The term social communication refers to using the so-called social media. However, there is no standardised definition yet recognised. Generally communication requires a social nexus of at least two entities in a social relation, whether in a technical environment or not. Recent publications adopt the term for discussing the informal communication in open societies.
Other definition of social communication is that of a field of study that primarily explores the ways information can be perceived, transmitted and understood, and the impact those ways will have on a society. Thus, the study of social communication is more politically and socially involved than the study of communication.
Social communication is of two types, formal and informal.
Formal social communication is when an organization or a firm organize to communicate their plans or ideas in a casual way. Here the subject is one and more people talk about same subject.
In informal social communication people join in a group they start their conversation in and pour their views about any subject which they might like or be interested in share their views about. Here people basically enjoy their participation and are not forced to communicate with others. Social communication basically takes place by means of social media but apart from that the face-to-face group meeting or gettogather is best and more effective than in social media.
There are many advantages to social communication, such as enjoying the conversation itself, sharing one's information and views, and learning new things and getting fresh information.
In practice 
Best way to communicate in a social conversation is to both talk and allow others to talk while paying attention to them. When sharing one's views one must be aware of the word use, tone and emotions.
Even people with good communication skills can fail to communicate well in a social environment. Potential problems in their social communication can include:
- Confusing communication.
- Giving too little or too much information.
- Repetitive communication.
- Speaking out of the box.
- Talking too slowly.
To improve social communication, the above problems need to be overcome.
- Social Communication at UFMG
- Social Communication at UFRN
- Portuguese Institute of Social Communication
- Social Communication LLC
- Inter Mirifica
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