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Bisexual chic is a phrase sometimes used to describe the public acknowledgement of bisexuality among various segments of society. In some cases the phrase can be considered pejorative, when used to trivialize or dismiss genuine feelings of same-sex attraction especially if those expressing these thoughts, continue to exhibit otherwise heteronormative behaviors.

One usage of the phrase describes increased public interest in bisexuality, or increased social acceptance of bisexuality. This usage is usually associated with a celebrity coming out as bisexual or being labeled as bisexual, or with a high-profile reference to bisexuality in popular culture media, like a cover article of a magazine.

The other main usage describes a faddish attention towards bisexuality. This usage is also limited in scope, as it fails to provide relevant content of what it means to be bisexual, to give context to the legitimacy of bisexuality as an orientation, and even to convey a full understanding of bisexuality.^[1]

Origin of term

The phrase came into usage in the 1970s, on the tail end of the hippie movement, which extolled free love. This era ushered in the emergence of glam rock, and British artists like Elton John and David Bowie. In 1980, TIME Magazine referred to Bowie's persona Ziggy Stardust as "the orange-haired founder of bisexual chic."^[2] A media-generated “wave” took place, focusing “on "bisexual chic" in the club scene, and among celebrities such as Elton John, David Bowie and Patti Smith.”^[3] At the same time, bisexual groups formed in several large US cities, heralding the birth of the modern bisexual civil rights and liberation movements.^[4]Musical acts such as Elton John, Mick Jagger, Lou Reed and the androgynous David Bowie made public their experiences with other men, as did celebrities like Marlon Brando and Gore Vidal, Janis Joplin and Joan Baez.

In 1972, the highly popular musical film Cabaret featured a love triangle with a man and woman fighting for the same (male) lover. The author who inspired it, Christopher Isherwood, was among the first openly homosexual celebrities.^[5] Later in the decade, the androgyny of glam rock and softening of male fashion in the disco movement allowed new recognition for bisexuality as a perceived form of sexual liberation.

The phrase can be used to imply someone is only pretending to be bisexual because it’s fashionable at the moment.^[6] Alternatively, it can be used to assert that someone is free of taboos, experimental, in touch with both masculine and feminine aspects of themselves, and therefore potentially a better lover or even a better person.^[7]

Gender contrasts and the decline of bisexual chic

Fading of bisexual chic in the 1980s

Bisexual chic has eluded males in recent decades. It fell out of popularity with the increasingly conservative culture that dominated the 1980s. As evidence of the AIDS epidemic surfaced in the media about homosexual men contracting a "strange new illness," promiscuous bisexuals were seen as likely carriers, and the fad waned. As a result, many people who had declared themselves bisexual in the 1970s now retracted their comments. Mick Jagger, Lou Reed, David Bowie renounced their bisexuality in the 1980s. Male counterparts to female celebrity figures flirting with bisexuality are extremely rare. By the 2000s it would represent an apparent double standard. It is unacceptable among males; it is seen as cute and even acceptable among females.

Reemergence of Bisexual chic

In the early 1990s, another wave of bisexual chic began, again beginning in the celebrity world. This time, however, women were at the forefront of the trend. In Madonna's infamous music video for "Justify My Love," she passionately kisses former Roxy Music model Amanda Cazalet (who is dressed as a man) and her male lover. Madonna also later released her provocative book Sex, as well as revealing her controversial "Erotica" music video that also featured same-sex contact. Openly bisexual comedian and rumored lover of Madonna, Sandra Bernhard, was featured as a bisexual on the popular television sitcom Roseanne amidst the trend. To illustrate the trend, Roseanne later found herself kissed by another woman and was "consoled" by Bernhard's character, bringing bisexuality to Middle America.

