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Current ITV Weather logo

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

National weather

Overview

The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007,^[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland.) Most recently (Jan-July 2010) Confused.com have been the weather sponsor.During August 2010 the weather was shown without a sponsor for the first time since mid-1989. Currently the weather forecast is sponsored by Topps Tiles.

ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

Weathergens

From 1996 to 2001 when Powergen sponsored the weather, they used "weathergens" - human portrayals of the weather to show what it would be:

Norwin: Storms/Winds
Frice: Frost/Ice
Shivra: Cold snap
Aurora: Hot and humid
Brellina: Heavy Rain/Flash Flooding
Crystella: Snow
Mirka: Fog/Mist
Cyan: Turning Fresher
Nimbella: Patchy rain
Helios: Sun/Mist
Florta: Light winds
Gilda: Warm and pleasant
Gilda (2nd version): Unsettled/sun and showers

There were also thunderstorm & lightning versions of Norwin, Brellina and Nimbella for forecasts of thunderstorms. There was controversy when a petition was started against Norwin, as many parents said that it scared many young children, but it was allowed to stay on.^{[citation needed]} The weathergens have had over 500,000 combined views on YouTube.

Current forecasters

Martyn Davies (1989–present, utilised with ITV Meridian)
Siân Lloyd (1990–present)
Becky Mantin (2004–present)

Relief forecasters

Alex Beresford (2008–present, appears on ITV West/ITV Westcountry)
Manali Lukha (2010-present; appears on ITV London)

Former forecasters

Jo Blythe (2006-2008 on a relief basis, now with ITV Granada)
Richard Edgar (1992)
Laura Greene (mid 1990s)
John Hammond (1996–2003, now with BBC Weather)^[2]
Alex Hill (1989–1995, now working for the Met Office)
Robin McCallum (2002–2005, now with ITV London)
Jon Mitchell (2006-2008 on a relief basis, now with ITV Yorkshire)
Angie Phillips (1993–1995, now with BBC Newsline)^[3]
Chrissie Reidy (2001–2005, now with ITV London)
Trish Williamson (1989–1990, later became current affairs producer for BBC English Regions - Died in 2007)

Regional weather

Years	Presenter/Forecaster	Channel 3 Frachise	On air
	Simon Brant	ITV Anglia	Varies
	Amanda Houston
	Rachel Mackley
2009–present	Philippa Tomson	ITV Border, ITV Tyne Tees	Weekdays. Also relief for ITV Yorkshire.
2009–present	Alex Watson	ITV Border, ITV Tyne Tees	Weekends; Weekday relief. Also relief for ITV Yorkshire.
2009–present	Lucy Kite	ITV Central	Weekdays
	Emma Jesson	ITV Central	Weekends; Weekday relief. Also relief for ITV Granada.
2001–present	Jo Blythe	ITV Granada	Thursday, Friday and alternate weekends. Also relief for ITV Central.
2009–present	Fred Talbot	ITV Granada	Monday-Wednesday and alternate weekends. Also relief for ITV Central.
2000–present	Manali Lukha	ITV London	Varies
2005–present	Robin McCallum
2005–present	Chrissie Reidy
1989–present	Martyn Davies	ITV Meridian	Relief
	Philippa Drew		Relief
2009–present	Sarah Farmer		Weekends; Weekday relief
	Simon Parkin		Weekdays
	Ruth Wignall	ITV Wales	Weekdays
	James Wright	ITV Wales	Weekends; Weekday relief
2004–present	Alex Beresford	ITV West, ITV Westcountry	Varies
	Bob Crampton
	Dan Downs
	Kate Reeves
2002–present	Kerrie Gosney	ITV Yorkshire	Weekends; Weekday relief. Also relief for ITV Border, Granada and Tyne Tees.
1989–present^[4]	Jon Mitchell	ITV Yorkshire	Weekdays. Also relief for ITV Border and Tyne Tees.
2007–present	Seán Batty	STV (STV Central, STV North)	Weekdays
2007-present	Jo Farrow		Weekday relief
2009–present	Jean Johansson		Weekday relief
1993–present	Frank Mitchell	UTV	Weekdays
2009-present	Pamela Ballantine		Relief
2009-present	David McGeagh		Relief
	Sophia Bird	Channel Television	Varies
	Andrew Davey
	Victoria Hudson

References

^ "E.ON abandons 18-year ITV Weather sponsorship". BrandRepublic. 18 September 2007. Retrieved 18 September 2007.
^ John Hammond BBC Weather
^ Angie Phillips BBC Weather
^ http://www.itv.com/yorkshire/meettheteam/

External links

ITV Weather at itv.com

[1] "E.ON abandons 18-year ITV Weather sponsorship". BrandRepublic. 18 September 2007. Retrieved 18 September 2007.

[2] John Hammond BBC Weather

[3] Angie Phillips BBC Weather

[4] ttp://www.itv.com/yorkshire/meettheteam/

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@@ Line 9: / Line 9: @@
   | date = 18 September 2007
   | url = http://www.brandrepublic.com/login/News/738465/
-  | accessdate = 18 September 2007}}</ref> when it was revealed that insurance firm [[esure]]/[[Sheilas' Wheels]] was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland.) Most recently (Jan-July 2010) Confused.com have been the weather sponsor.  As of August 2010 the weather is unsponsored for the first time since mid-1989.
+  | accessdate = 18 September 2007}}</ref> when it was revealed that insurance firm [[esure]]/[[Sheilas' Wheels]] was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland.) Most recently (Jan-July 2010) Confused.com have been the weather sponsor.During August 2010 the weather was shown without a sponsor for the first time since mid-1989. Currently the weather forecast is sponsored by [[Topps Tiles]].
 ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.