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Revision as of 15:05, 14 August 2015

"Worth It"
Song

"Worth It" is a song recorded by American girl group Fifth Harmony featuring American rapper Kid Ink.[1] The song impacted American rhythmic crossover radio on March 3, 2015 as the third single from the group's debut studio album, Reflection (2015). "Worth It" is an R&B song that incorporates strong elements of Middle Eastern music (mostly Balkan) in its production, the trademark of its producer Ori Kaplan.

The song has become Fifth Harmony's first top-20 hit and highest charting single in the United States on the Billboard Hot 100, peaking at number 12.[2] "Worth It" also marked the first top fifteen hit by a girl group in the US since "Jai Ho! (You Are My Destiny)" by The Pussycat Dolls in 2009. It has been certified Platinum in the United States by the RIAA, Platinum in Canada by Music Canada, as well as receiving a Gold certification in Australia, Italy and New Zealand. It is the group's first international hit, peaking within the top ten of the charts in Australia, the Czech Republic, Greece, Lebanon, Israel, Mexico, Luxembourg, and the United Kingdom, as well as the top twenty of the charts in countries such as Belgium, Canada, France, Germany, Slovakia, and South Korea.

"Worth It" is nominated for Choice Single: Group and Choice Summer Song at the 2015 Teen Choice Awards and Best World Video and Best World Song at the 2015 World Music Awards.

Background

The song was released on iTunes on January 19, 2015 as an "instant grat" track for those who had pre-ordered the album. It was officially released as a single on radio format on March 2, 2015.[3] "Worth It" was written by Priscilla Renea, Mikkel S. Eriksen, Tor Erik Hermansen, Ori Kaplan and produced by the latter and Stargate, who presented the song to the group. It was originally to be recorded by rapper Kid Ink, who ended up collaborating on the song, but the lyrics and melody were changed to fit a female perspective. Kid Ink noted during an interview with Forbes that while he was "writing on [Fifth Harmony's] album, [he was able to collaborate] with producers Stargate and Cashmere Cat" and this led to the development of the song.[4] One of Kid Ink's verses from Wit It (the original version of the song) appears on Fifth Harmony's version.[5]

Worth It is written from the perspective of a woman telling a man that she's '"Worth It", applying sexual connotation. However, the single could also be a taken as a feminist anthem, as it can inspire "young girls to truly believe they're "Worth It" and can own Wall Street or any other place on which they set their sights".[6] This latter view of the song is highlighted in its music video.

Following the global success of "Worth It", a Spanish version titled "Dame Esta Noche" was released to iTunes on July 10, 2015.[7] The track features Kid Ink's English rap verse, while the girls of Fifth Harmony sing in Spanish.[8]

Critical reception

"Worth It" divided music critics. Rick Florino, from Artistdirect, praised "Worth It", claiming the song has "an empowering refrain that's impossible to shake, especially when coupled with a slippery beat."[9] Rebecca Mattina, from Andpop gave the song a mixed review, noting too-close a similarity to "Talk Dirty" but also stating that the track is "filled with lots of attitude" and rhythmic bounce.[10] Music Times gave it a positive review stating 'the intense, creeping music of "Worth It" is matched with deep harmonies from 5H and personally positive lyrics". They even compared it to Fifth Harmony's previous single, "Boss".[11] FDRMX also reviewed it positively, mentioning that "the production is solid and the lyrics are catchy" and also stating that the single is Fifth Harmony’s most mature record yet.[12]

Jason Lipshutz, from Billboard, wrote a negative review, saying that the song sounds "oddly incomplete." Lipshutz also highlighted the song's "repetitive phrasing."[13] Amy Davidson, from DigitalSpy UK, noted that "trumpets and saxophones have experienced a resurgence [and Fifth Harmony] have laid it on thick for some serious sax-sampling. 'Give it to me I'm worth it,' they determine, dripping with sass." Davidson also stated, "It mightn't be the most groundbreaking of tracks, but it's got enough attitude to forgive that."[14]

