Discovery Digital Networks

Revision3 Corporation

File:Revision3.svg
Company type	Privately Held
Industry	Technology
Founded	Los Angeles, California U.S. (2005)
Founder	Kevin Rose Jay Adelson David Prager
Headquarters	San Francisco, California , U.S.
Key people	Jay Adelson (Chairman) Jim Louderback (CEO)
Products	Video Podcasts
Number of employees	~30
Website	revision3.com

Revision3 Corporation is a San Francisco based Internet television network that creates, produces and distributes video shows on niche topics. The shows are distributed directly through its website and a wide range of platforms, including Apple iTunes, BitTorrent, DivX, YouTube, and PyroTV in a numerous amount of formats, including Flash and H.264.

The company name refers to the evolution of video programming, according to Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converge. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.

History

The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose, David Prager in April 2005. Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.

It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking starring Rose and Huard. After TechTV merged with G4 (with subsequent layoffs, including Huard, name change to G4techTV and later reverting back to G4, along with programming changes) and lost most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July, 2005, forming the first three shows of the new network.

David Prager and Alex Albrecht joined up with Revision3 on August 5, 2005. Albrecht co-hosts Diggnation with Rose and contributes to other projects, while Prager contributes to production and business development.

Rose announced on the September 16, 2006, episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".

On September 27, 2006, Revision3 launched their new site, as well as new shows. The new shows were Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter.

In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM. This was considered a major development for Revision3.

It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis. He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he's now Managing Editor and the host of Systm and Tekzilla. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla. All three had previously worked at TechTV.

In a press release issued on January 2, 2008, Revision3 announced a "record year". The network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies, including Ask.com, Sony, Virgin America, Warner Bros., Go Daddy, Hewlett-Packard, Microsoft, Netflix, Intel, and SanDisk, signed advertising contracts with Revision3 in 2007.

Revision3 re-launched their new website on January 18, 2008. The new site features updated layout and additional features that were not available on the previous website.

Revision3 is currently moving into their new studio which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, and Scam School.

On April 9, 2008, Revision3 announced that Veronica Belmont will be joining the Revision3 staff as co-host of Tekzilla.

Shows

Main article: Revision3 Shows

In production

The following table gives an overview of the current and upcoming Revision3 shows. All the schedule times are in Eastern Standard Time.

Show	Summary	Hosts	Schedule	Launch date
Best Of...	A collection of the best clips from the Revision3 shows.			March 12, 2008
Diggnation	Talk show with the main purpose to discuss the top stories from the social bookmarking site Digg.com.	Alex Albrecht Kevin Rose	Friday 6PM	July 1, 2005
The Digg Reel	Weekly review of the most popular videos featured on Digg.com.	Andrew Bancroft Jessica Corbin	Wednesday 3PM	January 17, 2008
The GigaOm Show	Show about technology and business.	Joyce Kim Om Malik	Thursday 6PM (On hiatus)	July 25, 2007
iFanboy	Video and audio show which both focus on comic books, comic book publishing, and comic book creators.	Josh Flanagan Conor Kilpatrick Ron Richards	Saturday 12PM	November 2, 2005 (audio) January 17, 2007 (video)
Internet Superstar	Talk show with Sargent and Gator interviewing interesting people out of garden shed in Sargent's parents backyard.	Martin Sargent Jay Speiden	Wednesday 12PM	January 30, 2008
PixelPerfect	Show which gives Adobe Photoshop and Adobe Illustrator advice.	Bert Monroy	Monday 12PM	September 30, 2006
popSiren	Pop culture show that covers modern culture, technology, and science.	Jessica Corbin Sarah Lane	Thursday 3PM	March 9, 2008
The Revision3 Gazette	Behind the scenes at Revision3.	Glenn McElhose Former: Sarah Lane	Wednesday 6PM	September 5, 2007
Scam School	Magician Brian Brushwood explains bar tricks, street cons, and scams.	Brian Brushwood	Thursday 12PM	April 7, 2007
Systm	Do it yourself projects geared toward “the common geek”.	Patrick Norton Former: Kevin Rose Dan Huard David Randolph	Monday 6PM	May 23, 2005
Tekzilla	Tech show that covers product reviews, computer help, tech tips, and do it yourself projects.	Veronica Belmont Patrick Norton Former: Jessica Corbin	Friday 12PM	September 28, 2007
The Totally Rad Show	Discussion show about films, video games, comics and television.	Alex Albrecht Jeff Cannata Dan Trachtenberg	Tuesday 3PM	March 27, 2007
Web Drifter	Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites.	Martin Sargent	Tuesday 6PM (On hiatus until Fall)	September 26, 2006
XLR8R TV	XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology.		Tuesday 12PM	February 26, 2007

Out of production

The following table gives an overview of the Revision3 shows that are no longer being produced.

Show	Summary	Hosts	Launch date	End date	No. of ep.
Ctrl+Alt+Chicken	Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail.	Alex Albrecht Heather Stewart	March 23, 2006	October 5, 2006	8
Geekdrome		Jonathan London Dan Trachtenberg	November 23, 2005	November 27, 2006	53
InDigital	The content is similar to Fresh Gear, covering and reviewing technology products.	Hahn Choi Jessica Corbin Wil Wheaton Andrew Hahn Diane Mizota	February 6 2006	September 25 2007	26
Infected by Martin Sargent	Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV.	Martin Sargent Stewart Engesser Joey Rabier Jay Speiden	November 11 2005	December 6 2007	50
Mysteries of Science Explained		Stewart Engesser	September 26, 2006	October 5, 2006	2
Not Mainstream Typical Videos	Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website.		September 26, 2006	November 10, 2007 (on Revision3)	30
thebroken	Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy.	Dan Huard Kevin Rose	July 21, 2003	September 26, 2006	4

Timeline

The following timeline gives an overview of all the Revision3 shows through time.

Employees

The following lists some of the Revision3 employees, excluding the "only hosts", in alphabetical order.

Management Team

• Damon Berger — Director, Business Development
• Sarah Lane — Director of Production
• Jim Louderback — Chief Executive Officer
• Brad Murphy — VP, Ad Sales
• David Prager — VP Special Projects/Founder
• Ron Richards — Director, Product Management
• Jeff Rizzo — Chief Technology Officer
• Seamus Whitley — Director of Finance

The Revision3 Army

• Roger Chang
• Stephanie Chu — Pixel Princess
• Jordan Dertinger — Editor/Post Production/Shooter
• Heather Frank — Senior Producer
• Glenn McElhose — Resident I-Spy
• Patrick Norton
• Dave Randolph — Chief Engineer
• Martin Sargent — Director, Comedy Programming
• Chuck Siu — Bit Wrangler
• Grace Soriano-Smith — Emissary, Product Acquisition, Booking, Operations, Intern Recruiting
• Jay Speiden — Senior Producer
• Neha Tiwari — Producer
• John White — Computational Maven
• Nicole Williams — Ambassador
• Moujan Zolfaghari — Production Assistant
• Serafina Kernberger — Production Assistant

See also

• Digg
• this WEEK in TECH

External links

• Revision3 Corporation official website
• Interview with David Prager, co-founder Video