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Internet privacy involves the right or mandate of personal privacy concerning the storing, repurposing, provision to third-parties, and displaying of information pertaining to oneself via the Internet. Privacy can entail either Personally Identifying Information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to typically identify a specific person.
Internet privacy forms a subset of computer privacy. A number of experts[weasel words] within the field of Internet security and privacy believe that privacy doesn't exist; "Privacy is dead – get over it" according to Steve Rambam, private investigator specializing in Internet privacy cases. In fact, it has been suggested that the "appeal of online services is to broadcast personal information on purpose." On the other hand, in his essay The Value of Privacy, security expert Bruce Schneier says, "Privacy protects us from abuses by those in power, even if we're doing nothing wrong at the time of surveillance." Privacy concerns have been articulated from the beginnings of large scale computer sharing.
Levels of privacy 
||The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (September 2012)|
People with only a casual concern for Internet privacy need not achieve total anonymity. Internet users may protect their privacy through controlled disclosure of personal information. The revelation of IP addresses, non-personally-identifiable profiling, and similar information might become acceptable trade-offs for the convenience that users could otherwise lose using the workarounds needed to suppress such details rigorously. On the other hand, some people desire much stronger privacy. In that case, they may try to achieve Internet anonymity to ensure privacy — use of the Internet without giving any third parties the ability to link the Internet activities to personally-identifiable information of the Internet user. In order to keep their information private, people need to be careful with what they submit to and look at online. When filling out forms and buying merchandise, that becomes tracked and because the information was not private, companies are now sending Internet users spam and advertising on similar products.
There are many ways to protect individuals and their finances over the Internet, especially in dealing with investments. To ensure safety, meet with a broker in person or over the phone, to know a real person is dealing with the individual’s money. Second, ask questions. If the person on the phone seems uninterested, this is a red flag and should tell the individual that this individual is to not be trusted. Thirdly, protect all personal information. Refrain from giving out full name, address, or any other personal information that could be used to easily access one's finances. Only give the information if shown that the company and the individual are legitimate. Do not ask for an e-mail with a finance statement. A written copy shows that individuals are not dealing with hackers. Lastly, investigate about the company individuals are investing with.
There are also many government groups that protect our privacy and be safe on the Internet. The Federal Trade Commission (FTC) stresses that protecting individual’s social security number while dealing with things on the Internet is very important. Pay attention to the trash and e-mails that are received from the Internet. Hackers can easily access these important e-mails. Make difficult passwords so not just anyone can easily access information. Verify the sources to make sure they are safe and okay to give personal information. The Internet Crime Complaint Center (IC3) works in a partnership with the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C) to help and receive criminal complaints related to the Internet. The US Department of State has a mission to reduce the crime on the Internet internationally. An example of this would be scams that happen from different countries on the Internet.
Posting things on the Internet can be harmful to individuals. The information posted on the Internet is permanent. This includes comments written on blogs, pictures, and Internet sites, such as Facebook and Twitter. It is absorbed into cyberspace and once it is posted, anyone can find it and read it. This action can come back and hurt people in the long run when applying for jobs or having someone find person information.
Risks to Internet privacy 
In the modern technological world, millions of individuals are subject to privacy threats. Companies are hired to not only watch what individuals visit online, but to infiltrate the information and send advertising based on one's browsing history. People can set up accounts on Facebook as well as enter bank and credit card information to various websites.
Those concerned about Internet privacy often cite a number of privacy risks — events that can compromise privacy — which may be encountered through Internet use. These methods of compromise can range from the gathering of statistics on users, to more malicious acts such as the spreading of spyware and various forms of bugs (software errors) exploitation.
Privacy measures are provided on several social networking sites to try to provide their users with protection for their personal information. On Facebook for example privacy settings are available for all registered users. The settings available on Facebook include the ability to block certain individuals from seeing one's profile, the ability to choose one's "friends", and the ability to limit who has access to one's pictures and videos. Privacy settings are also available on other social networking sites such as Google Plus and Twitter. It is the user's prerogative to apply such settings when providing personal information on the internet.
In late 2007 Facebook launched the Beacon program where user rental records were released on the public for friends to see. Many people were enraged by this breach in privacy, and the Lane v. Facebook, Inc. case ensued.