Commercial performance

On the chart dated February 7, 2015, "Worth It" debuted on the US Billboard Hot 100 at number 82.[15] On July 28, 2015 the song reached number 12 on its twenty-third week on the chart.[16] It is the group's highest charting song and their first top 20 hit on the Billboard Hot 100. The song also debuted at number 37 on the US Mainstream Top 40 chart.[17] It has since reached a peak of number four, becoming their first top 10 song on the chart.[18] "Worth It" also became the group's first song to debut on the Rhythmic chart. "Worth It" has achieved Platinum certification by the RIAA[19] and, as of July 29, 2015, has sold nearly 1.3 million digital copies in the United States.[20]

In July 2015, it reached gold status in Australia and New Zealand. As of July 2015, the song has peaked at number one in Israel, Lebanon and Mexico's English charts, number three in Scotland, as well as the top 20 in Australia, Canada, Belgium, South Korea, Germany and France, becoming the group's biggest song worldwide. The song also peaked at number one on Shazam's Global Pop Chart.[21] In the United Kingdom, powered by streams alone, the song debuted at number 81 on the UK Singles Chart,[22] before moving thirty places up to number 51 the following week.[23] After release to digital retailers, "Worth It" jumped up to number three on the chart, becoming Fifth Harmony's highest-charting position in Britain.[24]

Music video

"We also wanted to incorporate feminism and girl power and our fans, so we kind of did this Twitter thing where we… told them to send in tweets saying why they think feminism is sexy and why they think it’s cool and why they think women empowerment is awesome."

—Camila Cabello talking to MTV about fans' tweets that appear in the music video.[25]

The music video premiered at the 2015 Kids' Choice Awards on March 28, 2015 and was later uploaded to their official Vevo account.[26] Directed by Cameron Duddy, it features the ladies in business-esque attire. Taking place in an office building, they are seen as CEOs and bosses, dancing in front of a stock market ticker. The video features many feminist attributes, as it shows women working and succeeding in a male-dominated world such as Wall Street, and statements flashing in front of the stock market ticket such as "women in power", "feminism is sexy" and "glass ceiling". Kid Ink is also featured in the video with attractive women near him as he raps.[27] As of July 16, 2015, the "Worth It" music video has surpassed 100 million views, earning Fifth Harmony their first Vevo certified award.

The music video received positive reviews from commentators. Lucas Villa from AXS wrote that the group "dons sexy CEO looks and busts a move in front of a screen with Dow Jones stocks. It's the perfect mix of work and pleasure."[28] Sugarscape described the video as being very sassy, complimenting the dancing and messages of feminism.[29] MTV called the video "surprisingly sexy" and compared the office look of the video to Fifty Shades of Grey.[30]

Live performances

On February 17, 2015, Fifth Harmony performed "Worth It" for the first time on VH1's Big Morning Buzz Live.[31] They performed the song on Live! with Kelly and Michael on April 13,[32] as well as on the Radio Disney Music Awards which aired on April 26, 2015.[33] The song was also performed on the finale of Dancing with the Stars on May 19, 2015.[34] Fifth Harmony performed the single at Capital FM's Summertime Ball at Wembley Stadium on June 6, 2015.[35] While promoting the record in the United Kingdom, they also performed it on Good Morning Britain on June 5, 2015[36] and on CBBC's Friday Download on July 10, 2015.[37] The group performed the song with Kid Ink for the first time on Jimmy Kimmel Live on June 18, 2015, and this was also their first ever late night appearance.[38]

On July 10, 2015, the group also performed the single on The Today Show along with two other songs from their album.[39] On July 16, 2015 the group performed at the 2015 Premios Juventud award show where they sang a mix of "Dame Esta Noche" (Spanish version) & "Worth It".[40] On July 21, 2015, they performed with Kid Ink at the BET's Players' Awards.[41] "Worth It" is also on the setlist for Fifth Harmony's Reflection Tour and Reflection: The Summer Tour.[42]

Awards and nominations

Year Award Category Result
2015 Teen Choice Awards Choice Single: Group Pending[43][44]
Choice Summer Song
World Music Awards Best World Video
Best World Song

Track listings

  • Digital download[45]
  1. "Worth It" (featuring Kid Ink) – 3:44
  1. "Worth It" (featuring Kid Ink) – 3:44
  2. "Worth It" (Non-Rap Version) – 3:05
  • Digital download[47]
  1. "Worth It (Dame Esta Noche)" (featuring Kid Ink) [Spanish Version] – 3:43

