Raaz 3D

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Raaz 3
Raaz 3d movie poster.jpg
Theatrical release poster
Directed by Vikram Bhatt
Produced by Mahesh Bhatt (Presenter)
Mukesh Bhatt
Written by Shagufta Rafique
Starring Emraan Hashmi
Bipasha Basu
Esha Gupta
Narrated by Emraan Hashmi
Music by original songs
Jeet Ganguly
Rashid Khan
Background Score
Raju Khan
Cinematography Pravin Bhatt
Production
company
Distributed by Fox Star Studios
Release dates
  • 7 September 2012 (2012-09-07)
[1]
Country India
Language Hindi
Budget INR250 million (US$4.1 million)[2]
Box office INR970 million (US$16 million)(worldwide)

Raaz 3 is a Bollywood horror thriller film directed by Vikram Bhatt, and produced by Mahesh Bhatt and Mukesh Bhatt.[3] The movie features Emraan Hashmi, Bipasha Basu and Esha Gupta as main characters. The film is the third installment in the Raaz series, being a sequel to Raaz: The Mystery Continues, which itself was a sequel to Raaz which starred Bipasha Basu and Dino Morea. Bipasha Basu who was a part of the first film of the Raaz series, has made a comeback to the series after opting out of the second film. It was one of the films in a series of quasi-sequels released under the Bhatt Banner including Raaz: The Mystery Continues, Murder 2, Jannat 2, Jism 2, 1920: Evil Returns, Murder 3 and Aashiqui 2, each of which had nothing to do with their respective prequels, but somehow fell into the same genre following a similar story.

The film released on 7 September 2012 with paid previews on 6 September 2012 to mixed reception while Basu's role was highly praised by critics. The film garnered overwhelming box office collections and was declared a "Super Hit" at the box office.[4] It emerged as a major commercial success in India and is the highest grossing film in the Raaz trilogy as well as the highest grossing horror film ever. The film is also the first 3D super hit of India and the second highest grossing film of Vishesh Films.It was also called a 3D Blockbuster in the Indian media. The film is also currently the highest grossing film of Emraan Hashmi and Esha Gupta, beating Murder 2 and Jannat 2, respectively.

Plot[edit]

The story revolves around Shanaya (Bipasha Basu), an actress at the height of her success. She gets offered the best roles and wins all the awards she is nominated for. In addition, she also has a passionate affair with a handsome director named Aditya (Emraan Hashmi). This all ends when a younger actress, Sanjana (Esha Gupta) makes her film debut. In place of Shanaya, Sanjana comes into spotlight and begins to snatch away her awards. Suddenly, Shanaya seems forgotten and everybody only wants to work with Sanjana. Soon enough, Shanaya sees her career fading away and her envy slowly becomes craziness. She begins to turn to black magic and makes it her goal in life to destroy Sanjana's career and make her the pain of loss.

She seeks help of her uncle sonu (Sunil Dhariwal), a tantrik who helps her to practice black magic and calls upon an evil entity, Tara Dutt (Manish Chowdhary). She asks him to make Sanjana's life a living hell. Tara agrees to help haunt and torture Sanjana until she becomes suicidal. He asks Shanaya to give her a black poison through a person she trusts. Shanaya seduces Aditya to do it for her and whenever he feels guilty, she makes him accept again. Aditya, whose sympathy for Sanjana has turned into love, leaves Shanaya and refuses to listen her any more. Now Shanaya must work on her own to defeat the power of love.

The film delivers the message of – "Some people forget everything and run behind mere fame that gets destroyed by time. They do not know that the only thing that remains is the love that we have not just for ourselves, but also for our co-beings. That when we strive, not for ourselves, but for others, that Raaz (secret) is referred to as Life."

Cast[edit]

Production[edit]

Casting[edit]

The original choice for the female lead of the film was Jacqueline Fernandez, but she had later dropped out due to not wanting to establish herself as a Bollywood sex symbol, as she was uncomfortable with a scene where cockroaches attack her and she had to be topless in front of 300 people. Fernandez was later replaced with Jannat 2 debutant, Esha Gupta. Bipasha Basu(main female lead and antagonist) will be essaying the role of an actress who is a "prisoner of fame". Actor Dino Morea and actress Kangna Ranaut, who were a part of Raaz and Raaz - The Mystery Continues respectively are not a part of the film.Emraan Hashmi will be playing the male lead.

Filming[edit]

The film began shooting on 29 January 2012, director Vikram Bhatt explained how confident he is that the film should be completed sometime in Summer 2012 and that Raaz 3 is amongst his most important films.

Promotion[edit]

Trailer launch[edit]

The Raaz 3 trailer was originally scheduled to be attached with the prints of Rohit Shetty's Bol Bachchan on 6 July 2012. However, it was delayed multiple times due to censoring. The theatrical trailer was officially launched on 30 July 2012 for the media, as confirmed by actress Bipasha Basu. Despite being widely speculated that it would be released to the public also, this was proven false. Later, the theatrical trailer was unvielled for the public as it was released online a day later on 31 July 2012. The theatrical trailer will also be in theatres on 3 August 2012 with Pooja Bhatt's Jism 2, as they are both under the Vishesh Films banner.

