Participant observation is one type of data collection method typically done in the qualitative research paradigm. It is a widely used methodology in many disciplines, particularly cultural anthropology, less so in sociology, communication studies, human geography and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals (such as a religious, occupational, sub cultural group, or a particular community) and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time. The method originated in the field research of social anthropologists, especially Bronisław Malinowski in Britain, the students of Franz Boas in the United States, and in the later urban research of the Chicago School of sociology.
History and development
Participant observation was used extensively by Frank Hamilton Cushing in his study of the Zuni Indians in the later part of the nineteenth century, followed by the studies of non-Western societies by people such as Bronisław Malinowski, E.E. Evans-Pritchard, and Margaret Mead in the first half of the twentieth century. It emerged as the principal approach to ethnographic research by anthropologists and relied on the cultivation of personal relationships with local informants as a way of learning about a culture, involving both observing and participating in the social life of a group. By living with the cultures they studied, researchers were able to formulate first hand accounts of their lives and gain novel insights. This same method of study has also been applied to groups within Western society, and is especially successful in the study of sub-cultures or groups sharing a strong sense of identity, where only by taking part may the observer truly get access to the lives of those being studied. The postmortem publication of Grenville Goodwin's decade of work as a participant-observer with the Western Apache, The Social Organization of the Western Apache, established Grenville Goodwin as a prominent figure in the field of ethnology.
Since the 1980s, some anthropologists and other social scientists have questioned the degree to which participant observation can give veridical insight into the minds of other people. At the same time, a more formalized qualitative research program known as grounded theory, initiated by Glaser and Strauss, began gaining currency within American sociology and related fields such as public health. In response to these challenges, some ethnographers have refined their methods, either making them more amenable to formal hypothesis-testing and replicability, or framing their interpretations within a more carefully considered epistemology.
The development of participant-observation as a research tool has therefore not been a haphazard process, but instead has practiced a great deal of self-criticism and review. It has as a result become specialized. Visual anthropology can be viewed as a subset of methods of participant-observation, as the central questions in that field have to do with how to take a camera into the field, while dealing with such issues as the observer effect. Issues with entry into the field have evolved into a separate subfield. Clifford Geertz's famous essay on how to approach the multi-faceted arena of human action from an observational point of view, in Interpretation of Cultures uses the simple example of a human wink, perceived in a cultural context far from home.
Method and practice
Such research involves a range of well-defined, though variable methods: informal interviews, direct observation, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off or online, and life-histories. Although the method is generally characterized as qualitative research, it can (and often does) include quantitative dimensions. Traditional participant observation is usually undertaken over an extended period of time, ranging from several months to many years, and even generations. An extended research time period means that the researcher is able to obtain more detailed and accurate information about the individuals, community, and/or population under study. Observable details (like daily time allotment) and more hidden details (like taboo behavior) are more easily observed and interpreted over a longer period of time. A strength of observation and interaction over extended periods of time is that researchers can discover discrepancies between what participants say—and often believe—should happen (the formal system) and what actually does happen, or between different aspects of the formal system; in contrast, a one-time survey of people's answers to a set of questions might be quite consistent, but is less likely to show conflicts between different aspects of the social system or between conscious representations and behavior.
In participant observation,a researcher's discipline based interests and commitments shape which events he or she considers are important and relevant to the research inquiry. According to Howell (1972), the four stages that most participant observation research studies are establishing rapport or getting to know the people, immersing oneself in the field, recording data and observations, and consolidating the information gathered.
|Howell's (1972) Participant Observation Phases||Description|
|Establishing Rapport||Get to know the members, visit the scene before study. Howell  states that it is important to become friends, or at least be accepted in the community, in order to obtain quality data.|
|In the Field||Do as the locals do: It is important for the researcher to connect or show a connection with the population in order to be accepted as a member of the community. DeWalt & DeWalt (2011)  call this form of rapport establishment as “talking the talk” and “walking the walk”. Also mentioned by Howell, DeWalt & DeWalt state that the researcher must strive to fit in with the population of study through moderation of language and participation. This sets the stage for how well the researcher blends in with the field and the quality of observable events he or she experiences.|
|Recording Observations and Data||
|Analyzing Data||Thematic Analysis:organizing data according to recurrent themes found in interviews or other types of qualitative data collection and narrative analysis:categorizing information gathered through interviews, finding common themes, and constructing a coherent story from data.|
Types of participant observation
Participant observation is not simply showing up at a site and writing things down. On the contrary, participant observation is a complex method that has many components. One of the first things that a researcher or individual must do after deciding to conduct participant observations to gather data is decide what kind of participant observer he or she will be.Spradley  provides five different types of participant observations summarised below.