The willingness of heterosexual actors to engage in homosexual behavior for roles in film also fueled bisexual chic. The cult-classic My Own Private Idaho (which is often cited as providing River Phoenix's most potent film role) was released in 1991 and saw Phoenix and Keanu Reeves as gay hustlers. The controversial 1992 hit Basic Instinct featured a glamorous bisexual murderer played by Sharon Stone. In 1993, Tom Hanks, arguably the most popular actor at that time, won an Academy Award for portraying a gay man who had AIDS in Philadelphia. The fashion industry was the next promoter of bisexual chic, when Calvin Klein and others began to generate homoerotic, lesbian chic, and otherwise sexually ambiguous images as advertisements for their consumers.

Popular culture saw a leaning towards the acceptance of gay rights, fueled by celebrities, take effect during the 1990s. Ellen DeGeneres, Melissa Etheridge, k.d. lang, Elton John, Rupert Everett and others who identified as homosexuals, became enormously popular entertainers. Perhaps taking them as an example, bisexuals or bi-curious people began to be unafraid to announce their orientation. There was a sharp rise in coming out, both among homosexuals and bisexuals. Soon, gays, lesbians and bisexuals were almost ubiquitous in the media, and Hollywood officially had taken the closet door off. Even a star with a huge mainstream following, Janet Jackson, recorded a cover version of Rod Stewart's "Tonight's the Night (Gonna Be Alright)" in which she sings to a woman with whom she is about to engage in a ménage à trois, saying, "This is just between me... and you... and you...."

Question of male bisexual chic

In music, Michael Stipe of the wildly popular band R.E.M. alluded to his bisexual inclinations for the first time during this period. As well, Kurt Cobain of Nirvana said that he could possibly be bisexual in The Advocate during his brief but revolutionary career in the early nineties, as did his wife, Courtney Love of Hole. Popular front man Billie Joe Armstrong for the California-based band Green Day made a profound statement about bisexuality when he came out in The Advocate on January 24, 1995.

Nevertheless, far fewer men are open about committing to or flirting with bisexuality. The above examples of bisexual women far out-number the bisexual men.

Bisexual chic in the 2000s

Some have pointed to the first decade of 2000s as another flashpoint for the bisexual chic trend, with sexually fluid musical acts like The Killers, Peaches, and Franz Ferdinand all receiving considerable success. Films alluding to bisexuality (or manifestations thereof) such as Kissing Jessica Stein, Y tu mamá también, Mulholland Drive, Alexander, Kinsey, and Brokeback Mountain are being distributed and received well. In 2005, Alex Kelly featured on The O.C., was a high-visibility bisexual character on U.S. network television, forming relationships with two of the show's main characters.

Britney Spears staged a kiss with Madonna (who also kissed Christina Aguilera in the same performance) on an MTV Video Music Awards performance that would continue to fuel bisexual chic,[4] [5] since it was clear from her impending marriage to Kevin Federline that Spears was certainly not a monosexual lesbian. The kiss is seen as a publicity stunt but helped to fuel the ever-growing trend. In November 2006, Paris Hilton appeared in public with her hand on Spears' left breast.^[8]

In 2006, actress and model Carmen Electra (who appeared in glam rocker Joan Jett's music video, A.C.D.C.), revealed that she had a childhood crush on Jett.^[9], ^[10]

In 2006, British sci-fi series Torchwood aired, which features amongst its cast at least two bisexual characters, with all of them described as bisexual by newspapers like The Sun.^[11] This has in turn led to more discussion of the nature of bisexuality across interview programs in Britain, notably Friday Night with Jonathan Ross and others.

According to surveys by the CDC, a larger number of female college and high school students are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time. Whether or not this change in popular culture is longstanding or, indeed, a simple trend remains to be seen[6].

Criticisms of term

Members of the bisexual community, although usually in favor of bisexual visibility, see “bisexual chic” as an informal form of bisexual visibility that, while potentially helpful, glosses over issues of sexual health and orientation, as well as self-determination and identity politics.

