Smokey Bones Barbeque and Grill
Smokey Bones Bar & Fire Grill is a chain of casual dining restaurants. An affiliate of Sun Capital Partners, Smokey Bones is headquartered in Orlando, Florida, United States. The first Smokey Bones restaurant opened in Orlando, Florida, in 1999 under its then owners, Darden Restaurants. Currently, Smokey Bones has 66 restaurants in 17 Eastern states.[1]
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[edit] Atmosphere
Smokey Bones creates a comfortable setting in both the bar and dining room. The bar area features flat-screen televisions pefect for catching the game.
[edit] New Ownership
On May 5, 2007, it was announced that Darden Restaurants was selling Smokey Bones.[2] The chain was sold to Barbeque Integrated, an affiliate of Sun Capital Partners in December 2007 for $80 million.
[edit] Rebrand & Redesign
Since purchasing Smokey Bones, Sun Capital Partners have been working on rebranding and redesigning the restaurant in an attempt to capture a new customer base, including an update to the name, new branding and restaurant design.[3]
In August 2008, Smokey Bones completed its first restaurant makeover at its Waterford Lakes location in Orlando, Florida.[4] The log cabin decor has been replaced with a more contemporary restaurant setting. Highlights include an extended bar area, HD-TVs throughout the restaurant and bar and updated employee uniforms. A new menu has also been implemented, emphasizing less on barbeque and more on grilled and smoked flavors.[5]
Since then, all locations have received some level of remodeling.
[edit] References
- ^ "Smokey Bones Locations". http://smokeybones.com/#/locations. Retrieved 2009-05-13.
- ^ "Darden Restaurants announces the closing of Smokey Bones". http://www.darden.com/rest_smokey_bones_close_release.asp. Retrieved 2007-05-05.
- ^ "Restaurant chain Smokey Bones' redesign captures a new customer base: diverse "social starters."". http://www.chainleader.com/article/CA6646808.html. Retrieved 2009-04-01.
- ^ "Smokey Bones shows off new look, feel". http://www.orlandosentinel.com/business/orl-restaurant0108sep01,0,4261108.story. Retrieved 2008-01-09.
- ^ restaurant0108sep01,0,4261108.story "Smokey Bones shows off new look, feel". http://www.orlandosentinel.com/business/orl restaurant0108sep01,0,4261108.story. Retrieved 2008-01-09.[dead link]
[edit] External links
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