Children and adolescents are very susceptible to misusing the Internet and ultimately risking their privacy. There is a growing concern among parents whose children are now starting to use Facebook and other social media sites on a daily basis. Website information collection practices is another growing concern as young individuals are more vulnerable and unaware of the fact that all of their information and browsing can and may be tracked while visiting a particular site. Individuals who use the Internet have to realize that they must play a role in protecting their own privacy. They must be informed about all of the risks involved while surfing the Internet and browsing. For example, if on Twitter, threats include shortened links that lead one to potentially harmful places. When a user is in their e-mail inbox threats include email scams and attachments that get them to install malware and give up personal info. If on Torrent sites the threat includes malware hiding in video, music, and software downloads, and even while using one's smartphone threats include geolocation, meaning that one's phone can detect where they are and post it online for all to see. Certain measures that consumers are called to act upon include: updating virus protection, mind security settings, download patches, install firewalls, screen e-mail, shut down spyware, control cookies, deploy encryption, fend off browser hijackers, and block all pop-ups.
The main concern that most people have with the options listed above are that they have no idea how to go about doing any of these things to ensure full protection. How can the average consumer who knows nothing about all of the security settings on their computer be expected to know how to run their own network security? This is a tough issue that most people hire professionals to take care of but one that most people should learn to research more about and take the time to increase their understanding of.
In 1998, the Federal Trade Commission took into account the lack of privacy of children on the Internet, which resulted in the creation of the Children Online Privacy Protection Act (COPPA). COPPA limits the options which gather information from children and created warning labels if potential harmful information or content was presented. In 2000, CIPA (Children’s Internet Protection Act) was developed to implement safe Internet policies such as rules, and filter software. Aside from the creation of legislation, the awareness campaigns, parental and adult supervision strategies and Internet filters are alternatives in creating a safer Internet environment for children across the world.
In the past, web sites have not generally made the user explicitly aware of the storing of cookies, however tracking cookies and especially third-party tracking cookies are commonly used as ways to compile long-term records of individuals' browsing histories — a privacy concern that prompted European and US law makers to take action in 2011. Cookies can also have implications for computer forensics. In past years, most computer users were not completely aware of cookies, but recently, users have become conscious of possible detrimental effects of Internet cookies: a recent study done has shown that 58% of users have at least once, deleted cookies from their computer, and that 39% of users delete cookies from their computer every month. Since cookies are advertisers' main way of targeting potential customers, and some customers are deleting cookies, some advertisers started to use persistent Flash cookies and zombie cookies, but modern browsers and anti-malware software can now block or detect and remove such cookies.
The original developers of cookies intended that only the website that originally distributed cookies to users could retrieve them, therefore returning only data already possessed by the website. However, in practice programmers can circumvent this restriction. Possible consequences include:
- the placing of a personally-identifiable tag in a browser to facilitate web profiling (see below), or,
- use of cross-site scripting or other techniques to steal information from a user's cookies.
Cookies do have benefits that many people may not know. One benefit is that for websites that one frequently visits that requires a password, cookies make it so they do not have to sign in every time. A cookie can also track one's preferences to show them websites that might interest them. Cookies make more websites free to use without any type of payment. Some of these benefits are also seen as negative. For example, one of the most common ways of theft is hackers taking one's user name and password that a cookie saves. While a lot of sites are free, they have to make a profit some how so they sell their space to advertisers. These ads, which are personalized to one's likes, can often freeze one's computer or cause annoyance. Cookies are mostly harmless except for third-party cookies. These cookies are not made by the website itself, but by web banner advertising companies. These third-party cookies are so dangerous because they take the same information that regular cookies do, such as browsing habits and frequently visited websites, but then they give out this information to other companies.
Cookies are often associated with pop-up windows because these windows are often, but not always, tailored to a person’s preferences. These windows are an irritation because they are often hard to close out of because the close button is strategically hidden in an unlikely part of the screen. In the worst cases, these pop-up ads can take over the screen and while trying to exit out of it, can take one to another unwanted website.
Cookies are seen so negatively because they are not understood and go unnoticed while someone is simply surfing the Internet. The idea that every move one makes while on the Internet is being watched, would frighten most users.
Some users choose to disable cookies in their web browsers. Such an action eliminates the potential privacy risks, but may severely limit or prevent the functionality of many websites. All significant web browsers have this disabling ability built-in, with no external program required. As an alternative, users may frequently delete any stored cookies. Some browsers (such as Mozilla Firefox and Opera) offer the option to clear cookies automatically whenever the user closes the browser. A third option involves allowing cookies in general, but preventing their abuse. There are also a host of wrapper applications that will redirect cookies and cache data to some other location.
The process of profiling (also known as "tracking") assembles and analyzes several events, each attributable to a single originating entity, in order to gain information (especially patterns of activity) relating to the originating entity. Some organizations engage in the profiling of people's web browsing, collecting the URLs of sites visited. The resulting profiles can potentially link with information that personally identifies the individual who did the browsing.
Some web-oriented marketing-research organizations may use this practice legitimately, for example: in order to construct profiles of 'typical Internet users'. Such profiles, which describe average trends of large groups of Internet users rather than of actual individuals, can then prove useful for market analysis. Although the aggregate data does not constitute a privacy violation, some people believe that the initial profiling does.