References

^ US girls embrace gay passion fashion, The Observer, by Richard Luscombe, January 4, 2004
^ Time magazine, Monday, Aug. 04, 1980
^ Bisexuality in the United States: A Social Science Reader by Paula Claire Rust, 2000, pg 538
^ A Brief History of the Bisexual Movement
^ Christopher Isherwood on GLBTQ.com
^ San Francisco's Bisexual Center and the Emergence of a Bisexual Movement by Jay P. Paul
^ Sex in Public: Australian Sexual Cultures by Jill Julius. Matthews; 1997, pg 75
^ [1]
^ [2]
^ [3]
^ Sarah Nathan (2006). "Dr Ooh gets four gay pals". The Sun. Retrieved 2006-10-06. GAY Doctor Who star John Barrowman gets four BISEXUAL assistants in raunchy BBC3 spin-off Torchwood. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help); Unknown parameter |month= ignored (help)

@@ Line 7: / Line 7: @@
 The other main usage describes a [[fad]]dish attention towards bisexuality. This usage is also limited in scope, as it fails to provide relevant content of what it means to be bisexual, to give context to the legitimacy of bisexuality as an orientation, and even to convey a full understanding of bisexuality.<ref>[http://www.guardian.co.uk/gayrights/story/0,12592,1115656,00.html US girls embrace gay passion fashion, The Observer, by Richard Luscombe, January 4, 2004]</ref>
+==Origin of term==
 The phrase came into usage in the [[1970s]], on the tail end of the [[hippie]] movement, which extolled [[free love]].  This era ushered in the emergence of [[glam rock]], and British artists like [[Elton John]] and [[David Bowie]]. In [[1980]], [[TIME Magazine]] referred to Bowie's persona [[Ziggy Stardust]] as "the orange-haired founder of bisexual chic."<ref>[http://www.time.com/time/magazine/article/0,9171,920940-2,00.html Time magazine], Monday, Aug. 04, 1980</ref> A media-generated “wave” took place, focusing “on "bisexual chic" in the [[club scene]], and among celebrities such as Elton John, David Bowie and [[Patti Smith]].”<ref>''Bisexuality in the United States: A Social Science Reader''
-by Paula Claire Rust, 2000, pg 538</ref>  At the same time, bisexual groups formed in several large [[United States|US]] cities, heralding the birth of the modern bisexual [[civil rights]] and [[liberation movement]]s.<ref>[http://www.binetusa.org/bihistory2.html A Brief History of the Bisexual Movement]</ref>
+by Paula Claire Rust, 2000, pg 538</ref>  At the same time, bisexual groups formed in several large [[United States|US]] cities, heralding the birth of the modern bisexual [[civil rights]] and [[liberation movement]]s.<ref>[http://www.binetusa.org/bihistory2.html A Brief History of the Bisexual Movement]</ref>Musical acts such as [[Elton John]], [[Mick Jagger]], [[Lou Reed]] and the [[androgynous]] [[David Bowie]] made public their experiences with other men, as did celebrities like [[Marlon Brando]] and [[Gore Vidal]], [[Janis Joplin]] and [[Joan Baez]].
+In 1972, the highly popular musical film ''[[Cabaret (film)|Cabaret]]'' featured a love triangle with a man and woman fighting for the same (male) lover.  The author who inspired it, [[Christopher Isherwood]], was among the first openly [[homosexual]] celebrities.<ref>[http://www.glbtq.com/literature/isherwood_c.html Christopher Isherwood on GLBTQ.com]</ref> Later in the decade, the androgyny of [[glam rock]] and softening of male fashion in the [[disco]] movement allowed new recognition for bisexuality as a perceived form of sexual liberation.
 The phrase can be used to imply someone is only pretending to be bisexual because it’s fashionable at the moment.<ref>[http://www2.hu-berlin.de/sexology/BIB/bicent.htm San Francisco's Bisexual Center and the Emergence of a Bisexual Movement] by Jay P. Paul</ref>  Alternatively, it can be used to assert that someone is free of taboos, experimental, in touch with both masculine and feminine aspects of themselves, and therefore potentially a better lover or even a better person.<ref>''Sex in Public: Australian Sexual Cultures'' by Jill Julius. Matthews; 1997, pg 75</ref>
