Shabla has an extensive white sand beach and was a popular destination for Eastern Bloc tourism until the fall of Communism. The beach itself is located some 5 km from the town (shuttle service in summer) via a road constructed under the EU Phare programme 
On the main town beach there is a large car park and many old bungalows next to a large restaurant that serves today's tourists in the summer months.
Another route leads you to the coastal road and past Shabla's lighthouse which is the tallest, oldest and easternmost one on the Bulgarian coast. Set among the ruins of the 4th-century fortress, it was built in its modern appearance during the Crimean War and opened on 15 July 1856, though it is in fact a reconstructed older lighthouse built between 1756 and 1786. Its tower is 28.23 m-tall.
The next village along this route and moving South is Tyulenovo and the start of the rocky coast and high cliffs that stretch through Kamen Bryag to the small bay of Kavarna.
Shabla in antiquity was an ancient Thracian settlement founded 6th-5th century BC and known by the Greek name of Karon Limen (Carian Bay) that grew into a Black Sea port in Roman times. The town flourished in the early years of the Byzantine Empire, a fortress still being preserved from the period (4th century). During Ottoman rule it was known as Karamanly