Profiling becomes a more contentious privacy issue when data-matching associates the profile of an individual with personally-identifiable information of the individual.
Governments and organizations may set up honeypot websites – featuring controversial topics – with the purpose of attracting and tracking unwary people. This constitutes a potential danger for individuals.
When some users choose to disable http cookies to reduce privacy risks as noted, new types of cookies were invented: since cookies are advertisers' main way of targeting potential customers, and some customers were deleting cookies, some advertisers started to use persistent Flash cookies and zombie cookies. In a 2009 study, Flash cookies were found to be a popular mechanism for storing data on the top 100 most visited sites. Another 2011 study of social media found that, “Of the top 100 web sites, 31 had at least one overlap between HTTP and Flash cookies.” However, modern browsers and anti-malware software can now block or detect and remove such cookies.
Flash cookies, also known as Local Shared Objects, work the same ways as normal cookies and are used by the Adobe Flash Player to store information at the user's computer. They exhibit a similar privacy risk as normal cookies, but are not as easily blocked, meaning that the option in most browsers to not accept cookies does not affect Flash cookies. One way to view and control them is with browser extensions or add-ons. Flash cookies are unlike HTTP cookies in a sense that they are not transferred from the client back to the server. Web browsers read and write these cookies and can track any data by web usage.
Although browsers such as Internet Explorer 8 and Firefox 3 have added a ‘Privacy Browsing’ setting, they still allow Flash cookies to track the user and operate fully. However, the Flash player browser plugin can be disabled or uninstalled, and Flash cookies can be disabled on a per-site or global basis. Adobe's Flash and (PDF) Reader are not the only browser plugins whose past security defects have allowed spyware or malware to be installed: there have also been problems with Oracle's Java.
Anti-fraud uses 
Some anti-fraud companies have realized the potential of evercookies to protect against and catch cyber criminals. These companies already hide small files in several places on the perpetrator's computer but hackers can usually easily get rid of these. The advantage to evercookies is clear; not only do they resist deletion completely they can also rebuild themselves. One such company is Iovation Inc. Iovation Inc. is testing this technology as a way to help e-commerce companies detect which customers are good and which are potential fraudsters.
Advertising uses 
There is controversy over where the line should be drawn on the use of this technology. Cookies store unique identifiers on a person's computer that are used to predict what one wants. Many advertisement companies want to use this technology to track what their customers are looking at online. Evercookies enable advertisers to continue to track a customer regardless of if one deletes their cookies or not. Some companies are already using this technology but the ethics are still being widely debated.
Anonymizer nevercookies are part of a free Firefox plugin that protects against evercookies. This plugin extends Firefox's private browsing mode so that users will be completely protected from evercookies. Nevercookies eliminate the entire manual deletion process while keeping the cookies users want like browsing history and saved account information.
Device fingerprinting 
Device fingerprinting is a fairly new technology that is useful in fraud prevention and safeguarding any information from one's computer. Device fingerprinting uses data from the device and browser sessions to determine the risk of conducting business with the person using the device. This technology allows companies to better assess the risks when business is conducted through sites that include, e-commerce sites, social networking and online dating sites and banks and other financial institutions. ThreatMetrix is one of the lending vendors of device fingerprinting. This company employs a number of techniques to prevent fraud. For example, ThreatMetrix will pierce the proxy to determine the true location of a device. Due to the growing number of hackers and fraudsters using 'botnets' of millions of computers that are being unknowingly controlled, this technology will help not only the companies at risk but the people who are unaware their computers are being used.
Advanced Detection Analysis & Predator Tracking (A.D.A.P.T.) 
Sentinel is an Internet security program that focuses on safety in social communications online. Advanced Detection Analysis & Predator Tracking (A.D.A.P.T.) is one of their device fingerprinting technologies. This technology differentiates between legitimate and unsafe devices that are on a website at any given time. A.D.A.P.T. differentiates between legitimate and illegitimate devices by using device-fingerprinting technology. This way, even if someone is logging on to the website from the same account, if they are using a separate device, A.D.A.P.T. assigns a different fingerprint to that device. “A.D.A.P.T. has the capability of differentiating between 1.461 quindecillion (1048th) unique device fingerprints.”  By doing this, A.D.A.P.T. can stop illegitimate devices from accessing information on the website without requesting any personal information from the user.
A.D.A.P.T. has two main features. The first is called A.D.A.P.T. DiffTM. This allows for the assessment of two different PC fingerprints to decide if this is a separate device than the one it is similar to, or if an upgraded version of a previous device. Sentinel copyrights this type of technology. The second feature is TimeDiff Linking (TDL). This feature uses time difference between the device and the server to determine if the device is legitimate.
