|Type of business||Private|
Type of site
|Founded||August 2018Los Angeles, California, U.S.in|
|Headquarters||Los Angeles, California, U.S.|
|Key people||Meg Whitman (CEO)|
|Launched||April 6, 2020|
Quibi was founded in August 2018 by Jeffrey Katzenberg and is led by Meg Whitman, who serves as the company's CEO. The service is targeted toward a younger demographic with content delivered in short-form 10 minute episodes called "quick bites". In 2018, the company raised US$1 billion in funding from 11 investors and major Hollywood studios, including The Walt Disney Company, NBCUniversal, Sony Pictures, WarnerMedia, Liberty Global, ViacomCBS and Alibaba Group.
In March 2020, Quibi announced a partnership with Canadian telecommunications company BCE, whereby its Bell Media division will produce Canadian news and sports content for the service (via CTV News and TSN respectively), and Bell Mobility will be Quibi's exclusive Canadian telecom marketing partner.
In March 2020, a lawsuit was filed from interactive video developer Eko alleging that Quibi stole proprietary technology after Eko demoed it to employees of the company, including founder and chairman Jeffrey Katzenberg. Quibi also filed a lawsuit one day before Eko filed its own, seeking for a declaration that Quibi did not infringe on Eko's patented technology, as well as an order that Eko withdraws a complaint filed with Apple's App Store and unspecified monetary damages.
The company plans to spend $1.1 billion on commissioning original content in its first year, totaling 8,500 short-form episodes and including over 175 shows. Quibi's original programming includes; Chrissy's Court, a Judge Judy-style reality show starring Chrissy Teigen. Spielberg's After Dark, a horror series written and created by Steven Spielberg, unique in that the series can only be viewed at night. Kill the Efrons, a survival reality starring Zac Efron and his brother Dylan, where the pair will be sent to remote parts of the world. Frat Boy Genius, a drama about Snapchat and its founder, Evan Spiegel. Fierce Queens, a documentary series commissioned by the BBC Natural History Unit, shows natural history from a female perspective.
Unlike other streaming video platforms such as Netflix, Prime Video and Hulu, Quibi's content is made specifically to be only streamed on mobile devices and can be viewed in either horizontal or vertical video, with the user able to shift to one or the other within the same video. Instead of typical half-hour TV episodes or two-hour films, content on Quibi will be delivered in episode chapters of 10 minutes or less.
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