+==Gender contrasts and the decline of bisexual chic==
+=== Fading of bisexual chic in the 1980s ===
+Bisexual chic has eluded males in recent decades. It fell out of popularity with the increasingly [[American conservatism|conservative]] culture that dominated the [[1980s]]. As evidence of the [[AIDS]] epidemic surfaced in the media about [[homosexual]] men contracting a "strange new illness," promiscuous bisexuals were seen as likely carriers, and the fad waned. As a result, many people who had declared themselves bisexual in the 1970s now retracted their comments.  Mick Jagger, Lou Reed, David Bowie renounced their bisexuality in the 1980s.  Male counterparts to female celebrity figures flirting with bisexuality are extremely rare.
+By the 2000s it would represent an apparent [[double standard]].  It is unacceptable among males; it is seen as cute and even acceptable among females.
+== Reemergence of Bisexual chic ==
+In the early [[1990s]], another wave of '''bisexual chic''' began, again beginning in the celebrity world.  This time, however, women were at the forefront of the trend.  In [[Madonna (entertainer)|Madonna]]'s infamous [[music video]] for "[[Justify My Love]]," she passionately kisses former [[Roxy Music]] model Amanda Cazalet (who is dressed as a man) and her male lover. Madonna also later released her provocative book ''[[Sex (book)|Sex]],'' as well as revealing her controversial "[[Erotica (song)|Erotica]]" music video that also featured same-sex contact. Openly bisexual comedian and rumored lover of Madonna, [[Sandra Bernhard]], was featured as a bisexual on the popular television sitcom ''[[Roseanne (TV series)|Roseanne]]'' amidst the trend. To illustrate the trend, Roseanne later found herself kissed by another woman and was "consoled" by Bernhard's character, bringing bisexuality to Middle America.
+The willingness of [[heterosexual]] actors to engage in homosexual behavior for roles in film also fueled bisexual chic.  The cult-classic ''[[My Own Private Idaho]]'' (which is often cited as providing [[River Phoenix]]'s most potent film role) was released in [[1991 in film|1991]] and saw Phoenix and [[Keanu Reeves]] as gay [[Male prostitute|hustlers]]. The controversial [[1992]] hit ''[[Basic Instinct]]'' featured a glamorous bisexual murderer played by [[Sharon Stone]]. In [[1993]], [[Tom Hanks]], arguably the most popular actor at that time, won an [[Academy Awards|Academy Award]] for portraying a gay man who had [[AIDS]] in ''[[Philadelphia (film)|Philadelphia]]''.
+The fashion industry was the next promoter of bisexual chic, when [[Calvin Klein]] and others began to generate homoerotic, lesbian chic, and otherwise sexually ambiguous images as advertisements for their consumers.
+Popular culture saw a leaning towards the acceptance of [[gay rights]], fueled by celebrities, take effect during the 1990s.  [[Ellen DeGeneres]], [[Melissa Etheridge]], [[k.d. lang]], [[Elton John]], [[Rupert Everett]] and others who identified as homosexuals, became enormously popular entertainers. Perhaps taking them as an example, bisexuals or [[bi-curious]] people began to be unafraid to announce their orientation.  There was a sharp rise in [[coming out]], both among homosexuals and bisexuals.  Soon, gays, lesbians and bisexuals were almost ubiquitous in the media, and Hollywood officially had taken the closet door off.
+Even a star with a huge mainstream following, [[Janet Jackson]], recorded a [[cover version]] of [[Rod Stewart]]'s "[[Tonight's the Night (Gonna Be Alright)]]" in which she sings to a woman with whom she is about to engage in a ''[[ménage à trois]]'', saying, ''"This is just between me... and you... and you...."''
+===Question of male bisexual chic===