Tips For Privacy 
Create New Passwords 
Try and use creative, different, strong passwords for all accounts one uses. Be sure to use different passwords for each account so if one is compromised the rest are safe. Also, always include a variety of letters, numbers, different cases, and symbols.
Close Unnecessary Accounts 
Having accounts that are unused are a liability due to hackers that can take advantage and infiltrate even more of one's accounts. One should always try and get rid of them if possible to insure their complete safety and privacy.
Shorten One's Internet Friends List 
Since many internet users include a lot of important information about themselves online it is important to regulate who can see this. It is smart to only be friends with people one personally knows and trust and delete the rest.
Go Paperless 
We are mailed countless important documents, like bank statements or doctors bills, that can contain very private information such as social security numbers. If someone were to get ahold of this it could be devastating. So, in every way possible try and go paperless and manage one's records online.
Photographs on the Internet 
Today many people have digital cameras and post their photographs online. The people depicted in these photos might not want to have them appear on the Internet.
Some organizations attempt to respond to this privacy-related concern. For example, the 2005 Wikimania conference required that photographers have the prior permission of the people in their pictures. Some people wore a 'no photos' tag to indicate they would prefer not to have their photo taken.
Face recognition technology can be used to gain access to a person's private data, according to a new study. Researchers at Carnegie Mellon University combined image scanning, cloud computing and public profiles from social network sites to identify individuals in the offline world. Data captured even included a user's social security number. Experts have warned of the privacy risks faced by the increased merging of our online and offline identities. The researchers have also developed an 'augmented reality' mobile app that can display personal data over a person's image captured on a smartphone screen. Since these technologies are widely available, our future identities may become exposed to anyone with a smartphone and an Internet connection. Researchers believe this could force us to reconsider our future attitudes to privacy.
Google Street View 
Google Street View, released in the U.S. in 2007, is currently the subject of an ongoing debate about possible infringement on individual privacy. In an article entitled “Privacy, Reconsidered: New Representations, Data Practices, and the Geoweb”, Sarah Elwood and Agnieszka Leszczynski (2011) argue that Google Street View “facilitate[s] identification and disclosure with more immediacy and less abstraction.” The medium through which Street View disseminates information, the photograph, is very immediate in the sense that it can potentially provide direct information and evidence about a person’s whereabouts, activities, and private property. Moreover, the technology’s disclosure of information about a person is less abstract in the sense that, if photographed, a person is represented on Street View in a virtual replication of his or her own real-life appearance. In other words, the technology removes abstractions of a person’s appearance or that of his or her personal belongings – there is an immediate disclosure of the person and object, as they visually exist in real life. Although Street View began to blur license plates and people’s faces in 2008, the technology is faulty and does not entirely ensure against accidental disclosure of identity and private property. Elwood and Leszczynski note that “many of the concerns leveled at Street View stem from situations where its photograph-like images were treated as definitive evidence of an individual’s involvement in particular activities.” In one instance, Ruedi Noser, a Swiss politician, barely avoided public scandal when he was photographed in 2009 on Google Street View walking with a woman who was not his wife – the woman was actually his secretary. Similar situations necessarily arise from the fact that Street View provides high-resolution photographs – and photographs hypothetically offer compelling objective evidence. But as the case of the Swiss politician illustrates, even supposedly compelling photographic evidence is sometimes subject to gross misinterpretation. This example further suggests that Google Street View may provide opportunities for privacy infringement and harassment through public dissemination of the photographs. Google Street View does, however, blur or remove photographs of individuals and private property from image frames if the individuals request further blurring and/or removal of the images. This request can be submitted for review through the “report a problem” button that is located on the bottom left hand side of every image window on Google Street View, however Google has made attempts to report a problem difficult by disabling the "Why are you reporting the street view" icon.
Search engines 
Search engines have the ability to track a user’s searches. Personal information can be revealed through searches by the user's computer, account, or IP address being linked to the search terms used. Search engines have claimed a necessity to retain such information in order to provide better services, protect against security pressure, and protect against fraud. A search engine takes all of its users and assigns each one a specific ID number. Those in control of the database often keep records of where on the Internet each member has traveled to. AOL’s system is one example. AOL has a database 21 million members deep, each with their own specific ID number. The way that AOLSearch is set up, however, allows for AOL to keep records of all the websites visited by any given member. Even though the true identity of the user isn’t known, a full profile of a member can be made just by using the information stored by AOLSearch. By keeping records of what people query through AOLSearch, the company is able to learn a great deal about them without knowing their names.
