUNCTION, NEWCASTLE 2008
17 DONCASTER 2008
18 QV 2008
19 ROSALIE 2008
20 CARLTON 2008 Closed
21 MELB CENTRAL 2008
22 SOUTH MELB. 2009
23 ASCOT 2009
24 CROWS NEST 2009
25 ROBINA 2009
26 SOUTHLAND 2009
27 WATERGARDENS 2009
28 DEGRAVES ST 2009
29 SOUTH BANK 2009
30 GARDEN CITY 2009
31 MT LAWLEY 2010
32 HARBOURSIDE 2010
33 DARLINGHURST CROWN ST 2010
34 DARLINGHURST VIC ST 2010 Closed
35 BENDIGO 2010
36 CAIRNS 2010
37 SUBIACO 2010
38 EAGLE STREET 2010
39 WEST END 2010 Closed
40 CHARLESTOWN, NEWCASTLE 2010
41 CLAREMONT 2011
42 TOOWOOMBA 2011
43 BELCONNEN 2011
44 SOUTHGATE 2011
45 WODEN 2011
46 JOONDALUP 2011
47 NEWMARKET 2011
48 HILARYS 2011
49 CARNEGIE 2011
50 BURWOOD 2011
51 CHATSWOOD 2012
52 CARINDALE 2012
53 PARRAMATTA 2012 Closed
54 WINTERGARDEN 2012
55 MANUKA 2012
56 EMPORIUM 2012
57 CAMP HILL 2012
58 BROOKFIELD 2012
59 SHAFTO LANE 2012
60 WORLD SQUARE 2012
61 SCARBOROUGH 2012
62 BONDI JUNCTION 2012
63 LITTLE BOURKE STREET 2012 Closed
64 YARRAVILLE 2012
65 SUNSHINE PLAZA 2012
66 MACQUARIE 2013
67 SOUTHERN CROSS 2013
68 CAROUSEL 2013
69 POINT COOK 2013
70 FAIRFIELD 2013
71 VICTORIA PARK 2013
72 CANBERRA CENTRE 2013
73 WESTFIELD PARRAMATTA 2013
74 LEEDERVILLE 2013
75 NORTHLAND 2013
76 COTTESLOE 2014
77 MOONEE PONDS 2014
78 KAWANA 2014
79 NORWOOD 2014
80 WAURN PONDS 2014
81 ROUSE HILL 2014
82 TOWNSVILLE 2014
83 MANDURAH 2014
84 BALLARAT 2014
85 FREMANTLE 2014
86 OCEAN KEYS 2014
87 APPLECROSS 2014
88 VICTORIA POINT 2014
89 RUNDLE ST 2014
90 WOOLONGONG 2014
91 COCKBURN 2014
92 NEUTRAL BAY 2014
93 HARBOURTOWN 2014
94 PENRITH 2014
95 FLINDERS LANE 2015
96 WETHERILL PARK 2015
97 MIRANDA 2015
98 EVERTON PARK 2015
99 TOOWONG 2015
100 ALBERT ST 2015 Closed
101 ROCKINGHAM 2015
102 WERRIBEE 2015
103 BENOWA GARDENS 2015
104 LEICHARDT 2015
105 ERINA 2015
106 SPRINGFIELD 2015
107 GALLERIES 2015
108 BALACLAVA 2015
109 NORTHLAKES 2015
112 KOTARA 2015
111 PACIFIC FAIR 2015
112 RICHMOND SWAN ST 2015
113 MACARTHUR SQUARE 2016
114 CASEY 2016
115 TUGGERAH 2016
116 MIDLAND 2016
117 SHELL HARBOUR 2016
118 CASUARINA SQUARE 2016
119 INDOOROPILLY 2016
120 CHADSTONE 2016
121 BROADWAY 2016
122 PAKINGTON ST 2016
123 WESTFIELD SYDNEY 2016
124 TWEED HEADS 2016
125 MARION 2016
126 BROWNS PLAINS 2017
127 COLLINGWOOD 2017
128 EASTLAND 2017
129 WAGGA WAGGA 2017
130 FRANKSTON 2017
131 SURFERS PARADISE 2017
132 WHITFORD CITY 2017
133 NOOSA 2017
134 EATONS HILL 2018
135 PLENTY VALLEY 2018
136 NOBBYS BEACH 2018
137 FAIRFIELD GARDENS 2018
138 GLEN WAVERLEY 2018
139 TEA TREE PLAZA 2018
140 KIRRAWEE 2018
141 DEE WHY 2018
142 FAIRFIELD CENTRAL 2019
143 MELBOURNE AIRPORT 2019
144 WOODGROVE 2019
145 GREATER EASTERN HWY 2020
146 CHIRNSIDE PARK 2020
147 BALGOWLAH 2021
148 THE WILLOWS 2021
149 UNLEY 2021
150 GUNGHALIN 2021
151 KARRINYUP 2021
152 BURPENGARY 2021
153 BUNDOORA 2021
154 LOGAN HYPERDOME 2021
155 ALBURY 2022
166 HAMPTON 2022