Marketing[edit]

Raaz 3 was promoted on the Sony TV show C.I.D. Bipasha Basu and Esha Gupta promoted the film by making an appearance on a special episode of CID, which aired on 2 September 2012.[5]

Although, the film was originally planned to release on 31 August 2012 alongside Barfi! and Joker, it was later delayed to avoid clashing with any other big film. Raaz 3 was banned for release in UAE, although is being kept under review for the adult content included in the film.[6][7]

Ratings[edit]

Raaz 3 received an A certificate from the Indian Censor Board.

It was R-rated by the MPAA for some violent content.

It received a 15 certificate from BBFC for strong horror and gory images.

It got MA 15+ classification from the OFLC for strong horror violence.

Soundtrack[edit]

Raaz 3D
Soundtrack album by Jeet Ganguly
Rashid Khan
Released 4 August 2012
Recorded 2011–2012
Genre Feature film soundtrack, Indian conventional music, soft rock, sufi music, Gujarati folk, punjabi folk, qawwali
Language Hindi
Producer Jeet Ganguly, Rashid Khan

Films music is composed by Jeet Gangulli & Rashid Khan and lyrics are penned by Rashid Khan, Sanjay Masomm, Kumaar.

Tracklist[edit]

The soundtrack of Raaz 3 was composed by Jeet Ganguly & Rashid Khan. The soundtrack were failed miserably due to average compositions.

Track No Song Singer Music Composer
1 Deewana Kar Raha Hai Javed Ali Rashid Khan
2 Zindagi Se Shafqat Amanat Ali Khan Jeet Ganguly
3 Rafta Rafta KK Jeet Ganguly
4 Oh My Love Sonu Nigam & Shreya Ghoshal Jeet Ganguly
5 Kya Raaz Hai Zubeen Garg & Shreya Ghoshal Jeet Ganguly
6 Khayalon Mein Shreya Ghoshal Jeet Ganguly

Release[edit]

Raaz 3D released in India and overseas on 7 September 2012. Raaz 3D is India's second-ever 3D horror movie. The movie releaseed in stereoscopic 3D, Imax 3D and 3D worldwide. There are more 3D prints of the movie than its 2D version. Raaz 3D is the biggest release for an Emraan Hashmi film as it released on over 2000 screens in India, including in its 3D format.[4] This movie is Emraan Hashmi's first ever 3D movie. The movie received an Adult Certificate from the Censor Board of India without any cuts.[citation needed]

Critical reception[edit]

The movie received mixed reviews from critics. Critics pointed out that the only saving grace of the movie was Bipasha. Taran Adarsh gave it 3.5/5 stars, commenting "If you are an enthusiast of supernatural thrillers/horror movies, RAAZ 3 should be on your list of 'things to do and watch' this weekend. Go, get ready to be spooked!" Bollywood3 awarded it 3.25/5 stars and wrote," On the whole, Raaz 3 is one movie which has everything going its way. Gritty screenplay, awesome songs and mature performances are sure shot plus points. On the other hand it would be interesting to see how family audience, who love watching popcorn entertainment respond to this film. To those who love edge of the seat horror thrillers, Raaz 3 is one film which is highly recommended. Go buy yourself a ticket and experience the thrill in 3D."[8] Madhureeta Mukherjee of The Times Of India gave it 3/5 stars while writing, "For all those who want to move over from the Ramsay Bros... go watch 'Raaz 3' in 3D, at your own risk. But don't take it to your grave." Ananya Bhattacharya of Zee News gave it 3/5 stars and stated that"Watch 'Raaz 3' for Bipasha and its 3D factor."Independent Bollywood gave 3 out of 5 stars and quoted "Some real original scares and chills this time with memorable performances."[9] IBNLive also gave it 3/5 stars calling it a good horror film.

Subhash K. Jha of IANS gave 2 out of 5 stars saying, "It's Bipasha who holds together the feverish proceedings. She delivers a full-bodied gutsy performance."[10] Udita Jhunjhunwala of businessofcinema.com said, "Bhatt gets the rhythm of the suspense-building wrong, going all too rapidly from grotesque decapitation to a kiss and song scene. It does not help that the acting is also at different levels. Most of the burden to convince rests on Basu's fit shoulders – and she does. You do believe that she is menacing and wicked." [11]

Box office[edit]

India[edit]

