Ten Cent Beer Night
Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium on Tuesday, June 4, 1974. The idea behind the promotion was to attract more fans to the game by offering 12 U.S. fl oz (354.9 ml) cups of 3.2% beer for just 10 cents each (regular price was 65 cents) with a limit of six per purchase. During the game, fans became heavily intoxicated, culminating in a riot in the ninth inning which caused the game to be forfeited due to the crowd's uncontrollable rowdiness and because the game could not be resumed in a timely manner.
Although the Indians had previously held such promotions without incident, beginning with Nickel Beer Day in 1971, a bench-clearing brawl in the teams' last meeting one week earlier at Arlington Stadium in Texas left some Indians fans harboring a grudge against the Rangers.
In Texas, the trouble had started in the bottom of the fourth inning with a walk to the Rangers' Tom Grieve, followed by a Lenny Randle single. The next batter hit a double play ball to Indians third baseman John Lowenstein; he stepped on the third base bag to retire Grieve and threw the ball to second base, but Randle disrupted the play with a hard slide into second baseman Jack Brohamer.
The Indians retaliated in the bottom of the eighth when pitcher Milt Wilcox threw behind Randle's legs. Randle eventually laid down a bunt. When Wilcox attempted to field it and tag Randle out (which he did successfully), Randle hit him with a forearm. Indians first baseman John Ellis responded by punching Randle, and both benches emptied for a brawl. After the brawl was broken up, as Indians players and coaches returned to the dugout, they were struck by food and beer hurled by Rangers fans; catcher Dave Duncan had to be restrained from going into the stands to brawl with fans.
The game was not suspended or forfeited, no players from either team were ejected, and the Rangers won 3-0. After the game, a Cleveland reporter asked Rangers manager Billy Martin "are you going to take your armor to Cleveland?" to which Martin replied "Naw, they won't have enough fans there to worry about." During the week leading up to the teams' next meeting in Cleveland, sports radio talk show host Pete Franklin and Indians radio announcer Joe Tait made comments which fueled the fans' animosity toward the Rangers, and The Plain Dealer printed a cartoon the day of the game showing Chief Wahoo holding a pair of boxing gloves with the caption "be ready for anything."
Six days later, Cleveland's Ten Cent Beer Night promotion drew 25,134 fans to Cleveland Stadium for the Indians/Rangers game, twice the number expected. Many attendees arrived at the game drunk and/or stoned.
The Rangers quickly took a 5-1 lead. Meanwhile, throughout the game, the inebriated crowd grew more and more unruly. Early in the game, Cleveland's Leron Lee hit a line drive into the stomach of Rangers pitcher Ferguson Jenkins, after which Jenkins dropped to the ground. Fans in the upper deck of the stadium cheered, then chanted "Hit 'em again! Hit 'em again! Harder! Harder!" A woman ran out to the Indians' on-deck circle and flashed her breasts, and a naked man sprinted to second base as Grieve hit his second home run of the game. A father and son pair ran onto the outfield and mooned the fans in the bleachers one inning later.
As the game progressed, more fans ran onto the field and caused problems. Ranger Mike Hargrove, who would later manage the Indians and lead them to the World Series twice in 1995 and 1997, was pelted with hot dogs and spit, and at one point was nearly struck with an empty gallon jug of Thunderbird.
The Rangers later argued a call in which Lee was called safe in a close play at third base, spiking Jenkins with his cleats in the process and forcing him to leave the game. The Rangers' angry response to this call enraged Cleveland fans, who again began throwing objects onto the field. Someone tossed lit firecrackers into the Rangers' bullpen.
In the bottom of the ninth, the Indians managed to rally, tying the game 5-5, and had Rusty Torres on second base representing the potential winning run. However, with a crowd that had been consuming as much beer as it could for nine innings, the situation finally came to a head.