Controversies

In June 2015, it came to public attention that the Toowong franchise had selected pro-life group Cherish Life to receive funds from the Local Matters program. Founder Simon Crowe apologised for the alleged mistake, stating that Grill'd is pro-choice.[41]

The restaurant chain encountered controversy in July 2015 when allegations arose that Kahlani Pyrah, a former employee of the Camberwell franchise, had been removed from her position after beginning a wage case with the Fair Work Commission to overturn a contract which set pay below the minimum award rate. Grill'd officially denied the allegations, claiming that her bullying of managers was the reason for the dismissal.[42] Pyrah launched a Federal Court case in a bid to get her job back.[43] An interim Federal Court ruling ordered Grill'd to reinstate her, allowing the wage case hearing to go ahead.[44] At the hearing, a ruling by the Fair Work Commission forced Grill'd to raise the wages of employees at its Camberwell franchise to be in line the award rate. Jess Walsh of the hospitality union United Voice said that the ruling was an "enormous win" for Pyrah and Grill'd employees.[45] A planned dismissal hearing at the Federal Court was called off after Pyrah and Grill'd reached an out-of-court settlement.[46]

In 2019 serious allegations were made against Grill'd by The Sydney Morning Herald and The Age concerning misuse of government subsidies to reduce staffing expenses.[47][48][49] The coverage also include allegations of "serious" food safety concerns at 1-in-10 company-owned Grill'd restaurants.[47] Allegations also included franchises being mistreated by the company and founder Simon Crowe falsifying signatures of his business partner on two liquor licenses.