Raaz 3 took a good opening of around 50% at multiplexes and 65–70% in single screens on average.[12] The opening at single screens later picked up to an excellent occupancy of 70%–100% over the noon and matinees shows.[13] Raaz 3 went onto collecting approx. INR105.0 million (US$1.7 million) on its opening day,[14] thus becoming the sixteenth film ever to cross the INR100 million (US$1.6 million) mark on the opening day itself.[15] The film then went onto collecting approx. INR112.5 million (US$1.8 million) on its second day.[16] The film then collected approx. INR140 million (US$2.3 million) on its third day, taking its opening weekend total to INR357.5 million (US$5.8 million),[17] thus making it the sixth biggest weekend grosser of 2012 for a Bollywood release.[18] Raaz 3 had a huge first week where it had collected INR516.9 million (US$8.4 million).[19] Raaz 3 collected INR182.5 million (US$3.0 million) nett in its second weekend taking its ten-day collection to INR600 million (US$9.7 million) nett.[20] It had collected INR134.8 million (US$2.2 million) in its second week and INR20.4 million (US$330,000) in its third week to make a total of INR672.1 million (US$11 million) domestically.[21][22] The film ultimately grossed INR674.1 million (US$11 million) domestically[23] and INR970 million (US$16 million) worldwide.[citation needed] Box Office India declared the film as a Super Hit.[24]

Overseas[edit]

Raaz 3 did not do as well overseas, as it approximately collected around US$1 million (INR55 million) plus in ten days. The film was not released in the UAE, which has been noted to have hit it hard, as it could have been the film's best International market and added another $250,000 plus in revenue. Raaz 3 was declared average by box office India.[25][26] Hossing However,it became the highest grossing Emraan Hashmi film in the overseas.

Sequel[edit]

A fourth film in the series, titled Raaz: The Hidden Secret, is currently in pre-production. The film is supposed to be an official remake of the American film The Omen.[27]

References[edit]

  1. ^ Roshmila Bhattacharya (21 July 2012). "7 Bollywood sequels to come back in 2012". Mumbai: Hindustan Times. Retrieved 26 July 2012. 
  2. ^ "raaz 3 budget 25 Cr « Concise Boxoffice". Concise Boxoffice. 14 September 2012. Retrieved 24 October 2012. 
  3. ^ Kavita Awaasthi (25 July 2012). "FIRST LOOK: Hot Bipasha Basu in Raaz 3". Mumbai: Hindustan Times. Retrieved 26 July 2012. 
  4. ^ a b Roshmila Bhattacharya (7 September 2012). "Raaz 3 Does Well on Paid Previews". Mumbai: BoxofficeIndia.com. Retrieved 7 September 2012. 
  5. ^ Koimoi.com Team. "Bipasha Basu And Esha Gupta Promote Raaz 3 Movie on the Sets of CID". Koimoi.com. Retrieved 24 October 2012. 
  6. ^ "Raaz 3 not banned but under review for adult content in UAE". Hindustan Times. 9 September 2012. Retrieved 24 October 2012. 
  7. ^ "Raaz 3 will not be released in United Arab Emirates". Movies.ndtv.com. 8 September 2012. Retrieved 24 October 2012. 
  8. ^ http://www.bollywood3.com/reviews/review-raaz-3-emraan-hashmi-bipasha.html
  9. ^ Faisal Saif. "Raaz 3 Movie Review : 3 out of 5 Stars". Independent Bollywood. 
  10. ^ Subhask K. Jha. "Raaz 3 Movie Review : 2 out of 5 Stars". Worldsnap. 
  11. ^ Jhunjhunwala, Udita (7 September 2012). "REVIEW: Raaz 3 (3D) – Waste Of 3D Technology". businessofcinema.com. Retrieved 10 September 2012. 
  12. ^ "Raaz 3 Has Good Opening". boxofficeindia. Retrieved 7 September 2012. 
  13. ^ "Boxofficeindia.com". Boxofficeindia.com. 7 September 2012. Retrieved 24 October 2012. 
  14. ^ "Boxofficeindia.com". Boxofficeindia.com. 8 September 2012. Retrieved 24 October 2012. 
  15. ^ "Boxofficeindia.com". Boxofficeindia.com. 8 September 2012. Retrieved 24 October 2012. 
  16. ^ "Boxofficeindia.com". Boxofficeindia.com. 9 September 2012. Retrieved 24 October 2012. 
  17. ^ "Boxofficeindia.com". Boxofficeindia.com. Retrieved 24 October 2012. 
  18. ^ "Boxofficeindia.com". Boxofficeindia.com. Retrieved 24 October 2012. 
  19. ^ "Raaz 3 Week One Territorial Breakdown". Retrieved 17 September 2012. 
  20. ^ "Raaz 3 Second Weekend Business". boxofficeindia. Retrieved 17 September 2012. 
  21. ^ "Raaz 3 Week Two Territorial Breakdown". Boxofficeindia. Retrieved 24 September 2012. 
  22. ^ "Raaz 3 Week Three Territorial Breakdown". boxofficeindia. Retrieved 1 October 2011. 
  23. ^ "Raja Natwarlal Second Week Business". boxofficeindia. Retrieved 11 September 2014. 
  24. ^ "Raaz 3". boxofficeindia. Retrieved 11 September 2014. 
  25. ^ "Boxofficeindia.com". Boxofficeindia.com. 19 September 2012. Retrieved 24 October 2012. 
  26. ^ "Raaz 3 Is Poor Overseas". boxofficeindia.com. 12 September 2012. 
  27. ^ "Raaz 4 to be inspired by The Omen". Bollywood Hungama. 23 November 2013. Retrieved 23 November 2013. 

External links[edit]