||This article appears to be written like an advertisement. (December 2011)|
|Founded||1986 (Original store)
1995 (1st Franchise)
|Headquarters||St Leonards, New South Wales|
|Key people||Jeff Fisher – CEO|
Oporto has more than 100 'eat in' or 'take-away' restaurants in Australia, New Zealand, the United States, and the United Kingdom, although a large majority of these are located in New South Wales, Australia.
The first Oporto restaurant was founded in 1986 by António Cerqueira, an Australian of Portuguese descent, in North Bondi, New South Wales, Australia but was originally named Portuguese Style Bondi Charcoal Chicken. The 'Oporto' name came from Porto, Portugal's second largest city.
Oporto first opened a franchise store in 1995 and was named the fastest growing franchise in Australia in January 2005 by Business Review Weekly.
In 2007 there were 100 locations in New South Wales, 14 in Queensland, 8 in Victoria, 5 in ACT, 5 in South Australia and 6 in New Zealand. Some of these restaurants are called Oporto Express and offer a smaller range of products – most commonly this means they do not offer a breakfast menu.
Oporto opened their first store in the United Kingdom at London's Victoria Station in January 2009, and opened their first restaurant in the United States in Rancho Cucamonga, California on 25 February 2011. There are now over 100 stores in operation in the world (currently in Australia, New Zealand, the United Kingdom and the United States). Oporto has three types of Oporto store types; Drive Thru, Shopping Centre and Strip stores.
On 26 March 2012 Oporto ceased trading in China, closing its three outlets.
In 2013, Oporto opened their first restaurant in Western Australia at South Perth.
Identity & Marketing
Oporto describes itself as a wholly owned Australian company.
The franchise distances itself from the perception that fast food is unhealthy by promoting its chicken as "fresh not frozen, grilled not fried".
- Nando's – A Portuguese-style chicken restaurant of South African origin.
- Shatkin, Elina (2011-02-24). "Australia's In-N-Out: Oporto, Coming to San Bernardino - Los Angeles - Restaurants and Dining - Squid Ink". Blogs.laweekly.com. Retrieved 2012-08-15.
- QSR completes $60m Oporto deal – Inside Retailing online, 18 July 2007
- Wen, PHilip (14 June 2011). "Archer buys Red Rooster and Oporto in $450m deal". Sydney Morning Herald. Retrieved 4 July 2011.
- Ooi, Teresa (14 June 2011). "Archer buys up $450m worth of quick chicken". The Australian. Retrieved 16 June 2011.
- "Locations - International". Oporto. Retrieved 2012-08-15.