Jump to content

Intex Technologies: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Added information about Intex's first fitness band that was launched in India earlier this year.
Line 126: Line 126:
It runs on [[Android Lollipop]] 5.0, 5-inch HD display, 1.3&nbsp;GHz quad-core [[MediaTek]] MT6735 processor with 2GB of RAM, 16 GB of inbuilt storage.<ref>{{cite news|title= Intex Aqua 4G+: Take a first look at the first 4G smartphone from Intex |url= http://indianexpress.com/photos/technology-gallery/intex-aqua-4g-take-a-first-look-at-the-first-4g-smartphone-from-intex/6/}}</ref>
It runs on [[Android Lollipop]] 5.0, 5-inch HD display, 1.3&nbsp;GHz quad-core [[MediaTek]] MT6735 processor with 2GB of RAM, 16 GB of inbuilt storage.<ref>{{cite news|title= Intex Aqua 4G+: Take a first look at the first 4G smartphone from Intex |url= http://indianexpress.com/photos/technology-gallery/intex-aqua-4g-take-a-first-look-at-the-first-4g-smartphone-from-intex/6/}}</ref>
<ref>{{cite news|title= Intex Aqua 4G+ With Android 5.0 Lollipop Launched at Rs. 9,499 |url= http://gadgets.ndtv.com/mobiles/news/intex-aqua-4g-with-android-50-lollipop-launched-at-rs-9499-700178}}</ref>
<ref>{{cite news|title= Intex Aqua 4G+ With Android 5.0 Lollipop Launched at Rs. 9,499 |url= http://gadgets.ndtv.com/mobiles/news/intex-aqua-4g-with-android-50-lollipop-launched-at-rs-9499-700178}}</ref>

=== Fitness Band ===
On 11 February 2016, Intex launched its first fitness band, the FitRist, in India.<ref>{{Cite web|url=https://www.mobigyaan.com/intex-fitrist-activity-tracking-smartband-launched-in-india-for-rs-999|title=Intex FitRist activity tracking smartband launched in India for Rs. 999|date=2016-02-11|access-date=2016-08-10}}</ref> The band sports a 0.86 OLED display and works with Android and iOS devices. The band is water-resistant and provides a battery life of up to 12 days. Features like step counter and sleep monitor are present as well.

On 10 August 2016, Intex launched fitRist Pulzz in India. The fitRist Pulzz is successor to the FitRist and features a 0.66-inch OLED display having a resolution of 64 x 48 pixels. The band is water-resistant and also lets users control music and camera on their smartphone. Besides boasting features like step counter, hear rate monitor and sleep monitor, the band also shows notifications related to calls, SMS, Facebook Messenger and WhatsApp.


== References ==
== References ==

Revision as of 11:22, 10 August 2016

Intex Technologies (India)
Company typeLimited Company
IndustryTelecommunications, Consumer Electronics
Founded1996; 28 years ago (1996)
New Delhi India
FounderMr. Narendra Bansal
HeadquartersNew Delhi, India
Area served
Worldwide
Key people
Keshav Bansal, Director
ProductsMobile phones, Smartphones, Washing machines , LED televisions, Audio Equipment
RevenueIncrease ₹6,200 Cr (USD$ 928 Million) [1]
Websitehttp://www.intex.in

Intex Technologies, founded in 1996, is an Indian smartphone, consumer durables and IT Accessories manufacturer. Intex is headquartered in New Delhi, India.[2][3]

Intex manufactures Smartphones, IT accessories and consumer electronics durables.[4]

Intex is an ISO 9001:2008 certified company. It has a portfolio of more than 16 product categories ranging from mobile handsets, wearable devices, home theatre solutions, multimedia speakers, and DVD players, LED / LCD TVs, induction cookers, washing machines and more.[5][6][7][8]

India's first Firefox OS powered mobile phone, Intex Cloud FX, was launched by Intex.[9] [10] India's First Linux-based Sailfish OS powered mobile phone, the Aqua Fish was launched by Intex. [11] after introducing it during World Mobile Congress 2016 at Barcelona in Spain.

