NTV7

Natseven TV Sdn Bhd (ntv7)

File:NTV7 New.JPG
Type	Private broadcast digital terrestrial television
Country	Malaysia
Availability	National
Owner	Media Prima Berhad
Launch date	April 7 1998
Official website	www.ntv7.com.my

Natseven TV Sdn Bhd or better known as ntv7 is the first digital terrestrial television in Malaysia was launched nationwide on April 7 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Your Feel Good Channel".

Background, Content and Features

As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station. Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.

The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The Station, which broadcasts on the UHF frequency band offers a combination of Malay, English, Chinese and Indian programmes, produced locally as well as some from overseas.

Offering a wide variety of programming, ntv7's line-up includes dramas, situational comedies (sitcoms), entertainment programmes, game shows, children programmes, anime, and movies. In addition, there are also the station's news bulletins in Malay, English and Mandarin which aim to be independent and relevant at all times.

History

After being in operation since 1998, ntv7 is proud of its achievement in building a strong following amongst Malaysian television audiences. So much so that the public's perception is that the Station has been around for much longer than this. Broadcast signals go through a network of 10 transmitters dotted around the country. Daily transmission begins at 8.00 am until past midnight.

In October 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns 3 other private TV stations in Malaysia - TV3, 8TV & TV9 as well as a controlling stake in The New Straits Times Press (Malaysia) Bhd.

ntv7 currently broadcasts under UHF (Ultra High) Frequency. A VHF (Very High) Frequency transmission is also available in the Klang Valley on Channel 7. In the Klang Valley, the UHF channel is 37.

ntv7 is also available over Astro on Channel 7.

Programming

Dramas are in blue; variety programmes are in red; movies and/or specials are in black; reality shows are in orange; serial soap dramas are in pink; comedies are in green

ntv7's Primetime programmes as of August 2007.

	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:15 PM	10:30 PM	10:45 PM	11:00 PM	11:15 PM	11:30 PM	11:45 PM
Monday	7 Edition	CSI:New York		The Beautiful Scent			Mandarin 7	24-Hour Challenge	CSI:Miami
Tuesday		Hell's Kitchen						Chinese Movie
Wednesday		Bones						24-Hour Challenge	Grey's Anatomy
Thursday		Nite of Soulful Stars						Pensonic Pride		Shark
Friday		Elly		Star Idol Malaysia				24				Everybody Loves Raymond
Saturday		Malay Telemovie			Mandarin 7
Sunday		Tabir Merdeka	The Firm			Top 10 Hainan Chicken Rice	Chinese Movie

ntv7's Programmes

Here are some of the ntv7's most-watched primetime programmes.

Comedy/Drama

• CSI: Crime Scene Investigation
• CSI: Miami (Season 3 onwards)
• CSI: NY
• 3 LBS
• Men in Trees
• Standoff
• Six Degrees
• Bones
• Grey's Anatomy (Season 2 onwards)
• The Shield
• Charmed
• Pepper Dennis
• 24 (Season 4 onwards)
• Medium
• Two and a Half Men
• Everybody Loves Raymond
• Frasier
• Kitchen Confidential
• Scrubs
• Killer Instinct
• JAG
• Lizzie McGuire
• Are You Afraid of the Dark?
• Sabrina, the Teenage Witch (TV series)
• Survivor

Reality/Competition

• American Inventor
• Amazing Race
• Fear Factor Malaysia
• America's Funniest Home Videos
• Just For Laughs
• Now See This
• The Firm
• Wild on the Set
• Deal or No Deal (Malaysia Edition)
• The Martha Stewart Show

Anime and Cartoon

• Atomic Betty
• Hi Hi Puffy AmiYumi
• UFO Baby
• The Powerpuff Girls
• Samurai Jack
• Mr. Bean, The Animated Series
• Yu Gi Oh!
• Ninja Hattori Kun
• The Prince of Tennis
• Pretty Cure
• Crayon Shin Chan
• Doraemon
• Sabrina, The Animated Series
• Sabrina's Secret Life
• Martin Mystery
• Oggy and the Cockroaches
• Ragnarok the Animation
• Fruits Basket
• Trinity blood
• The Melancholy of Haruhi Suzumiya
• Inuyasha
• Keroro Gunso
• Chibi Maruko-chan
• Shakugan no Shana
• Tsubasa Chronicle
• Shaman King
• Angelic Layer
• Sonic X
• Basilisk: The Kouga Ninja Scrolls
• Masked Rider Ryuki
• Masked Rider Faiz
• Masked Rider Blade
• Jigoku Shoujo

Logo timeline

• The first ntv7 logo used from 1998-2000
  The first ntv7 logo used from 1998-2000
• The second ntv7 logo used from 2000-2002
  The second ntv7 logo used from 2000-2002
• The third ntv7 logo used from 2002-2006
  The third ntv7 logo used from 2002-2006
• The present ntv7 logo
  The present ntv7 logo

Trivia

• ntv7 is the first television in Malaysia to have a digital restoration.

See also

• List of Malaysian television stations
  • 8TV
  • RTM1
  • RTM2
  • TV3
  • TV9
• Circle 7 logo

External link

• Official Site