Search engines also are able to retain user information, such as location and time spent using the search engine, for up to ninety days. Most search engine operators use the data to get a sense of which needs must be met in certain areas of their field. People working in the legal field are also allowed to use information collected from these search engine websites. The Google search engine is given as an example of a search engine that retains the information entered for a period of three fourths of year before it becomes obsolete for public usage. Yahoo! follows in the footsteps of Google in the sense that it also deletes user information after a period of ninety days. Other search engines such as Ask! search engine has promoted a tool of "AskEraser" which essentially takes away personal information when requested. Some changes made to internet search engines included that of Google's search engine. Beginning in 2009, Google began to run a new system where the Google search became personalized. The item that is searched and the results that are shown remembers previous information that pertains to the individual. Google search engine not only seeks what is searched, but also strives to allow the user to feel like the search engine recognizes their interests. This is achieved by using online advertising. A system that Google uses to filter advertisements and search results that might interest the user is by having a ranking system that tests relevancy that include observation of the behavior users exude while searching on Google. Another function of search engines is the predictability of location. Search engines are able to predict where one's location is currently by locating IP Addresses and geographical locations.
Some solutions to being able to protect user privacy on the Internet can include programs such as "Rapleaf" which is a website that has a search engine that allows users to make all of one's search information and personal information private. Other websites that also give this option to their users are Facebook and Amazon. Other search engines such as DuckDuckGo don't store personal information. Scroogle anonymized Google searches from 2002–2012.
The advent of the Web 2.0 has caused social profiling and is a growing concern for Internet privacy. Web 2.0 is the system that facilitates participatory information sharing and collaboration on the Internet, in social networking media websites like Facebook, Instagram, and MySpace. These social networking sites have seen a boom in their popularity starting from the late 2000s. Through these websites many people are giving their personal information out on the internet.
These social networks keep track of all interactions used on their sites and save them for later use. Issues include cyberstalking, location disclosure, social profiling, 3rd party personal information disclosure, and government information collection without the need for a search warrant.
Internet service providers 
Internet users obtain Internet access through an Internet service provider (ISP). All data transmitted to and from users must pass through the ISP. Thus, an ISP has the potential to observe users' activities on the Internet.
However, ISPs are usually prevented from participating in such activities due to legal, ethical, business, or technical reasons.
Despite these legal and ethical restrictions, some ISPs, such as British Telecom (BT), are planning to use deep packet inspection technology provided by companies such as Phorm in order to examine the contents of the pages that people visit. By doing so, they can build up a profile of a person's web surfing habits, which can then be sold on to advertisers in order to provide targeted advertising. BT's attempt at doing this will be marketed under the name 'Webwise'.
Normally ISPs do collect at least some information about the consumers using their services. From a privacy standpoint, ISPs would ideally collect only as much information as they require in order to provide Internet connectivity (IP address, billing information if applicable, etc.).
Which information an ISP collects, what it does with that information, and whether it informs its consumers, pose significant privacy issues. Beyond the usage of collected information typical of third parties, ISPs sometimes state that they will make their information available to government authorities upon request. In the US and other countries, such a request does not necessarily require a warrant.
An ISP cannot know the contents of properly-encrypted data passing between its consumers and the Internet. For encrypting web traffic, https has become the most popular and best-supported standard. Even if users encrypt the data, the ISP still knows the IP addresses of the sender and of the recipient. (However, see the IP addresses section for workarounds.)
An Anonymizer such as I2P – The Anonymous Network or Tor can be used for accessing web services without them knowing one's IP address and without one's ISP knowing what the services are that one accesses.
While signing up for internet services, each computer contains a unique IP, Internet Protocol address. This particular address will not give away private or personal information, however, a weak link could potentially reveal information from one's ISP.
General concerns regarding Internet user privacy have become enough of a concern for a UN agency to issue a report on the dangers of identity fraud. In 2007, the Council of Europe held its first annual Data Protection Day on January 28, which has since evolved into the annual Data Privacy Day.
T-Mobile USA doesn't store any information on web browsing. Verizon Wireless keeps what websites a subscriber visits for up to a year. Virgin Mobile keeps text messages for three months. Verizon keeps text messages for three to five days. None of the other carriers keep texts of messages at all, but they keep a record of who texted who for over a year. AT&T Mobility keeps for five to seven years a record of who text messages who and the date and time, but not the content of the messages. Virgin Mobile keeps that data for two to three months.
HTML5 is the latest version of Hypertext Markup Language specification. HTML defines how user agents, such as web browsers, are to present websites based upon their underlying code. This new web standard changes the way that users are affected by the internet and their privacy on the internet. HTML5 expands the number of methods given to a website to store information locally on a client as well as the amount of data that can be stored. As such, privacy risks are increased. For instance, merely erasing cookies may not be enough to remove potential tracking methods since data could be mirrored in web storage, another means of keeping information in a user's web browser. There are so many sources of data storage that it is challenging for web browsers to present sensible privacy settings. As the power of web standards increases, so do potential misuses.