History

Intex Technologies (India) Ltd. was incepted in the year 1996. by Mr. Narendra Bansal, the founder and CMD of Intex Technologies. It started in 1990s with trading of Audio and Video cassettes. In 1993 International Impex was formed which dealt in floppy disks, ethernet cards and other accessories. In 1996, Intex Technologies was formed. The name came from International Impex, the first company of Mr. Narendra Bansal. By 2000, Intex introduced multimedia speakers and expanded its business outside Delhi. Overall company's turnover reached 32 Crores by 2003. By 2006 consumer electronics, with offerings like DVD players, LED/ LCD TVs, induction cookers, home theatre solutions were introduced to the business. Intex technologies started its mobile phone business in the year 2007.[12]

Intex Technologies achieved a turnover of Rs 4000 crore in FY14-15.[13]

Intex has signed up with Mukesh Ambani-led Reliance Jio Infocomm to supply 4G handsets. These handsets will be enabled with voice over LTE feature. [14]

R&D and Manufacturing

The company has Centre for Research and Development in India and China. Intex's manufacturing domain comprises factories in India and China manufacturing various products. [15]

Distribution and Global Presence

Intex has 29 branches - stock and sales offices, a distribution network comprising 1100+ distributors and 80,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites. [16] Intex has a Pan-India network of sales and service centers comprising 29 branches and over 900 service touch points. [17] [18] Intex has a global presence with its products available in more than 90 countries. [19] [20] [21]

Awards and Accreditations

Intex Technologies in November 2015 became India's No. 1 mobile handset brand. [22]

The Fastest Growing Brand in India in Telecom Sector Award 2016
Intex was awarded "The Fastest Growing Brand in Indian Telecom Sector Award" at World Brands Summit held in Dubai. [23]

The Golden Globe Awards 2016
Intex Smart World was awarded Golden Globe Awards 2016 for ‘Market Leadership’ and ‘Operational Excellence’. [24]

Retail Excellence Award 2016
Intex Smart World bagged two awards for ‘Innovative Retail Concept of the Year’ and ‘Impactful Retail Design & Visual Merchandising’. [25]

Mobility Excellence Award 2015 - New Delhi
- Intex claimed top three honors at the first edition of Mobility Excellence Awards 2015.
- Intex CLOUD FX was selected as the Best Firefox Smartphone by Jury for being Asia’s first Firefox & India’s lowest priced smart phone [26]

Mobby's Award 2015 - New Delhi
(MOBBY’S Awards (Awards for Excellence in Mobile Entertainment & Digital Technology) - 2015 BEST USE OF SOCIAL MEDIA IN MARKETING [27]

Advertising Campaigns

2016, Intex roped in Bollywood actor Madhuri Dixit for its consumer products for two years. [28]

From 2013, Bollywood actor Farhan Akhtar was contracted as a brand ambassador of Intex.[29]

Intex, in the year 2014 also appointed leading superstar of Kannada film industry, Sudeep as its new brand ambassadors for better association with South Indian customers [30]

In August 2015, Telugu Superstar Mahesh Babu was roped in as a brand ambassador with the launch of a new Intex smartphone Intex Aqua Trend. [31]

Suriya, Tamil superstar was roped in by Intex as a brand ambassador for Tamil Nadu, in August 2015. [32]

Sponsorships

Intex was principle broadcast sponsor for 2015 Indian Premier League (IPL) on Sony Network. [33]

Products

iRist Junior iRist Junior is the first IoT (Internet of Things) based wearable device from Indian brand. [34]


iRist July 2015, With the launch of iRist, Intex became the first Indian smartphone player to launch an Android-based smartwatch in India. Intex iRist, weighs 83 grams, comes with a 1.56-inch sapphire glass screen with a 240 X 240 resolution. It has 1.2Ghz dual-core processor and 512 MB RAM, the smartwatch supports 3G SIM and offers standalone calling feature. It runs on Android KitKat 4.4.2. It has in-built Playstore app and GPS. It sports a 5.0 MP camera. Intex iRist has 4GB internal storage that can be expanded up to 32 GB. It has standby time of up to 200 hours and a talk time of up to 4 hours. [35] [36]


Intex Aqua 4G+ It is the first 4G smartphone by Intex. It runs on Android Lollipop 5.0, 5-inch HD display, 1.3 GHz quad-core MediaTek MT6735 processor with 2GB of RAM, 16 GB of inbuilt storage.[37] [38]

Fitness Band

On 11 February 2016, Intex launched its first fitness band, the FitRist, in India.[39] The band sports a 0.86 OLED display and works with Android and iOS devices. The band is water-resistant and provides a battery life of up to 12 days. Features like step counter and sleep monitor are present as well.

