Telenor Pakistan

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Type Subsidiary
Industry Telecommunications
Founded 2004
Headquarters Islamabad, Pakistan
Area served Pakistan
Key people Lars Christian (CEO)
Products Mobile Telephony, Mobile Banking
Parent Telenor

Telenor Pakistan (Urdu: ٹیلی نار‎) is 100% owned by the Telenor Group, which is an international provider of voice, data, content and mobile communication services in 11 markets across Europe and Asia and in additionally 19 markets through its 31.67% ownership in VimpelCom Ltd. Telenor Group is among the largest mobile operators in the world with over 140 million mobile subscriptions (Q4 2011) and a workforce of 30,000. Telenor started out as a public company in 1855.

As of January 2012, Telenor Pakistan had a reported subscriber base of 28.47 million, and a SIM market share of 24%. On October 2012, Telenor officially declared to have the customer base of 30 million.[1]


Telenor acquired a license for providing GSM services in Pakistan in April 2004, and launched its services commercially in Karachi, Islamabad, and Rawalpindi on 15 March 2005; it expanded its services to Lahore, Faisalabad and Hyderabad on 23 March 2005. Telenor Pakistan’s Corporate Headquarters are in Karachi, with regional offices in Peshawar, Lahore, Faisalabad, Multan, Hyderabad and Islamabad. On 28 January 2005, Telenor established its first call centre in Karachi.

The official opening of Telenor Pakistan was held in Islamabad with ex-President of Pakistan General Pervez Musharraf as guest of honor and a Telenor delegation headed by President & CEO Telenor Group Jon Fredrik Baksaas along with then CEO Telenor Pakistan Tore Johnsen.[2] The inauguration call was made by ex-President Pervez Musharraf to the Prime Minister of Norway, who had been visiting Australia. The present CEO is Lars Christian.[3]



Telenor has coverage in more than 3,500 cities and towns throughout Pakistan.[4] The company has over 7,000 cell sites throughout the country and offers GPRS and EDGE services.[5]

Sales and distribution[edit]

Telenor Pakistan’s distribution network includes 30 company-owned customer sales & service points, over 250 franchise sales & service centers, 1,000 Sahulat Ghar outlets and 190,000 retail customer touch points selling GSM products nationwide. 25,000 outlets among these are also offering Easypaisa facilities along with GSM products/services.

Mobile banking and Easypaisa[edit]

In 2008, Telenor acquired majority shares of Tameer Microfinance Bank Limited for its mobile financial services project.[6] They named the branchless banking service "Easypaisa" and launched it in October 2009.[7] In a country of over 190 million people, with only 10,000 bank branches and approximately 15 million bank accounts, easypaisa was Pakistan's first branchess banking deployment aimed to increase access to financial services for the people of Pakistan. With over 25,000 easypaisa shops across the country,[8] Easypaisa was also quoted by CNN as the "model to follow" in launching mobile banking services.[9][10]


Telenor Pakistan has won a number of awards. In 2011, it won the Prime Minister of Pakistan Trophy for Largest Foreign Direct Investment (Telecom Sector) which was awarded by the Lahore Chamber of Commerce and Industries.[11]

Telenor Pakistan & Tameer Microfinance Bank’s Easypaisa was awarded the Shaukat Khanum Social Responsibility Award 2011 by Shaukat Khanum Memorial Cancer Hospital & Research Centre, Lahore.[12] Easypaisa has also won the Best Mobile Money Transfer Entrant of the Year Award at the world’s first Mobile Money Awards in 2011. In 2012, Easypaisa was declared as the third largest mobile money service in the world by Consultative Group to Assist the Poor (CGAP), a global partnership of 34 organizations housed in the World Bank whose goal is to advance financial inclusion.

In previous years Telenor Pakistan has been presented the "Best Place to Work Award" by Pakistan’s HR associations; and the Best Practices Award, presented by The Data Warehousing Institute.[13]

Telenor Pakistan has also won the "Superbrand of the Telecom Industry Award", a recognition supported by the international brand arbiter Superbrands that operates in 55 countries.

See also[edit]

There are five providers of mobile phone service in Pakistan:


  1. ^
  2. ^ [1], Telenor Pakistan's Inauguration.
  3. ^ [2], Lars Christian as CEO.
  4. ^ [3], Telenor's coverage statistics.
  5. ^ [4], Telenor Pakistan's EDGE and GPRS services.
  6. ^ [5], The acquisition of Tameer Bank.
  7. ^ [6], The launch of Easypaisa.
  8. ^ [7] who perform the money transfer & bill payments. Later 'Mobile Wallet' was introduced where normal Telenor Pakistan subscribers could now open a mobile account and make transaction themselves from their cellphone,Retailers as merchants.
  9. ^ [8], Easypaisa as the "model to follow" - CNN.
  10. ^ [9], Highlights of BCG Report on "Socio-economic impact of mobile financial services".
  11. ^ [10], Telenor Pakistan wins the Prime Minister of Pakistan Trophy.
  12. ^ [11],Easypaisa is awarded the Shaukat Khanum Social Responsibility Award 2011
  13. ^ [12], Telenor Pakistan wins the Best Place to Work Award.

External links[edit]