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Quibi Holdings, LLC.
Quibi Logo.png
Type of businessPrivate
Type of site
OTT platform
FoundedAugust 2018; 1 year ago (2018-08) in Los Angeles, California, U.S.
HeadquartersLos Angeles, California, U.S.
Founder(s)Jeffrey Katzenberg
Key peopleMeg Whitman (CEO)
LaunchedApril 6, 2020; 9 days' time (2020-04-06)

Quibi is an upcoming American short-form mobile video platform headquartered in Los Angeles, California, founded in 2018 by Jeffrey Katzenberg. The service is set to launch on April 6, 2020.[1]


Quibi was founded in August 2018 by Jeffrey Katzenberg and is led by Meg Whitman, who serves as the company's CEO.[2] The service is targeted toward a younger demographic with content delivered in short-form 10 minute episodes called "quick bites".[3] In 2018, the company raised US$1 billion in funding from 11 investors and major Hollywood studios, including The Walt Disney Company, NBCUniversal, Sony Pictures, WarnerMedia, Liberty Global, ViacomCBS and Alibaba Group.[4]

In March 2020, Quibi announced a partnership with Canadian telecommunications company BCE, whereby its Bell Media division will produce Canadian news and sports content for the service (via CTV News and TSN respectively), and Bell Mobility will be Quibi's exclusive Canadian telecom marketing partner.[5]

Eko lawsuit[edit]

In March 2020, a lawsuit was filed from interactive video developer Eko alleging that Quibi stole proprietary technology after Eko demoed it to employees of the company, including founder and chairman Jeffrey Katzenberg.[6][7] Quibi also filed a lawsuit one day before Eko filed its own, seeking for a declaration that Quibi did not infringe on Eko's patented technology, as well as an order that Eko withdraws a complaint filed with Apple's App Store and unspecified monetary damages.[8]


The company plans to spend $1.1 billion on commissioning original content in its first year, totaling 8,500[9] short-form episodes and including over 175 shows.[10] Quibi's original programming includes; Chrissy's Court, a Judge Judy-style reality show starring Chrissy Teigen.[11] Spielberg's After Dark, a horror series written and created by Steven Spielberg, unique in that the series can only be viewed at night.[12] Kill the Efrons, a survival reality starring Zac Efron and his brother Dylan, where the pair will be sent to remote parts of the world.[13] Frat Boy Genius, a drama about Snapchat and its founder, Evan Spiegel.[14] Fierce Queens, a documentary series commissioned by the BBC Natural History Unit, shows natural history from a female perspective.[15]


Unlike other streaming video platforms such as Netflix, Prime Video and Hulu, Quibi's content is made specifically to be only streamed on mobile devices and can be viewed in either horizontal or vertical video, with the user able to shift to one or the other within the same video. Instead of typical half-hour TV episodes or two-hour films, content on Quibi will be delivered in episode chapters of 10 minutes or less.[16]


  1. ^ Sperling, Nicole (June 14, 2019). "What Is Jeffrey Katzenberg's Quibi All About, and Why Should You Care?". Vanity Fair. Retrieved June 20, 2019.
  2. ^ Lee, Wendy (December 5, 2018). "Quibi aims to launch 5,000 'quick bite' videos when it debuts". Los Angeles Times. Retrieved February 18, 2020.
  3. ^ Otterson, Joe (June 9, 2019). "Jeffrey Katzenberg, Meg Whitman Offer Details on Quibi Launch, Pricing". Variety. Retrieved June 20, 2019.
  4. ^ Spangler, Todd (August 7, 2018). "Jeffrey Katzenberg's 'NewTV' Startup Closes $1 Billion, All Major Studios Among Investors". Variety. Retrieved July 8, 2019.
  5. ^ Malik, Aisha (March 5, 2020). "Bell exclusively partners with Quibi to provide daily news, sports content for the streaming service". MobileSyrup. Retrieved March 11, 2020.
  6. ^ Yasiejko, Christopher (March 9, 2020). "Quibi Sues to Block Patent-Infringement Suits Over 'Turnstyle'". Bloomberg News. Retrieved March 12, 2020.
  7. ^ Alexander, Julia (March 11, 2020). "Quibi is already locked in a legal battle over its rotating video tech". The Verge. Retrieved March 12, 2020.
  8. ^ Hipes, Patrick; Patten, Dominic (March 9, 2020). "Quibi Fighting With Eko Over "Turnstyle" Tech Ahead Of Mobile Site's April Launch". Deadline Hollywood. Retrieved March 12, 2020.
  9. ^ Vineyard, Jennifer (March 6, 2020). "Quibi Is Coming. Here Are the Famous People Making Shows for It". The New York Times. Retrieved March 12, 2020.
  10. ^ Spangler, Todd (June 19, 2019). "Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say". Variety. Retrieved June 21, 2019.
  11. ^ Spangler, Todd (May 23, 2019). "Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi". Variety. Retrieved June 21, 2019.
  12. ^ Holt, Kris (June 11, 2019). "Steven Spielberg is writing a horror show you can only stream at night". Engadget. Retrieved June 21, 2019.
  13. ^ Mariker, Sheila (January 23, 2019). "Katzenberg and Whitman: Hollywood's New Odd Couple". Fortune. Retrieved June 25, 2019.
  14. ^ Abramovitch, Seth (March 8, 2019). "Jeffrey Katzenberg Takes Aim at Evan Spiegel with Unflattering Snapchat Series". The Hollywood Reporter. Retrieved June 21, 2019.
  15. ^ Clarke, Stewart; Clarke, Stewart (July 1, 2019). "Quibi Orders 'Fierce Queens' Nature Series From BBC Studios". Variety. Retrieved November 20, 2019.
  16. ^ Patel, Sahil (June 5, 2019). "Mobile-only: Quibi will be exclusively mobile, dropping early plans for TV apps". Digiday. Retrieved June 21, 2019.

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