Telenor Pakistan

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Telenor Pakistan
Type Subsidiary
Industry Telecommunications
Founded 2004
Headquarters Islamabad, Pakistan
Area served Pakistan
Key people Michael Foley (CEO)
Products Mobile Telephony, Mobile Banking
Parent Telenor
Website www.telenor.com.pk

Telenor Pakistan (Urdu: ٹیلی نار پاکستان‎) is owned by the Norwegian Telenor Group, which is an international provider of voice, data, content and mobile communication services in 13 markets across Europe and Asia and an additional 17 markets through its ownership in VimpelCom Ltd. Telenor Group is among the largest mobile operators in the world with over 166 million mobile subscriptions (Q4 2011) and a workforce of 33,000. Telenor started out as a public company in 1855.

Currently, Telenor Pakistan has a total subscriber base of 35.2 million with over 26% SIM market share.

History[edit]

Telenor acquired a license for providing GSM services in Pakistan in April 2004, and launched its services commercially in Karachi, Islamabad, and Rawalpindi on 15 March 2005; it expanded its services to Lahore, Faisalabad and Hyderabad on 23 March 2005. Telenor Pakistan’s Corporate Headquarters are in Islamabad, with regional offices in Peshawar, Lahore, Faisalabad, Multan, Hyderabad, Quetta and Karachi. On 28 January 2005, Telenor established its first call centre in Karachi.

The official opening of Telenor Pakistan was held in Islamabad with former President of Pakistan General Pervez Musharraf as guest of honor and a Telenor delegation headed by President & CEO Telenor Group Jon Fredrik Baksaas along with then CEO Telenor Pakistan Tore Johnsen.[1] The inauguration call was made by former President Pervez Musharraf to the Prime Minister of Norway, who was visiting Australia at the time. The present CEO of Telenor Pakistan is Michael Patrick Foley.[2]

Operations[edit]

Coverage[edit]

Telenor covers more than 3,500 cities and towns throughout Pakistan.[3] The company has over 8,000 3G-ready cell sites throughout the country and offers GPRS and EDGE services at the time.[4]

Sales and distribution[edit]

Telenor Pakistan’s distribution network has over 200,000 touch points across Pakistan that include company-owned customer sales and service centers, franchises, sahulat ghars and retailers that offer GSM products and Easypaisa services.

Third Generation Services[edit]

Telenor Pakistan is providing 3G services as the company has acquired a 3G licence in an auction that took place on 23 April 2014 in Islamabad, Pakistan and expanding services rapidly. Telenor Pakistan has Pakistan's largest 3G coverage currently in 43 cities.

Mobile banking and Easypaisa[edit]

In 2008, Telenor acquired majority shares of Tameer Microfinance Bank Limited for its mobile financial services project.[5] They named the branchless banking service "Easypaisa" and launched it in October 2009.[6] In a country of over 190 million people, with only 10,000 bank branches and approximately 15 million bank accounts, Easypaisa was Pakistan's first branchless banking deployment aimed to increase access to financial services for the people of Pakistan, with over 25,000 Easypaisa shops across the country.[7] Easypaisa was also quoted by CNN as the "model to follow" in launching mobile banking services.[8][9]

Easypaisa is Pakistan’s first and largest mobile money service and third largest in the world, catering to 6 million customers every month. It currently has over 40,000 agents in 750 cities and towns across Pakistan. Moreover, in October 2014 Telenor Easypaisa has introduced three types of accounts for every class of users. They have named them as Level 2 Basic Account, Level 2 A Type Account, Level 2 B Type Account and Level 2 C Type Account, all accounts have their own deposit limit and distinct rules.[10]

Awards[edit]

Telenor Pakistan has won a number of awards. In 2011, it won the Prime Minister of Pakistan Trophy for Largest Foreign Direct Investment (Telecom Sector) which was awarded by the Lahore Chamber of Commerce and Industries.[11]

Telenor Pakistan & Tameer Microfinance Bank’s Easypaisa was awarded the Shaukat Khanum Social Responsibility Award 2011 by Shaukat Khanum Memorial Cancer Hospital & Research Centre, Lahore.[12] Easypaisa has also won the Best Mobile Money Transfer Entrant of the Year Award at the world’s first Mobile Money Awards in 2011. In 2012, Easypaisa was declared as the third largest mobile money service in the world by Consultative Group to Assist the Poor (CGAP), a global partnership of 34 organizations housed in the World Bank whose goal is to advance financial inclusion.

In previous years, Telenor Pakistan has presented the "Best Place to Work Award" by Pakistan’s HR associations; and the Best Practices Award, presented by The Data Warehousing Institute.[13]

Telenor Pakistan has also won the "Superbrand of the Telecom Industry Award", a recognition supported by the international brand arbiter Superbrands that operates in 55 countries.

See also[edit]

References[edit]

  1. ^ [1], Telenor Pakistan's Inauguration.
  2. ^ [2], Telenor Group names Michael Foley as new CEO of Telenor Pakistan.
  3. ^ [3], Telenor's coverage statistics.
  4. ^ [4], Telenor Pakistan's EDGE and GPRS services.
  5. ^ [5], The acquisition of Tameer Bank.
  6. ^ [6], The launch of Easypaisa.
  7. ^ [7] who perform the money transfer & bill payments. Later 'Mobile Wallet' was introduced where normal Telenor Pakistan subscribers could now open a mobile account and make transaction themselves from their cellphone,Retailers as merchants.
  8. ^ [8], Easypaisa as the "model to follow" - CNN.
  9. ^ [9], Highlights of BCG Report on "Socio-economic impact of mobile financial services".
  10. ^ [10], New Telenor Easypaisa with New Rules.
  11. ^ [11], Telenor Pakistan wins the Prime Minister of Pakistan Trophy.
  12. ^ [12],Easypaisa is awarded the Shaukat Khanum Social Responsibility Award 2011
  13. ^ [13], Telenor Pakistan wins the Best Place to Work Award.

External links[edit]