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Revision as of 02:00, 16 July 2009

"Obsessed"
Song

"Obsessed" is a song by American singer Mariah Carey, released as the lead single from her 12th studio album, Memoirs of an Imperfect Angel.[1] The song is produced and co-written by Mariah Carey, The-Dream and Christopher "Tricky" Stewart.

Background and release

On June 9, 2009, Carey announced via Twitter that the first single from Memoirs would be "Obsessed" and that it would be released to radio the following Tuesday, June 16; she also stated that "this is one of [her] favorite songs ever."[2][3] The singer also stated that the song was an "uptempo fun summer record," and even though she wanted to release a Butterfly-era ballad, "Obsessed" had to come out first. She wrote on Twitter, "It's different for me, but clearly, it's SO me!"[4][5] The song was transmitted digitally to radio stations on June 16, 2009 for immediate airplay and made its debut on Chicago radio station B96 at 2:00 pm. A remix of the song, featuring rapper Gucci Mane, premiered on the same day.[1].

Music video

The music video was directed by Brett Ratner.[6] It was shot on June 28, 2009[7] and June 29, 2009.[8] Additionally, Carey plays both the roles of the stalked celebrity as well as her stalker - a male, thus, her dressing up as a man.[9] There are 2 videos for "Obsessed" The original,and the remix feat. Gucci Mane. Both have a storyline where Carey plays several parts.[10]. The video will premiere on the July 15, 2009 episode of America's Got Talent.[11]

Digital Spy gave the video a mixed to positive review stating:

It isn't quite as ridiculous as we were hoping, and Mariah's insisting the male stalker she plays isn't meant to be a "specific person", but there's still plenty to enjoy in the 'Obsessed' video. Press play below for a lot of MC cleavage, a not entirely convincing fake beard and a neat Mean Girls reference towards the end.[12]

Critical reception

Daniel Kreps from Rolling Stone stated that "the biting mid-tempo track is already more musically and lyrically engrossing than E=MC²’s singles,"[13] while a reviewer from Hitfix stated that the song "is [a] rhythmically-driven, mid-tempo slice of summer delight, full of insults delivered in an innocent, sugary sweet questioning way by Carey, which only adds to its appeal," adding that Carey "pulls it off."[14] Newsday writer Glenn Gamboa wrote on the paper's music blog that Carey "coos confidently, riding the laid-back beat, probably holding back the laughs as she insults again."[15]MTV called the song "glossy, flossy, and decidedly 'urban'."[16] FMQB's Bob Burke said that "There's no doubt that Mariah can sing like no one else, but sometimes less is best, as is the case on this hypnotic track that is sure to keep MC fans totally 'Obsessed'."[17] The Boston Herald gave the song a B+ review, calling it "The soon-to-be-hot song of the season", adding that Carey "still got it".[18] Billboard gave "Obsessed" a good review, saying that "Carey has crafted a gem of a diss record" and stated it could possibly be her 19th chart-topper.[19] The song also became a "Single of the Week" in People, calling it "[a] summery midtempo bouncer".[20]. Nicole Frehsee from Rolling Stone said that "The cut doesn't show off Mariah's fab pipes – Auto-Tuned coos are subdued in for those high C's – but it's the catchiest anti-stalking anthem of the summer".[21][22]


In contrast, "Obsessed" received a mixed review from the Los Angeles Times, with a writer stating that although this was "a feistier Mimi than [they]'re used to," she ultimately "has been molded to fit current trends" and that the single "again sells out the songbird to her producers."[23]. Bill Lamb from About.com was also critical of "Obsessed," saying that Carey should have put out a stronger lead single from Memoirs of an Imperfect Angel, and ultimately called it "forgettable".[24]

Lyrical content

In an interview with HipHopDX, The-Dream stated that Carey had a song that everyone would be talking about and that it would "light up the blogs," also calling it a "fire record." The producer noted that due to the content of the song, "somebody’s going to be very upset."[25][26]

Within hours after the song's release, various outlets speculated that its target was rapper Eminem, in response to his song "Bagpipes from Baghdad," in which he taunted Carey's husband, Nick Cannon by telling Nick Cannon to back off and that Carey is his.[13][15][23][27] According to MTV, Carey alludes to drug problems in "Obsessed," which Eminem opened up about on his latest album, Relapse.[28]

However, in an interview with MTV News, Cannon stated, "To be completely honest, she did the record 'cause she's a huge fan of this movie Mean Girls, and there's a line in the movie where one of the girls is like, 'Why are you so obsessed with me?' She says that at the beginning of the song, and that's where the concept came from. But you know, art imitates life." He also stated that Carey "doesn't beef".[29]

Chart performance

"Obsessed" debuted at number 52 on the Billboard Hot R&B/Hip-Hop Songs chart and since then has peaked at number 31.[30][31] This marked Carey's forty-eighth chart entry on the Hot R&B/Hip-Hop Songs, which extends her lead for second most charted songs among women in the '90s and '00s.[32] The song debuted at number 68 on the Pop 100 Airplay chart, on the issue dated July 4, 2009.[33] It also debuted at number 13 on the Bubbling Under Hot 100 and peaked at number 1.[34] The song also charted on the Rhythmic Top 40 at number 29.[35] In Japan, the song debuted at number 94 on the Japan Hot 100 on the issue date July 4, 2009.[36] From the issue dated 25 July, Obsessed debuted on Hot 100.