After the Indians had managed to tie the game, a fan ran onto the field and attempted to steal Texas outfielder Jeff Burroughs' cap. Confronting the fan, Burroughs tripped. Texas manager Billy Martin, thinking that Burroughs had been attacked, charged onto the field, his players right behind, some wielding bats. A large number of intoxicated fans—some armed with knives, chains, and portions of stadium seats that they had torn apart—surged onto the field, and others hurled bottles from the stands. Hundreds of fans surrounded the outnumbered Rangers.
Realizing that the Rangers' lives might be in danger, Ken Aspromonte, the Indians' manager, ordered his players to grab bats and help the Rangers, attacking the team's own fans in the process. Rioters began throwing steel folding chairs, and Cleveland relief pitcher Tom Hilgendorf was hit in the head by one of them. Hargrove, involved in a fistfight with a rioter, had to fight another on his way back to the Texas dugout. The two teams retreated off the field through the dugouts in groups, with players protecting each other.
Among the Indians players fleeing for their lives was Torres. In his career, Torres wound up seeing three big-league baseball riots close up; he was with the New York Yankees at the Senators' final game in Washington in 1971 and would be with the Chicago White Sox during the infamous Disco Demolition Night in 1979.
The bases were pulled up and stolen (never to be returned) and many rioters threw a vast array of objects including cups, rocks, bottles, batteries from radios, hot dogs, popcorn containers, and folding chairs. As a result, umpire crew chief Nestor Chylak, realizing that order would not be restored in a timely fashion, forfeited the game to Texas. He too was a victim of the rioters as one struck him with part of a stadium seat, cutting his head. His hand was also cut by a thrown rock. He later called the fans "uncontrollable beasts" and stated that he'd never seen anything like what had happened, "except in a zoo".
Later, Cleveland General Manager Phil Seghi blamed the umpires for losing control of the game. The Sporting News' wrote that "Seghi's perspective might have been different had he been in Chylak's shoes, in the midst of knife-wielding, bottle-throwing, chair-tossing, fist swinging drunks."
The next Beer Night promotion on July 18 attracted 41,848 fans with beer again selling for 10 cents per cup but with a limit of two cups per purchase. American League president Lee MacPhail commented, "There was no question that beer played a part in the riot."
|June 4, 1974
|Texas Rangers||5 – 5||Cleveland Indians||Cleveland Stadium
Umpires: HP: Larry McCoy
1B: Joe Brinkman
2B: Nick Bremigan
3B: Nestor Chylak (cc)
- Lebovitz, Hal. "10,000 six packs?" The Plain Dealer June 9, 1974: 2C
- Schneider, Russell. "Rangers top Indians, 3–0" The Plain Dealer May 30, 1974: G1
- Retrosheet Boxscore: Texas Rangers 3, Cleveland Indians 0
- Braham, Jim. "Here's beer in your eye? Could be for Texas' Martin" The Cleveland Press May 30, 1974: E2
- Coughlin, Dan. Crazy, with the Papers to Prove It (2010): 75–83
- Lebovitz, Hal. "Where was the warning?" The Plain Dealer June 6, 1974: F1
- Jackson, Paul (June 4, 2008). "The night beer and violence bubbled over in Cleveland". ESPN. Retrieved June 8, 2008.
- Terry Yerkic as told to Andy Netzel (June 2007). "The Experience: Swiping Jeff Borroughs' cap on 10-cent Beer Night". Cleveland Magazine. Retrieved June 4, 2012.
- "This Week in Baseball History: Ten Cent Beer Night". Coffeyville Whirlwind. Archived from the original on July 24, 2008. Retrieved July 5, 2011.
- "Alcohol puts a damper on fun and games". USA Today. 2003-04-17. Retrieved 2010-05-25.
- Neyer, Rob (2006). Rob Neyer's Big Book of Baseball Blunders. Simon & Schuster. pp. 175-176.
- Campbell, W. Joseph; Daniels, Robert. "Sanity reigns at Beer Night II" The Plain Dealer July 19, 1974: 1-A
- Jindra, Christine (February 27, 2008). "Russert returns to Cleveland State for debate". Cleveland.com. Cleveland Live. Archived from the original on June 8, 2009. Retrieved July 5, 2011.