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Wtlh dt2.png
Tallahassee, Florida
Branding The CW Tally
Slogan TV Now
Channels Digital: 24 (UHF) &
WTLH-DT 49.2 (UHF)
Virtual: 24 (PSIP)
Subchannels 24.1 The CW
(via The CW Plus)
Owner MPS Media, LLC
(operated through LMA by New Age Media, LLC and through MSA by Sinclair Broadcast Group)
(MPS Media of Tallahassee License, LLC)
First air date May 7, 2003; 11 years ago (2003-05-07)
Call letters' meaning TaLlahassee, Florida
Sister station(s) WTLH, WTWC-TV
Former affiliations UPN (2003-2005)
The WB (2005-2006,
via The WB 100+)
Transmitter power 24 kW
Height 39 m
Facility ID 82735
Transmitter coordinates 30°29′41.4″N 84°25′0″W / 30.494833°N 84.41667°W / 30.494833; -84.41667 (WTLF)
Website The CW Tallahassee

WTLF is the CW-affiliated television station for Southwestern Georgia and Tallahassee, Florida. The station broadcasts a high definition digital signal on UHF channel 24 from a transmitter at its studios on Commerce Boulevard in Midway, Florida. WTLF can also be seen on Mediacom channel 2 and Comcast channel 6. Owned by MPS Media, it is operated through a local marketing agreement (LMA) by New Age Media, LLC as sister station to Fox affiliate WTLH (the two share studios); both stations, in turn, are operated by Sinclair Broadcast Group, owner of NBC affiliate WTWC-TV, through a master service agreement.

Although it is a full-powered outlet, all programming on the station is provided through The CW Plus. Although its broadcasts a digital signal of its own, the station can also be seen in standard definition on WTLH's second digital subchannel on 49.2.


It began broadcasting operations on May 7, 2003 as a full-time satellite of UPN affiliate WFXU. Although that station had become Tallahassee's UPN affiliate a year earlier, its signal was not nearly strong enough to cover the entire market and WTLF was intended to make up for this shortfall in coverage. WFXU had originally been established back in 1998 as a full-time satellite of WTLH for the same reason. WTLF was one of the first stations in the United States to sign-on as a digital-only station with no analog counterpart. Originally, it was owned by KB Prime Media but operated by Pegasus Communications (owner of WFXU and WTLH) under a local marketing agreement.

Pegasus declared bankruptcy in June 2004 over a dispute with DirecTV (co-owned with Fox by News Corporation) over marketing of the direct broadcast satellite service to rural areas. On April 1, 2005, WFXU/WTLF switched to The WB through The WB 100+. As a result, UPN promptly signed with WCTV which launched a new second subchannel to carry the network.[1] Prior to this, The WB was carried on a cable-exclusive station ("WBXT") which was operated and promoted by ABC affiliate WTXL-TV in partnership with The WB 100+.

On January 24, 2006, CBS and TimeWarner announced that they were "merging" their UPN and WB networks to create The CW, effective September 2006. On February 22, News Corporation announced it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming Independent. It was also created to compete against The CW.

It was announced on April 24 WTLH would create a new second digital subchannel to become Tallahassee's CW affiliate. These plans were later modified in August to make WFXU/WTLF the primary CW affiliate with a simulcast on WTLH-DT2. This arrangement took effect when the network premiered on September 18 while back on September 5, WCTV's UPN subchannel joined MyNetworkTV. The Pegasus station group was sold in August 2006 to private investment firm CP Media, LLC of Wilkes-Barre, Pennsylvania for $55.5 million.[2] Eventually, CP Media formed a new media company, New Age Media. Around this time, KB Prime Media sold WTLF to Mystic Broadcast Group which in turn promptly sold it to MPS Media.[3][4]

Meanwhile, WFXU was eventually sold to Budd Broadcasting and became a separate outlet leaving WTLF and WTLH-DT2 as Tallahassee's CW affiliate.[5] The station cannot be seen on Mediacom in Thomasville, Georgia due to the presence of fellow CW Plus affiliate "WBSK". At some point in time after being a cable-only station, it had promotional and advertising duties taken over by CBS affiliate WSWG in Valdosta, Georgia. "WBSK" was also added to a new third digital subchannel of the over-the-air outlet to offer more access to The CW. Although technically serving as the network's Albany, Georgia affiliate, "WBSK" on WSWG-DT3 has a coverage area overlapping with WTLF.

On September 25, 2013, New Age Media announced that it would sell most of its stations to the Sinclair Broadcast Group. Concurrently, MPS Media planned to sell WTLF to Deerfield Media; however, Sinclair intended to operate WTLF and WTLH (which would have been acquired by Cunningham Broadcasting) through shared services agreements, making them sister stations to WTWC-TV.[6][7] On October 31, 2014, MPS Media requested the dismissal of its application to sell WTLF;[8] the next day, Sinclair purchased the non-license assets of the stations it planned to buy from New Age Media and began operating them through a master service agreement.[9][10]

Digital channel[edit]

Channel Video Aspect PSIP Short Name Programming
24.1 720p 16:9 WTLF DT CW Tallahassee


  1. ^ Romano, Allison (March 29, 2005). "Pegasus wins OK for Tallahassee TV pair". Broadcasting & Cable. Retrieved July 24, 2010. 
  2. ^ "WDSI FOX61 Bought By CP Media, LLC.". The Chattanoogan. August 9, 2006. Retrieved July 24, 2010. 
  3. ^ "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE (1)". CDBS Public Access. Federal Communications Commission. June 27, 2006. Retrieved July 25, 2010. 
  4. ^ "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE (2)". CDBS Public Access. Federal Communications Commission. August 26, 2006. Retrieved July 25, 2010. 
  5. ^ "WFXU, this Budd's for you". Television Business Report. November 28, 2006. Retrieved July 25, 2010. 
  6. ^ Haber, Gary (September 25, 2013). "Sinclair Broadcast Group to pay $90M for eight New Age Media TV stations". Baltimore Business Journal. Retrieved September 25, 2013. 
  7. ^ "Sinclair To Buy 8 New Age Stations for $90M". TVNewsCheck. September 25, 2013. Retrieved September 25, 2013. 
  8. ^ Kirkpatrick, Daniel A. (October 31, 2014). "Re: MPS Media of Tallahassee License, LLC…" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved November 15, 2014. 
  9. ^ "Sinclair Reports Third Quarter 2014 Financial Results" (PDF) (Press release). Baltimore: Sinclair Broadcast Group. November 5, 2014. Retrieved November 15, 2014. 
  10. ^ "Sinclair Broadcast Group, Inc. Form 10-Q". sbgi.edgarpro.com. November 10, 2014. Retrieved November 15, 2014. 

External links[edit]