Johnny Rockets

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Johnny Rockets
Type Private
Industry Hamburger restaurants
Founded June 6, 1986
Los Angeles, California, United States
Founder(s) Ronn Teitelbaum
Headquarters Aliso Viejo, California, United States
Number of locations 320 (2010)[1]
Area served Worldwide
Key people John Fuller, CEO
Products American Food Choices
Revenue $300 million (2010)[2]
Owner(s) Sun Capital Partners
Website johnnyrockets.com

Johnny Rockets is an American restaurant franchise whose concept is to create a classic American restaurant atmosphere. The theme is the diner-style restaurant that had become a common sight by the 1950s. Decor includes Coca-Cola advertising featuring nearly life-size cardboard illustrations of women in World War II armed services uniforms, individual jukebox stations, chrome accents and red vinyl seats. The staff at some locations are known to sing and dance every half-hour. Making a smiley face with ketchup on the paper plate when served French fries is a Johnny Rockets trademark.

The menu, presentation, counter seating and grilling area are based on an original restaurant from 1947 (still operating today), The Apple Pan in West Los Angeles. The restaurants feature a small two-sided menu, hamburgers wrapped in paper on cardboard plates, hamburgers grilled-to-order in full view of the counter-seated customers.[3][4][5]

History[edit]

Johnny Rockets was founded on June 6, 1986, by Ronn Teitelbaum of Los Angeles, California, and "crafted as a 'nongimmicky' recreation of the 1940s-vintage malt shops of his childhood." The first restaurant was established as a 20-stool counter operation on Melrose Avenue in Los Angeles.[4]

In 1999, Royal Caribbean International featured a Johnny Rockets location onboard its Voyager of the Seas, making it the first ever "mobile" Johnny Rockets restaurant. From that point forward, the cruise line has offered a Johnny Rockets location onboard many of its new cruise ships.[citation needed]

Johnny Rockets in Denver
Johnny Rockets at Six Flags Over Texas.

In February 2007, it was announced[6] that RedZone Capital, the private equity firm of Daniel Snyder, was set to acquire the chain. Snyder announced plans to expand the chain both within the United States and worldwide, including the launch of smaller outlets known as Johnny Rockets Express.

A sit-down restaurant owned by Six Flags (Red Zone is the largest shareholder), Trappers Adirondack Grill, was converted to a Johnny Rockets in June 2008.[7]

In April 2009, the new Yankee Stadium opened with Johnny Rockets stands throughout the site. These stands serve traditional Johnny Rockets hamburgers, french fries, shakes, and malts among other menu items. FedEx Field, home of Washington Redskins (the stadium and team are both owned by Snyder, whose company owned Johnny Rockets at the time), features Johnny Rockets concession areas.[8]

The world's largest Johnny Rockets franchise opened on June 6, 2012, at the corner of Abraham Lincoln Avenue and Bolivar Avenue in Santo Domingo, the capital city of Dominican Republic. The restaurant has more than 6,000 square feet (560 m2) and comfortable seating for more than 200 guests.[9]

RedZone Capital Management sold the company to Sun Capital Partners in 2013.[10]

Johnny Rockets opened its first branch in Pakistan on December 5, 2013, in Dolmen City Mall, Karachi. Plans to open up in Pakistan were announced back in June, 2013. [11] This is not only the first branch of Johnny Rockets in Pakistan but also its first branch in South Asia.[12] Johnny Rockets followed it up with the opening of its next branch in Lahore. This branch made its official opening on January 17, 2014, and then further extended with the opening of their third branch in Pakistan in the capital Islamabad at The Centaurus Mega Mall [13]

In the media[edit]

In 2009, the company and CEO John Fuller were featured in the hit TV show Undercover Boss on CBS in the USA and on Channel 4 in the United Kingdom.

Locations[edit]

See also[edit]

References[edit]

  1. ^ Volpe, Michael (July 19, 2010). "Johnny Rockets Offers Loans to Credit-Strapped Franchisees". Orange County Business Journal 33 (29): 4. 
  2. ^ Hamanaka, Kari (May 9, 2011). "Johnny Rockets: Americana Abroad Driving Growth". Orange County Business Journal 34 (19): 4. 
  3. ^ L.A. Time Machines
  4. ^ a b Spector, Amy; Martin, Richard (September 25, 2000). "Ronn Teitelbaum, Johnny Rockets founder, dies at 61". Nation's Restaurant News. 
  5. ^ "The Apple Pan hickory burger revisited (with clear eyes)". Chowhound.com. February 18, 2007.
  6. ^ Ross, Andrew (2007-02-09). "Footballs, Funhouses and Fries - New York Times". Nytimes.com. Retrieved 2011-11-25. 
  7. ^ "Trapper’s Adirondack Grille to be converted to new Johnny Rockets restaurant". Adirondack Chamber of Commerce. Retrieved June 17, 2012. 
  8. ^ "RedZone Capital to Acquire Johnny Rockets". Display and Design Ideas. February 13, 2007. 
  9. ^ World's Largest Johnny Rockets Opens in Santo Domingo
  10. ^ Luna, Nancy (June 18, 2013). "O.C.-based burger chain Johnny Rockets sold". The Orange County Register. Retrieved 18 June 2013. 
  11. ^ [1] "Johnny Rockets set to arrive in Karachi"
  12. ^ [2] "Johnny Rockets Becomes Latest International Brand To Open Doors In Karachi"
  13. ^ [3] "Johnny Rockets reaches Pakistan"
  14. ^ [4] "Locations of Johhny Rockets"
  15. ^ http://exame.abril.com.br/negocios/releases/brasildaasboasvindasaoprimeirorestaurantejohnnyrocketso100olocaldamarcaforadoseua.shtml

External links[edit]