HTML5 also expands access to user media, potentially granting access to a computer's microphone or webcam, a capability previously only possible through the use of plug-ins like Flash. It is also possible to find a user's geographical location using the geolocation API. With this expanded access comes increased potential for abuse as well as more vectors for attackers. If a malicious site was able to gain access to a user's media, it could potentially use recordings to uncover sensitive information thought to be unexposed. However, the World Wide Web Consortium, responsible for many web standards, feels that the increased capabilities of the web platform outweigh potential privacy concerns. They state that by documenting new capabilities in an open standardization process, rather than through closed source plug-ins made by companies, it is easier to spot flaws in specifications and cultivate expert advice.
Big Data 
Big Data is generally defined as the rapid accumulation and compiling of massive amounts of information that is being exchanged over digital communication systems. The data is large (often exceeding exabytes) and cannot be handled by conventional computer processors, and are instead stored on large server-system databases. This information is assessed by analytic scientists using software programs; which paraphrase this information into multi-layered user trends and demographics. This information is collected from all around the Internet, such as by popular services like Facebook, Google, Apple, Spotify or GPS systems. Big Data provides companies with the ability to:
- Inspect product availability and optimize prices for maximum profit while clearing inventory.
- Swiftly reconfigure risk portfolios in minutes and understand future opportunities to mitigate risk.
- Mine customer data for insight, and create advertising strategies for customer acquisition and retention.
- Identify customers who matter the most.
- Create retail coupons based on a proportional scale to how much the customer has spent, to ensure a higher redemption rate.
- Send tailored recommendations to mobile devices at just the right time, while customers are in the right location to take advantage of offers.
- Analyze data from social media to detect new market trends and changes in demand.
- Use clickstream analysis and data mining to detect fraudulent behavior.
- Determine root causes of failures, issues and defects by investigating user sessions, network logs and machine sensors.
Other potential Internet privacy risks 
- Malware is a term short for "malicious software" and is used to describe software to cause damage to a single computer, server, or computer network whether that is through the use of a virus, trojan horse, spyware, etc.
- Spyware is a piece of software that obtains information from a user's computer without that user's consent.
- A web bug is an object embedded into a web page or email and is usually invisible to the user of the website or reader of the email. It allows checking to see if a person has looked at a particular website or read a specific email message.
- Phishing is a criminally fraudulent process of trying to obtain sensitive information such as user names, passwords, credit card or bank information. Phishing is an internet crime in which someone masquerades as a trustworthy entity in some form of electronic communication.
- Pharming is a hacker's attempt to redirect traffic from a legitimate website to a completely different internet address. Pharming can be conducted by changing the hosts file on a victim’s computer or by exploiting a vulnerability on the DNS server.
- Social engineering
- Malicious proxy server (or other "anonymity" services)
Public views 
While internet privacy is widely acknowledged as the top consideration in any online interaction, as evinced by the public outcry over SOPA/CISPA, public understanding of online privacy policies is actually being negatively affected by the current trends regarding online privacy statements. Consumers have a tendency to skim internet privacy policies for information regarding the distribution of personal information only, and the more legalistic the policies appear, the less likely consumers are to even read the information. Coupling this with the increasingly exhaustive license agreements companies require consumers to agree to before using their product, consumers are reading less about their rights.
Furthermore, if the consumer has already done business with a company, or is previously familiar with a product, they have a tendency to not read the privacy policies that the company has posted. As internet companies become more established, their policies may change, but their clients will be less likely to inform themselves of the change. This tendency is interesting because as consumers become more acquainted with the internet they are also more likely to be interested in online privacy. Finally, consumers have been found to avoid reading the privacy policies if the policies are not in a simple format, and even perceive these policies to be irrelevant. The less readily available terms and conditions are, the less likely the public is to inform themselves of their rights regarding the service they are using.
Concerns of Internet privacy and real life implications 
While dealing with the issue of internet privacy, one must first be concerned with not only the technological implications such as damaged property, corrupted files, and the like, but also with the potential for implications on their real lives. One such implication, which is rather commonly viewed as being one of the most daunting fears risks of the Internet, is the potential for identity theft. Although it is a typical belief that larger companies and enterprises are the usual focus of identity thefts, rather than individuals, recent reports seem to show a trend opposing this belief. Specifically, it was found in a 2007 “Internet Security Threat Report” that roughly ninety-three percent of “gateway” attacks were targeted at unprepared home users. It should be noted that the term “gateway” attack was used to refer to attack which aimed not at stealing data immediately, but rather at gaining access for future attacks.