See also

References

  1. ^ a b Mathieson, Craig (21 February 2016). "How the burger became king in Melbourne". Good Food. Retrieved 14 January 2022.
  2. ^ a b "How Simon Crowe of Grill'd Burgers disrupted the food industry in Australia". Business Chicks. 5 April 2017. Retrieved 14 January 2022.
  3. ^ "Grill'd | Local Matters". Grill'd Healthy Burgers. 29 September 2021. Retrieved 14 January 2022.
  4. ^ a b c d "It's no secret that Grill'd cares about farm animals | Latest News | RSPCA Approved". RSPCA. 10 June 2021. Retrieved 14 January 2022.
  5. ^ Boys, Callan (5 November 2021). "Impossible Beef taste test: America's most famous plant-based burger has finally launched in Australia". Good Food. Retrieved 14 January 2022.
  6. ^ "The Grill'd Coat of Arms Burger | The Food Pornographer". 21 January 2013. Retrieved 13 January 2022.
  7. ^ a b "Grill'd launches rabbit 'Bunny Burger'". news.com.au — Australia's leading news site. 11 April 2017. Retrieved 13 January 2022.
  8. ^ Wilkinson, Zoe (17 November 2020). "Grill'd promotes 'healthy' fried chicken outside KFC stores to lure staff". Mumbrella. Retrieved 13 January 2022.
  9. ^ ago, Admin Travel Treasures • 2 years (2 December 2019). "GRILL'D TO OPEN FIRST INTERNATIONAL RESTAURANT IN BALI". Travel Treasures. Retrieved 13 January 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  10. ^ "Grill'd | Local Matters". Grill'd Healthy Burgers. 29 September 2021. Retrieved 13 January 2022.
  11. ^ "Grill'd Joins Polished Man Campaign, Offers Free Burgers In October". Beat Magazine. 29 September 2016. Retrieved 13 January 2022.
  12. ^ "GRILL’D DELIVERS FREE BURGERS TO VINNIES NIGHT PATROL FOR PEOPLE EXPERIENCING HOMELESSNESS". www.vinnies.org.au. Retrieved 13 January 2022.
  13. ^ ""Until December 25 we will match every ❤️ on this post with a 10c donation to the Vinnie's Bushfire Appeal, supporting those affected with immediate needs including food and clothing. Our partnership with Vinnies goes way back, and we now work permanently with the organisation through our 8 and Donate program offered to Relish Members. Together through 8 and Donate we work to support those doing it tough and to that end, it makes sense that Vinnies be the ones to help us deliver the same support to bushfire victims across Australia."". www.instagram.com. Retrieved 13 January 2022.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "Nick Kyrgios Served 100 Aces This Aus Open So There's Another $20,000 To Bushfire Relief". Pedestrian TV. 27 January 2020. Retrieved 13 January 2022.
  15. ^ "How we choose the best Australian suppliers for our burgers". Grill'd Healthy Burgers. 27 October 2020. Retrieved 14 January 2022.
  16. ^ "RSPCA celebrates industry leaders in food services sector that use cage free eggs". Food & Beverage Industry News. 19 September 2018. Retrieved 13 January 2022.
  17. ^ a b c "Here's 3 big ways that Grill'd is working hard to make burgers better for everyone | Latest News | RSPCA Approved". RSPCA. 11 February 2019. Retrieved 14 January 2022.
  18. ^ a b B&T Magazine (16 November 2020). "Grill'd Offers Free, 'Healthy' Fried Chicken To KFC Employees In New Campaign". B&T. Retrieved 13 January 2022.
  19. ^ "Grill'd Introduces Healthy Fried Chicken Burger And Publicy Releases 'No Secrets' Recipe". B&T. 12 May 2021. Retrieved 13 January 2022.
  20. ^ "Menu". Grill'd Healthy Burgers. 7 July 2016. Retrieved 13 January 2022.
  21. ^ "Grill'd team up with Heston Blumenthal for new plant-based burgers". 7NEWS. 3 August 2021. Retrieved 14 January 2022.
  22. ^ "Taste Test: Heston Blumenthal's New Off-Menu Burger Collab With Grill'd Comes to Your Table Under a Smoke-Filled Cloche". Broadsheet. Retrieved 13 January 2022.
  23. ^ "Taste Test: The Convincingly Meaty Plant-Based Impossible Burger Is Now Available in Australia". Broadsheet. Retrieved 13 January 2022.