Chart (2009) Peak
position
U.S. Billboard Hot 100[31] 11
U.S. Billboard Under Hot 100[37] 11
U.S. Billboard Hot R&B/Hip-Hop Songs[31] 31
Japan Hot 100[36] 82

Release history

Region Date Format Label
United States June 16, 2009[6] Airplay Island Records
July 6, 2009[38] Digital Download
Italy June 19, 2009[39] Airplay
July 6, 2009[40] Digital Download
Worldwide July 6, 2009 Digital Download
Germany July 31, 2009[41] CD single
United Kingdom August 17, 2009[42] CD single

References

  1. ^ a b Mariah Carey Remix Puts the 'G in Ghetto'. Rap-Up. June 14, 2009. Retrieved June 15, 2009.
  2. ^ Twitter / Mariah Carey. Twitter. June 9, 2009. Retrieved June 15, 2009.
  3. ^ Obsessed - New Mariah Single Out Next Week!. mariahcarey.com. June 9, 2009. Retrieved June 15, 2009.
  4. ^ Twitter / Mariah Carey. Twitter. June 9, 2009. Retrieved June 15, 2009.
  5. ^ Twitter / Mariah Carey. Twitter. June 9, 2009. Retrieved June 15, 2009.
  6. ^ a b The Island Def Jam Music Group. Mariah Carey Puts Finishing Touches on Her New Album, MEMOIRS OF AN IMPERFECT ANGEL, for August 25th Release. Yahoo! Finance. June 16, 2009. Retrieved June 16, 2009.
  7. ^ http://twitter.com/MariahCarey/status/2365439576
  8. ^ http://www.rap-up.com/2009/06/29/mariah-carey-shoots-obsessed-video/
  9. ^ http://twitter.com/MariahCarey/status/2628831685
  10. ^ http://twitter.com/MariahCarey/status/2628772966
  11. ^ http://twitter.com/MariahCarey/status/2579313736
  12. ^ http://www.digitalspy.co.uk/music/a165164/mariahs-obsessed-video-is-here.html
  13. ^ a b Kreps, Daniel. Mariah Carey Fires Back at Eminem in New Single “Obsessed”. Rolling Stone. June 16, 2009. Retrieved June 16, 2009.
  14. ^ Newman, Melinda. Review: Mariah Carey's new single, 'Obsessed'. Hitfix. June 16, 2009. Retrieved June 16, 2009.
  15. ^ a b Gamboa, Glenn. Mariah Carey's "Obsessed" single takes down Eminem. Newsday. June 16, 2009. Retrieved June 16, 2009.
  16. ^ Montgomery, James. Mariah Carey? Drake? Who Will Have The Summer Jam Of '09?. MTV News. June 16, 2009. Retrieved June 19, 2009.
  17. ^ [1]
  18. ^ Carter, Lauren. Disc Reviews: Mariah Carey. Boston Herald. Retrieved June 24, 2009.
  19. ^ Herrera, Monica. Single Reviews: Obsessed. Billboard. July 4, 2009. Retrieved June 29, 2009.
  20. ^ People magazine, page 45, July 6, 2009 issue.
  21. ^ http://www.mariahcarey.com/news/news.php?uid=2489
  22. ^ Rolling Stone, July 9-23 issue
  23. ^ a b Martens, Todd. Mariah Carey: Are we 'Obsessed'?. Los Angeles Times. June 16, 2009. Retrieved June 16, 2009.
  24. ^ Lamb, Bill. Mariah Carey - "Obsessed". About.com. Retrieved June 19, 2009.
  25. ^ Burgess, Omar. The-Dream Talks Auto-Tune, Mariah's Answer Record. HipHopDX. June 11, 2009. Retrieved June 15, 2009.
  26. ^ Joszor, Njai. Mariah Carey will throw punches on Obsessed single. Examiner.com. June 12, 2009. Retrieved June 15, 2009.
  27. ^ Wete, Brad. HOT FIVE AT 5: Featuring Mariah Carey. Vibe. June 16, 2009. Retrieved June 16, 2009.
  28. ^ Rodriguez, Jayson (June 16, 2009). "Is Mariah Carey's 'Obsessed' Directed At Eminem?". MTV. Retrieved June 17, 2009.
  29. ^ Vena, Jocelyn & Kash, Tim. Nick Cannon: Mariah Carey's Not Dissing Eminem In 'Obsessed'. MTV News. July 1, 2009. Retrieved July 2, 2009.
  30. ^ "Hot R&B/Hip-Hop Songs Obsessed July 4, 2009". Billboard. Retrieved June 28, 2009.
  31. ^ a b c "Hot R&B/Hip-Hop Songs Obsessed July 11, 2009". Billboard. Retrieved July 8, 2009.
  32. ^ Trust, Gary (June 18, 2009). "Chart Beat: The Black Eyed Peas, Lynda Carter, Paulina Rubio". Billboard. Retrieved June 28, 2009.
  33. ^ "Pop 100 Airplay Obsessed July 4, 2009". Billboard. Retrieved June 28, 2009.
  34. ^ "Bubbling Under Hot 100 Singles Obsessed July 11, 2009". Billboard. Retrieved 2009-07-08.
  35. ^ "Rhythmic Top 40 Obsessed July 11. 2009". Billboard. Retrieved 2009-07-08.
  36. ^ a b "Japan Hot 100 Obsessed July 4, 2009". Billboard. Retrieved 2009-07-08.
  37. ^ http://www.mariahdaily.com/news.shtml
  38. ^ "U.S. iTunes Obsessed". Apple. iTunes. Retrieved 2009-07-08.
  39. ^ "MARIAH CAREY 'OBSESSED' Arriva in radio il primo singolo di 'Memoirs of An Imperfect Angel'". MTV Italy. Retrieved 2009-06-28.
  40. ^ "iTunes Italy Obsessed". Apple. iTunes. Retrieved 2009-07-08.
  41. ^ Pop24
  42. ^ Karagianni, Tasoula. "New Releases U.K. - Forthcoming Singles". Radio 1. Retrieved 2009-07-08.
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