+In music, [[Michael Stipe]] of the wildly popular band [[R.E.M. (band)|R.E.M.]] alluded to his bisexual inclinations for the first time during this period. As well, [[Kurt Cobain]] of [[Nirvana (band)|Nirvana]] said that he could possibly be bisexual in ''[[The Advocate]]'' during his brief but revolutionary career in the early nineties, as did his wife, [[Courtney Love]] of [[Hole (band)|Hole]]. Popular front man [[Billie Joe Armstrong]] for the California-based band [[Green Day]] made a profound statement about bisexuality when he came out in ''The Advocate'' on January 24, 1995.
+Nevertheless, far fewer men are open about committing to or flirting with bisexuality.  The above examples of bisexual women far out-number the bisexual men.
+== Bisexual chic in the 2000s ==
+Some have pointed to the first decade of 2000s as another flashpoint for the '''bisexual chic''' trend, with sexually fluid musical acts like [[The Killers (band)|The Killers]], [[Peaches (artist)|Peaches]], and [[Franz Ferdinand (band)|Franz Ferdinand]] all receiving considerable success. Films alluding to bisexuality (or manifestations thereof) such as ''[[Kissing Jessica Stein]]'', ''[[Y tu mamá también]]'', ''[[Mulholland Drive (film)|Mulholland Drive]]'', ''[[Alexander (film)|Alexander]]'', ''[[Kinsey (film)|Kinsey]]'', and ''[[Brokeback Mountain]]'' are being distributed and received well. In [[2005]], [[Alex Kelly]] featured on ''[[The O.C.]]'', was a high-visibility bisexual character on U.S. [[network television]], forming relationships with two of the show's main characters.
+[[Britney Spears]] staged a kiss with [[Madonna (entertainer)|Madonna]] (who also kissed [[Christina Aguilera]] in the same performance) on an [[Madonna at the 2003 MTV Video Music Awards|MTV Video Music Awards]] performance that would continue to fuel bisexual chic,[http://www.mtv.com/news/articles/1477729/20030828/spears_britney.jhtml?headlines=true] [http://extratv.warnerbros.com/dailynews/extra/09_03/09_02c.html] since it was clear from her impending marriage to [[Kevin Federline]] that Spears was certainly not a [[monosexual]] lesbian. The kiss is seen as a publicity stunt but helped to fuel the ever-growing trend. In November 2006, [[Paris Hilton]] appeared in public with her hand on Spears' left breast.<ref>[http://www.playfuls.com/news_00001729_Britney_Spears_Groped_By_Paris_Hilton.html]</ref>
+In 2006, actress and model [[Carmen Electra]] (who appeared in [[glam rock]]er [[Joan Jett]]'s music video, ''A.C.D.C.''), revealed that she had a childhood [[crush]] on Jett.<ref>[http://www.postchronicle.com/news/entertainment/tittletattle/article_21212168.shtml]</ref>, <ref>[http://www.dotnewsmagazine.com/arts1.htm]</ref>
+In [[2006]], British sci-fi series ''[[Torchwood]]'' aired, which features amongst its cast at least two bisexual characters, with all of them described as bisexual by newspapers like ''[[The Sun]]''.<ref>{{cite web
+| url = http://www.thesun.co.uk/article/0,,2001320029-2006430699,00.html
+| title = Dr Ooh gets four gay pals
+| accessdate = 2006-10-06
+| author = Sarah Nathan
+| authorlink =
+| coauthors =
+| year = 2006
+| month = September
+| publisher = The Sun
+| quote = GAY Doctor Who star John Barrowman gets four BISEXUAL assistants in raunchy BBC3 spin-off Torchwood.
+}}</ref> This has in turn led to more discussion of the nature of bisexuality across interview programs in Britain, notably ''[[Friday Night with Jonathan Ross]]'' and others.
+According to surveys by the [[Centers for Disease Control and Prevention|CDC]], a larger number of female college and high school students are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time.  Whether or not this change in popular culture is longstanding or, indeed, a simple trend remains to be seen[http://msnbc.msn.com/id/9358339].
+==Criticisms of term==
 Members of the [[bisexual community]], although usually in favor of bisexual visibility, see “bisexual chic” as an informal form of bisexual visibility that, while potentially helpful, glosses over issues of [[sexual health]] and [[orientation]], as well as [[self-determination]] and [[identity politics]].