DZMB

DZMB-FM (90.7 Love Radio)

File:Love radio ph.jpg
Makati
Broadcast area	Metro Manila
Frequency	90.7 MHz
Branding	90.7 Love Radio
Programming
Format	Hot Adult Contemporary, OPM
Ownership
Owner	Manila Broadcasting Company (Manila Broadcasting Company)
Sister stations	DZRH, 96.3 Easy Rock, Yes! FM 101.1
History
First air date	July 1 1946 (AM Band) February 14, 1975 (FM Band)
Former frequencies	760 kHz
Call sign meaning	DZ Manila Broadcasting Company
Technical information
Power	25,000 watts
Links
Website	http://www.loveradio.com.ph/ http://www.kabisyo.com/

DZMB, branded as 90.7 Love Radio, is the flagship FM radio station of Manila Broadcasting Company in the Philippines. The station's studio is located at Star City, CCP Complex, Pasay City.

On-air staff

Most of the hosts/jocks' names are derived from common Filipino occupations (e.g., driver, vendor).

• Chris Tsuper – a cross-between "Christopher" and "tsuper", a jeepney driver. He was previously known as "Carlo Valentino" of Love Radio Lucena, of what is Chris's hometown in Lucena City.
• Nicole Hyala – lifted from "kolehiyala", a female college student
• Rica Hera - lifted from "kahera", "cashier"
• Missy Hista - lifted from "masahista", a masseuse
• Rico Pañero – lifted from "compañero", a moniker used to describe an attorney
• Kristine Dera - lifted from "tindera", a vendress.
• Papa Jack – lifted from the "padyak" boys, a bicycle with a sidecar
• Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
• Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)

Former on-air staff

90.7 Love Radio

• Matthew Dancer - lifted from "macho dancer"
• Bobby Guard – lifted from "bodyguard"
• Lala Banderas – lifted from "labandera"
• Monsieur Betero – lifted from "sorbetero"
• Tommy Tambay – lifted from "tumatambay"
• Johnny Thor - lifted from "janitor"
• Benjie Parak - lifted from Benjie Paras and "parak" (police)
• Sexy Terry – lifted from "secretary" (now Karen Golfo at DZRH)
• Rey Porter - lifted from "reporter" (now Justin Taylor at 96.3 Easy Rock)
• Isabel M. – lifted from "beliebella"

Love Radio 90.7 - DZMB

• Nikki Ballet
• Joe Fandango
• Bernie
• Reggie Valdez
• Baby Boogie
• Mike Lambada
• Ricky Mambo
• Andie
• Roy
• Sonny Swing
• Jessie Samba
• Gabby Tango †
• Jaymarie Pasamon

90.7 DZMB

• Grace Cervantes
• Georgia
• Carlo Sanchez
• Jim River - former station manager
• Boyet Tamayo - former station voice-over
• John dela Peña
• Gerard Jambora - "Eye in the Sky" traffic reporter
• Reggie Valdez
• Bob Cruz
• Mighty Thor
• Annie Buyco
• Ayie "White" Lanza
• Ed "Love" Lagman
• Archie "Brown" Chica
• Archie Black
• Rod Santos
• Arlene - former newscaster
• May Arevalo - former newscaster
• Manny F. Luzon - former station manager.

Post 90.7 DZMB

• Mike Enriquez
• Noli de Castro
• Eddie Mercado
• Mel Tiangco
• Jay Sonza
• Manny Reyes
• Angelique Lazo
• Daniel Razon

Love Radio stations

Further information: Love Radio stations

Strengths and criticisms

From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment. The jocks are criticized by mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names.

A plus factor is the signal quality. DZMB's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. It's a sure come-on even for radios of relatively weak quality, ensuring its popularity.

See also

• 96.3 Easy Rock
• YES! FM
• DZRH
• Manila Broadcasting Company