On 10 August 2016, Intex launched fitRist Pulzz in India. The fitRist Pulzz is successor to the FitRist and features a 0.66-inch OLED display having a resolution of 64 x 48 pixels. The band is water-resistant and also lets users control music and camera on their smartphone. Besides boasting features like step counter, hear rate monitor and sleep monitor, the band also shows notifications related to calls, SMS, Facebook Messenger and WhatsApp.

References

  1. ^ "Intex Technologies expects 50% of revenue from consumer durables by 2017-end".
  2. ^ "Intex Phones". NDTV Convergence Ltd.
  3. ^ "Company Overview of Intex Technologies (India) Ltd".
  4. ^ "Intex Phones". Bennett, Coleman & Co. Ltd.
  5. ^ "Intex Styles to strengthen presence in north India".
  6. ^ "Intex Technologies aims at Rs 2,000 cr revenue in FY14".
  7. ^ "Intex launches new 29-inch HD LED TV for Rs 18,990".
  8. ^ "Intex Technologies to expand consumer durables range; eyes Rs 2000 crore sales".
  9. ^ "Intex Cloud FX & Firefox OS review: Half-baked alternative".
  10. ^ "Now, Mozilla rolls out smartphones at Rs 1,999".
  11. ^ Intex Technologies. "Intex Technologies on Twitter". Retrieved 24 February 2016.
  12. ^ "Narendra Bansal's Intex Technologies: How the company turned into Rs 1,070 cr electronics behemoth". Bennett, Coleman & Co. Ltd.
  13. ^ "Intex aims to double turnover to $1.5 bn".
  14. ^ "Intex ties up with Reliance Jio to supply 4G handsets".
  15. ^ "Intex Tech plans to invest ₹500 cr in smartphone unit".
  16. ^ "Intex Launches Aqua Y2 Pro in India at Rs. 4,333".
  17. ^ "ntex Mobile appoints Sanjeev Kumar as AGM, media planning".
  18. ^ "Mobile phone-maker Intex Tech turns to branding, marketing".
  19. ^ "Intex To Start Manufacturing Mobile Phones In India".
  20. ^ "Intex To Set Up Its Mobile Manufacturing Unit In India".
  21. ^ "Intex Mobile appoints Sanjeev Kumar as AGM, media planning".
  22. ^ "Intex pips Micromax as India's No. 1 mobile handset brand".
  23. ^ "Intex Bags 'The Fastest Growing Brand in India in Telecom Sector Award'".
  24. ^ "Intex Smart World Wins Another Retail Industry Award".
  25. ^ "Intex Smart World Wins Retail Excellence 2016 Award".
  26. ^ "1st Mobility Excellence Awards Ceremony held in New Delhi".
  27. ^ "1st Mobility Excellence Awards Ceremony held in New Delhi".
  28. ^ "Intex appoints Madhuri Dixit as brand ambassador for consumer durable products".
  29. ^ "Intex ropes in Farhan Akhtar as ambassador for smartphones".
  30. ^ "Mobile phone maker Intex ropes in Kannada actor Sudeep".
  31. ^ "Intex Technologies ropes in Mahesh Babu as brand ambassador".
  32. ^ "Intex ropes in actor Suriya as brand ambassador for Tamil Nadu".
  33. ^ "Intex becomes official broadcast sponsor of IPL 2015".
  34. ^ "Intex iRist Junior, iRist Pro Smartwatches Launched in India".
  35. ^ "iRist: Intex launches its first Android smartwatch in India at Rs 11,999".
  36. ^ "Intex iRist First Impressions".
  37. ^ "Intex Aqua 4G+: Take a first look at the first 4G smartphone from Intex".
  38. ^ "Intex Aqua 4G+ With Android 5.0 Lollipop Launched at Rs. 9,499".
  39. ^ "Intex FitRist activity tracking smartband launched in India for Rs. 999". 11 February 2016. Retrieved 10 August 2016.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Intex_Technologies&oldid=733831339"