Charts and certifications

Radio and release history

Country Date Format Label
United States [90] January 19, 2015 (2015-01-19) Digital download Epic
United States[3] March 3, 2015 (2015-03-03) Mainstream radio
United Kingdom[91] June 21, 2015 (2015-06-21) Digital download Simco

References

  1. ^ Lindner, Emilee (January 20, 2015). "Is Fifth Harmony's New Song 'Worth It' Even Bossier Than 'Bo$$'?". mtv.com. Retrieved January 20, 2015.
  2. ^ http://m.billboard.com/articles/columns/chart-beat/6642164/omi-cheerleader-third-week-hot-100
  3. ^ a b "Top 40 Rhythmic Future Releases". All Access Media Group. Archived from the original on 30 January 2015. Retrieved 30 January 2015.
  4. ^ http://www.forbes.com/sites/shawnsetaro/2015/03/31/kid-inks-furious-rise-to-the-top/
  5. ^ https://www.youtube.com/watch?v=dpsEa-3JMQg
  6. ^ "Fifth Harmony Step Up as New-Age Feminist Icons in "Worth It" Video". March 30, 2015. Retrieved June 13, 2015.
  7. ^ https://itunes.apple.com/us/album/worth-it-dame-esta-noche-feat./id1018370557?app=itunes
  8. ^ http://www.billboard.com/articles/columns/latin/6633540/fifth-harmony-dame-esta-noche-worth-it-spanish-version
  9. ^ "Album Review: Fifth Harmony "Reflection" – 5-out-of-5 stars". February 4, 2015. Retrieved April 12, 2015.
  10. ^ "Track-by-Track Review: Reflection by Fifth Harmony". January 27, 2015. Retrieved April 12, 2015.
  11. ^ "REVIEW: Fifth Harmony Prove They're "Worth It"". January 20, 2015. Retrieved June 13, 2015.
  12. ^ "REVIEW: Fifth Harmony: 'Worth It' Single Review". January 20, 2015. Retrieved June 13, 2015.
  13. ^ Lipshutz, Jason (February 2, 2015). "Fifth Harmony Shows Who's Bo$$ on 'Reflection': Track-by-Track Review". Billboard. Prometheus Global Media. Retrieved February 3, 2015.
  14. ^ http://www.digitalspy.co.uk/music/feature/a656469/this-weeks-new-singles-reviewed-years--years-fifth-harmony-conor-maynard.html#~piYY7pv98mUCRv
  15. ^ http://www.billboard.com/charts/hot-100/2015-02-07
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  17. ^ http://headlineplanet.com/home/2015/03/08/iggy-azalea-jennifer-hudson-fifth-harmony-reach-pops-top-40/
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  20. ^ http://hitsdailydouble.com/news&id=297004
  21. ^ "Worth It" by @FifthHarmony is #1 on Shazam's Pop Chart
  22. ^ http://www.officialcharts.com/charts/singles-chart/20150628/7501/
  23. ^ http://www.officialcharts.com/charts/singles-chart/20150705/7501/
  24. ^ http://www.digitalspy.co.uk/music/news/a657624/david-zowie-beats-years--years-to-number-one-on-inaugural-friday-chart.html
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  29. ^ http://www.sugarscape.com/music/news/a1076486/music-video-review-fifth-harmony-featuring-kid-ink-worth-it/
  30. ^ http://www.mtv.com/news/2118445/fifth-harmony-worth-it-video/
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  32. ^ "Fifth Harmony Perform "Worth It" On 'Live With Kelly & Michael': Watch | Idolator". Retrieved May 25, 2015.
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  34. ^ "Watch Fifth Harmony 'Dancing With The Stars' Finale Performance Totally 'Worth It' [VIDEO]". Retrieved June 6, 2015.
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  37. ^ http://www.bbc.co.uk/iplayer/cbbc/episode/b0622gpw/friday-download-series-9-episode-12
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  83. ^ "Fifth Harmony Chart History (Rhythmic)". Billboard. Retrieved 28 July 2015.
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  88. ^ Trust, Gary (July 22, 2015). "Hot 100 Chart Moves: Fifth Harmony Ups Its 'Worth,' Selena Gomez & Demi Lovato Gain". Billboard. Prometheus Global Media. Retrieved August 3, 2015.
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