SpaghettiOs
SpaghettiOs is an American brand of canned spaghetti featuring circular pasta shapes in a cheese and tomato sauce — and marketed to parents as 'less messy' than regular spaghetti. More than 150 million cans of SpaghettiOs are sold each year.[1]
In addition to the original variety, variations have included SpaghettiOs Meatballs (with miniature meatballs), SpaghettiOs Sliced Franks (with pieces of processed meat resembling hot dog slices), SpaghettiOs RavioliOs (with round, beef-filled ravioli), SpaghettiOs with Calcium, and other theme-shaped varieties.
Similar products are sold in the United Kingdom under names like "Spaghetti Rings", loops, hoops, etc.
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History [edit]
Introduced in 1965 by the Campbell Soup Company under the Franco-American brand, the pasta was created by Donald Goerke (1926–2010), "the Daddy-O of SpaghettiOs",[2] after a year-long internal study of the appropriate shape for a pasta dish that people could eat without making a mess.[2][1] Rejected shapes included cowboys, Indians, spacemen, stars, and sports shapes.[1] During the development of SpaghettiOs, Goerke was a marketing manager with Franco-American, then a division of Campbell. During his 35 years with Campbell,[3] Goerke created over 100 products[3] including the Chunky line of soups.[1] In 1995, Goerke participated in the 30th anniversary of SpaghettiOs, appearing on the television game show What's My Line?, and attending a celebration at a SpaghettiOs plant in Ohio.[3]
SpaghettiOs were introduced nationally without test marketing[3] — with television advertising using the tag line "The neat round spaghetti you can eat with a spoon" and the jingle "Uh-Oh! SpaghettiOs", sung by pop singer Jimmie Rodgers[1] (loosely based on his 1950s song "Oh-Oh, I'm Falling in Love Again").
In June 2010, Campbell recalled 15 million lbs (6.8 million kg) of SpaghettiOs with Meatballs — all that had been produced since December 2008 and much of which had likely been consumed[4] — due to the malfunction of a cooker at one of the company's Texas plants.[5] "No reports of illnesses associated with the product and ...no customer complaints" were recorded at the time of the recall.[4]
See also [edit]
References [edit]
- ^ a b c d e Fox, Margalit (13 January 2010). "Donald Goerke, Creator of SpaghettiOs, Dies at 83". The New York Times. Retrieved May 23, 2010.
- ^ a b Nelson, Valerie J. (January 14, 2010). "Donald E. Goerke dies at 83; 'the Daddy-O of SpaghettiOs'". The Los Angeles Times. Retrieved May 23, 2010.
- ^ a b c d Downey, Sally A. (13 January 2010). "Donald Goerke, 83, creator of Campbell's SpaghettiOs". The Philadelphia Inquirer.
- ^ a b Jalonick, Mary Clare (18 June 2010). "Campbell Soup recalls SpaghettiOs". NBC News. Associated Press. Retrieved 13 March 2013.
- ^ Khan, Atiya (17 June 2010). "Texas Firm Recalls Three Varieties of 'SpaghettiOs' With Meatballs That May Be Underprocessed". Washington, DC: USDA Food Safety and Inspection Service. Retrieved 13 March 2013.