But how, one might ask, is this still thriving given the increasing emphasis on internet security? The simple, but unfortunate solution, according to Symantec’s “Internet Security Threat Report”, is that of the expanding “underground economy”. With more than fifty percent of the supporting servers located in the United States, this “underground economy” has become a haven for internet thieves, who use the system in order to sell stolen information. These pieces of information can range from generic things such as a user account or email to something as personal as a bank account number and PIN (personal identification numbers).
While the processes these internet thieves use are abundant and unique, one popular trap unsuspecting people fall into is that of online purchasing. This is not to allude to the idea that every purchase one makes online will leave them susceptible to identity theft, but rather that it increases the chances. In fact, in a 2001 article titled “Consumer Watch”, the popular online site PC World went as far as calling secure e-shopping a myth. Though unlike the “gateway” attacks mentioned above, these incidents of information being stolen through online purchases generally are more prevalent in medium to large sized e-commerce sites, rather than smaller individualized sites. This is assumed to be a result of the larger consumer population and purchases, which allow for more potential leeway with information.
Ultimately, however, the potential for a violation of one's privacy is typically out of their hands after purchasing from an online “e-tailer” or store. One of the most common forms in which hackers receive private information from online “e-tailers” actually comes from an attack placed upon the site’s servers responsible for maintaining information about previous transactions. For as experts explain, these “e-trailers” are not doing nearly enough to maintain or improve their security measures. Even those sites that clearly present a privacy or security policy can be subject to hackers’ havoc as most policies only rely upon encryption technology which only apply to the actual transfer of a customer’s data. However, with this being said, most “e-tailers” have been making improvements, going as far as covering some of the credit card fees if the information’s abuse can be tracked back to the site’s servers.
As one of the largest growing concerns American adults have of current internet privacy policies, identity and credit theft remain a constant figure in the debate surrounding privacy online. However, it is important to recall that these issues are not the only prevalent concerns our society has. Based on a Pew Research Center study conducted in 2001, it appears that child pornography, hackers acquiring access to business and government networks, and “prank” computer viruses also demand constant attention in regards to privacy concerns. Though some may call it a modern-day version of McCarthyism, another prevalent issue also remains members of our own society sending disconcerting emails to one another. It is for this reason in 2001 that for one of the first times ever the public demonstrated an approval of government intervention in their private lives.
With the overall public anxiety regarding the constantly expanding trend of online crimes, in 2001 roughly fifty-four percent of Americans polled showed a general approval for the FBI monitoring those emails deemed suspicious. Thus, it was born the idea for the FBI program: “Carnivore”, which was going to be used as a searching method, allowing the FBI to hopefully home in on potential criminals. Unlike the overall approval of the FBI’s intervention, “Carnivore” was not met with as much of a majority’s approval. Rather, the public seemed to be divided with forty-five percent siding in its favor, forty-five percent opposed to the idea for its ability to potentially interfere with ordinary citizen’s messages, and ten percent claiming indifference. While this may seem slightly tangent to the topic of internet privacy, it is important to consider that at the time of this poll, the general population’s approval on government actions was declining, reaching thirty-one percent versus the forty-one percent it held a decade prior. This figure in collaboration with the majority’s approval of FBI intervention demonstrates an emerging emphasis on the issue of internet privacy in society and more importantly the potential implications it may hold on citizens’ lives.
Laws and regulations 
Global privacy policies 
Data protection regulation 
Currently, as of March 2012, the need for a set of unified privacy policies has been met by the European Union with proposed legislation. The Data Protection Regulation is a proposed set of consistent regulations across the European Union that will protect Internet users from clandestine tracking and unauthorized personal data usage. This regulation will further protect users' privacy rights in two key ways: clearly defining the term “personal data” and increasing punishments for those who violate users' online privacy. In Article 4(2) of the proposed legislation, the definition of personal data is expanded significantly to include any information online that could be traced to an individual. In Articles 77 and 79 of the proposed legislation, appropriate punishments are outlined for many possible violations of users' privacy rights by controllers and effective enforcement of data protection is guaranteed. The Data Protection Regulation will also hold companies accountable for violations of the regulation by implementing a unified legislation outlining specific repercussions for various types of violations based on severity. The CDT, the Center for Democracy & Technology, has carefully evaluated this proposed legislation in detail and officially issued an analysis on March 28, 2012. The Center for Democracy & Technology is a nonprofit organization that advocates for Internet freedom and online privacy through government public policy. Analyses such as this interpret the governmental propositions for Internet users and promote democracy by allowing all the opportunity to agree or disagree with the proposition prior to its ruling. This analysis is posted publicly on the Internet, in compliance with the mission of CDT, and addresses each section of the Data Protection Regulation and the potential pitfalls of each article. The two major issues the CDT addresses in this analysis of the Data Protection Regulation are the inflexible rules against profiling users based on their Internet usage and the parental consent policy in regards to controlling the online information of children. The European Union seems to be following the lead of the Obama administration’s recently implemented privacy bill and global Internet privacy policies are on the horizon.