|Type of Participant Observation||Level of Involvement||Limitations|
|Non-Participatory||No contact with population or field of study||unable to build rapport or ask questions as new information comes up.|
|Passive Participation||Researcher is only in the bystander role||limits ability to establish rapport and immersing oneself in the field.|
|Moderate Participation||Researcher maintains a balance between "insider" and "outsider" roles||this allows a good combination of involvement and necessary detachment to remain objective.|
|Active Participation||Researcher becomes a member of the group by fully embracing skills and customs for the sake of complete comprehension||This method permits the researcher to become more involved in the population. There is a risk of "going native" as the researcher strives for an in-depth understanding of the population studied.|
|Complete Participation||Researcher is completely integrated in population of study beforehand (i.e. he or she is already a member of particular population studied).||There is the risk of losing all levels of objectivity, thus risking what is analyzed and presented to the public.|
Limitations To Any Participant Observation
- The recorded observations about a group of people or event is never going to be the full description.
- As mentioned before this is due to the selective nature of any type of recordable data process: it is inevitably influenced by researchers' personal beliefs of what is relevant and important.
- This is also plays out in the analysis of collected data; the researcher's worldview invariably influences how he or she interprets and evaluates the data.
Impact of researcher involvement
Participant observation can only do so much for the researcher because the sole presence of the researcher in the field will influence the participants' behavior (see:observer-expectancy effect). Researchers engaging in this type of qualitative research method must be aware that participants may act differently or put up a facade that is in accordance to what they believe the researcher is studying. This is why it is important to employ rigor in any qualitative research study. A useful method of rigor to employ is member-checking or triangulation.
While gathering data through participant observation, investigator triangulation would be a way to ensure that one researcher is not letting his or her biases or personal preferences in the way of observing and recording meaningful experiences. As the name suggests, investigator triangulation involves multiple research team members gathering data about the same event, but this method ensures a variety of recorded observations due to the varying theoretical perspectives of each research team member. In other words, triangulation, be it data, investigator, theory or methodological triangulation, is a form of cross-checking information.
Member checking is when the researcher asks for participant feedback on his or her recorded observations to ensure that the researcher is accurately depicting the participants' experiences and the accuracy of conclusions drawn from the data. This method can be used in participant observation studies or when conducting interviews. Member-checking and triangulation are good methods to use when conducting participant observations, or any other form of qualitative research, because they increase data and research conclusion credibility and transferability. In quantitative research, credibility is liken to internal validity, or the knowledge that our findings are representative of reality, and transferability is similar to external validity or the extent to which the findings can be generalized across different populations, methods, and settings.
A variant of participant observation is observing participation, described by Marek M. Kaminski, who explored prison subculture as a political prisoner in communist Poland in 1985. "Observing" or "observant" participation has also been used to describe fieldwork in sexual minority subcultures by anthropologists and sociologists who are themselves lesbian, gay, bisexual, or transgender, as well as amongst political activists and in protest events. The different phrasing is meant to highlight the way in which their partial or full membership in the community/subculture that they are researching both allows a different sort of access to the community and also shapes their perceptions in ways different from a full outsider. This is similar to considerations by anthropologists such as Lila Abu-Lughod on "halfie anthropology", or fieldwork by bicultural anthropologists on a culture to which they partially belong.
As with any form of research dealing with human subjects, the researcher must ensure the ethical boundaries are never crossed by those conducting the subjects of study. The researcher must have clearly established boundaries before the onset of the study, and have guidelines in place should any issues cross the line of ethical behavior. One of the issues would be if the researcher is studying a population where illegal activities may occur or when working with minor children. In participant observation, the ethical concern that is most salient is that of informed consent and voluntary participation. There is the issue of deciding to obtain informed consent from every individual in the group of study, obtain the informed consent for participant observation from the person of leadership, or not inform anyone of one’s true purpose in fear of influencing the attitudes of members, thus skewing the observations recorded.
The decision is based on the nature of the study and the researcher’s own personal thoughts on the cost-benefit ratio of the situation. Participant observation also brings up the issue of voluntary participation in events the researcher observes and records. There may be instances when members do not want to be a part of the study and request that all data collected pertinent to them be removed. In this case, the researcher is obligated to relinquish data that may identify the members in any way. Above anything else, it is the researcher’s responsibility that the participants of the study do not suffer any ill effects directly or indirectly from the study, participants are informed of their rights as subjects of the study, and that the group was justly chosen for study (The Belmont Report).
The American Anthropological Association and The American Sociological Association both have comprehensive statements concerning the code of conduct for research.
- Creative participation
- Field research
- Interviewing in the qualitative paradigm
- Participatory Action Research
- Qualitative research
- Educational psychology
- Grounded theory
- Person-centered ethnography
- Clinical Ethnography
- Naturalistic observation
- Unobtrusive measures
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