  24. ^ "Aussie comedic duo make their OnlyFans debut". 7NEWS. 8 November 2021. Retrieved 13 January 2022.
  25. ^ "Grill'd introduces a limited edition vegan 'bunny' burger". VeganNews.com.au. 27 March 2018. Retrieved 13 January 2022.
  26. ^ "Three Blue Ducks' Darren Robertson Has Created a Splendour in the Grass Burger". Broadsheet. Retrieved 13 January 2022.
  27. ^ "Bangalow Sweet Pork". Bangalow Sweet Pork. Retrieved 13 January 2022.
  28. ^ "Grill'd Healthy Burgers". Grill'd Healthy Burgers. 6 January 2020. Retrieved 13 January 2022.
  29. ^ "Australian Open dining guide: Melbourne's top restaurants are doing amazing things at the tennis". kitchen.nine.com.au. Retrieved 13 January 2022.
  30. ^ a b "Grill'd Launches 100% Natural Campaign". B&T. 6 August 2020. Retrieved 14 January 2022.
  31. ^ Wells, Darren (20 April 2021). "Mumbrella CommsCon Awards shortlist announced - Thinkerbell receives 10 nominations". Mumbrella. Retrieved 14 January 2022.
  32. ^ "Storm, Grill'd announce new partnership". Melbourne Storm. 10 March 2020. Retrieved 14 January 2022.
  33. ^ a b "Grill'd cooks up a footy storm". Melbourne Storm. 12 April 2021. Retrieved 14 January 2022.
  34. ^ "Announcing our new Healthy Eating Partner - Melbourne Boomers". Melbourne Boomers. 12 November 2020. Retrieved 14 January 2022.
  35. ^ Levinson, Brittney (8 August 2018). "Grill'd joins the straw ban movement". hospitality | Magazine. Retrieved 13 January 2022.
  36. ^ "Grill'd Healthy Burgers". Grill'd Healthy Burgers. 9 July 2018. Retrieved 14 January 2022.
  37. ^ "Grill'd partners with non-profit Greenfleet for 'Tree Day Tuesdays' initiative". QSR Media Australia. Retrieved 13 January 2022.
  38. ^ Moran, Jonathon (19 July 2021). "Australia's best and worst brands revealed". news.com.au — Australia's leading news site. Retrieved 13 January 2022.
  39. ^ "Forces of Good - A Study · The Lab". thelabstrategy.com. Retrieved 13 January 2022.
  40. ^ Macdonald, Anna (26 September 2021). "Grill'd takes aim at fast food clowns in first campaign via The Monkeys". Mumbrella. Retrieved 13 January 2022.
  41. ^ Agius, Kym. "Grill'd burger chain apologises for Brisbane store's support of anti-abortion group Cherish Life". ABC News. Retrieved 19 July 2016.
  42. ^ "Burger chain Grill'd to change pay rates after backlash over worker's sacking". The Guardian. AAP. 22 July 2015. Archived from the original on 5 March 2016. Retrieved 25 July 2015.
  43. ^ Toscano, Nick (20 July 2015). "Sacked Grill'd worker takes claims to court". The Sydney Morning Herald. Fairfax Media. Archived from the original on 22 August 2015. Retrieved 21 July 2015.
  44. ^ Toscano, Nick (27 July 2015). "Sacked Grill'd employee Kahlani Pyrah reinstated, paving way for wage case". The Age. Fairfax Media. Archived from the original on 18 December 2015. Retrieved 27 July 2015.
  45. ^ Toscano, Nick (30 July 2015). "Ruling forces Grill'd store to increase wages". The Age. Fairfax Media. Archived from the original on 2 August 2015. Retrieved 31 July 2015.
  46. ^ Toscano, Nick (27 August 2015). "Sacked Grill'd worker Kahlani Pyrah receives payout from burger company". The Age. Fairfax Media. Archived from the original on 22 October 2015. Retrieved 27 August 2015.
  47. ^ a b Hennessy, James (9 December 2019). "Here are the 5 key learnings from the juicy investigation into popular burger chain Grill'd". Business Insider Australia. Retrieved 1 January 2020.
  48. ^ McGinn, Christine (7 December 2019). "Grill'd burgers employee says he was subjected to rock-bottom wages and dodgy traineeship". 7NEWS.com.au. Retrieved 1 January 2020.
  49. ^ Ferguson, Adele (7 December 2019). "Burger chain Grill'd accused of keeping workers in low-paid roles". sky news .com.au. Retrieved 1 January 2020.

Further reading