Internet privacy in China 
One of the most popular topics of discussion in regards to Internet privacy is China. The main concern with privacy of Internet users in China is the lack thereof. China has a well known policy of censorship when it comes to the spread of information through public media channels. Censorship has been prominent in Mainland China since the communist party gained power in China over 60 years ago. With the development of the Internet, however, privacy became more of a problem for the government. The Chinese Government has been accused of actively limiting and editing the information that flows into the country via various media. The Internet poses a particular set of issues for this type of censorship, especially when search engines are involved. Yahoo! for example, encountered a problem after entering China in the mid-2000s. A Chinese journalist, who was also a Yahoo! user, sent private emails using the Yahoo! server regarding the Chinese government. The Chinese staff of Yahoo! intercepted these emails and sent the journalist’s reportedly bad impression of the country to the Chinese government, which in turn sentenced the journalist to ten years in prison. These types of occurrences have been reported numerous times and have been criticised by foreign entities such as the creators of the Tor anonymity network, which was designed to circumvent network surveillance in multiple countries. User privacy in China is not as cut-and-dry as it is in other parts of the world. China, reportedly[according to whom?], has a much more invasive policy when Internet activity involves the Chinese government. For this reason, search engines are under constant pressure to conform to Chinese rules and regulations on censorship while still attempting to keep their integrity. Therefore, most search engines operate differently in China than in the other countries, such as the US or Britain, if they operate in China at all. There are two types of intrusions that occur in China regarding the internet: the alleged intrusion of the company providing users with Internet service, and the alleged intrusion of the Chinese government. The intrusion allegations made against companies providing users with Internet service are based upon reports that companies, such as Yahoo! in the previous example, are using their access to the internet users' private information to track and monitor users' Internet activity. The claims made against the Chinese government lies in the fact that the government is forcing Internet-based companies to track users private online data without the user knowing that they are being monitored. Both alleged intrusions are relatively harsh and possibly force foreign Internet service providers to decide if they value the Chinese market over internet privacy.
Legal threats 
Used by government agencies are array of technologies designed to track and gather Internet users' information are the topic of much debate between privacy advocates, civil liberties advocate and those who believe such measures are necessary for law enforcement to keep pace with rapidly changing communications technology.
- Following a decision by the European Union’s council of ministers in Brussels, in January, 2009, the UK's Home Office adopted a plan to allow police to access the contents of individuals' computers without a warrant. The process, called "remote searching", allows one party, at a remote location, to examine another's hard drive and Internet traffic, including email, browsing history and websites visited. Police across the EU are now permitted to request that the British police conduct a remote search on their behalf. The search can be granted, and the material gleaned turned over and used as evidence, on the basis of a senior officer believing it necessary to prevent a serious crime. Opposition MPs and civil liberties advocates are concerned about this move toward widening surveillance and its possible impact on personal privacy. Says Shami Chakrabarti, director of the human rights group Liberty, “The public will want this to be controlled by new legislation and judicial authorisation. Without those safeguards it’s a devastating blow to any notion of personal privacy.”
- The FBI's Magic Lantern software program was the topic of much debate when it was publicized in November, 2001. Magic Lantern is a Trojan Horse program that logs users' keystrokes, rendering encryption useless to those infected.
See also 
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Further reading 
- Lohr, Steve, "How Privacy Can Vanish Online, a Bit at a Time", The New York Times, Wednesday, March 17, 2010
- Gazaleh, Mark Online trust and perceived utility for consumers of web privacy statements – Overview WBS, June 2008
- Federal Trade Commission, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers, December 2010
- Topolsky, J. (2012, February 16). "Tempted by cool apps, users should see Apple’s privacy issues as a wake-up call". Washington Post, p. A15.
- Electronic Frontier Foundation - an organization devoted to privacy and intellectual freedom advocacy
- Expectation of privacy for company email not deemed objectively reasonable – Bourke v. Nissan
- Internet Privacy: The Views of the FTC, the FCC, and NTIA: Joint Hearing before the Subcommittee on Commerce, Manufacturing, and Trade and the Subcommittee on Communications and Technology of the Committee on Energy and Commerce, House of Representatives, One Hundred Twelfth Congress, First Session, July 14, 2011