Corona (beer): Difference between revisions
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== Effect of 2020 coronavirus outbreak == |
== Effect of 2020 coronavirus outbreak == |
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Due to the [[2019–20 coronavirus outbreak]], the company lost £132 Million in revenue due to a coincidence in naming.<ref>https://www.cnbc.com/2020/02/27/corona-will-keep-pushing-hard-seltzer-ad-amid-coronavirus-outbreak.html</ref> |
Due to the [[2019–20 coronavirus outbreak]], the company lost £132 Million in revenue due to a coincidence in naming. Natalia worka in Clare<ref>https://www.cnbc.com/2020/02/27/corona-will-keep-pushing-hard-seltzer-ad-amid-coronavirus-outbreak.html</ref> |
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==See also== |
==See also== |
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Revision as of 19:15, 28 February 2020
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| Manufacturer | Grupo Modelo, Anheuser-Busch InBev |
|---|---|
| Country of origin | Mexico |
| Alcohol by volume | 4.5%[1] |
| Style | Pale lager |
| Website | www |
Corona Extra (stylized as Corona. Extra) is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The Corona brand is one of the top-selling beers worldwide.[2] Outside Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavour.
In the US, Corona Extra is the top-selling imported drink.[3][4]
Ingredients
According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabiliser.[5] Propylene glycol alginate is a synthetic, colorless, odorless, tasteless liquid that belongs to the same chemical class as alcohol.
Packaging
Corona beer is available in a variety of bottled presentations, ranging from the 207 ml (7.0 U.S. fl oz; 7.3 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A draught version also exists, as does canned Corona in some markets.
In Spain, the beer is branded as Coronita (literally, 'little crown'), as renowned winemaker Bodegas Torres has owned the trademark for "Coronas" since 1907.[6] The packaging is otherwise unchanged. In the United Kingdom, Canada, Australia, and the US, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as "Coronita".[citation needed]
Sponsorship partners
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Corona was a longtime sponsor of boxing in Mexico, including sponsorship of Saturday night fights on Televisa, but reduced its sponsorship after Anheuser-Busch InBev took full control of the brand.[7] In the United States, Constellation Brands continues to sponsor boxing through Corona, most notably with undefeated featherweight champion Floyd Mayweather Jr.
Corona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship), and was the sponsor of the NASCAR Corona Series (now NASCAR Toyota Series) in Mexico, the most followed stock car racing series in the country.[when?][citation needed]
In addition, Corona is a "second sponsor" for four of Mexico's top-flight professional football teams of the First Division. The teams sponsored by Corona are Puebla, Club Leon, Chiapas FC, Monarcas Morelia, América, Toluca, Atlas, and Santos Laguna. Corona also sponsored the Mexico national football team.[when?][citation needed]
Corona and the ATP had a 5½ year sponsorship in which Corona was the ATP's premier worldwide sponsor.[when?][citation needed] Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007.[citation needed]
Corona announced a new sponsorship deal with the NFL's Los Angeles Rams as the team's official partner and the official beer on 8 August 2016.[citation needed] The terms of the deal include exclusivity in the imported beer category, prominent in-stadium signage, use of Rams logos and other marks on packaging and point of sale, sponsorship of the stadium Replay Feature bumpers, stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the Los Angeles Memorial Coliseum with the "Find Your Gameday Beach" moments for fans.[citation needed] In addition Corona will serve as the presenting sponsor of the Rams in their 13 August season opener game against the Cowboys featuring exclusive gameday videos by the company the brand will also be integrated into the "Rams Hispanic Heritage Month" program in October.[citation needed]
Use in cocktails
Some bars and restaurants, including Chili's and Dave and Busters, serve a "Coronarita", beer cocktail that consists of a bottle of Corona upturned to drain into a margarita.[8][9]
Effect of 2020 coronavirus outbreak
Due to the 2019–20 coronavirus outbreak, the company lost £132 Million in revenue due to a coincidence in naming. Natalia worka in Clare[10]
See also
References
- ^ "Corona Extra | LCBO". lcbo.com. Retrieved 30 July 2018.
- ^ Vasen, Debbie (1 December 2011). "Best Beers - LoveToKnow Best". Best.lovetoknow.com. Retrieved 7 December 2011.
- ^ "Heineken to take over Mexican beer brands in U.S." USA Today. 21 June 2004. Retrieved 17 July 2008.
Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall.
- ^ Luhnow, David; Kesmodel, David (17 July 2008). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. Retrieved 17 July 2008.
- ^ Corona Extra Archived 11 May 2016 at the Wayback Machine - Sinebrychoff Website
- ^ Our History - Torres
- ^ Desastre en el box mexicano por el retiro de Grupo Modelo - Raúl Ochoa, 6 June 2015
- ^ "Chili's Drink Menu". Archived from the original on 24 December 2014. Retrieved 27 January 2015.
- ^ "Dave & Buster's - Drink Menu - Dave & Buster's Prices". daveandbusters.com. 29 January 2018. Retrieved 16 April 2018.
- ^ https://www.cnbc.com/2020/02/27/corona-will-keep-pushing-hard-seltzer-ad-amid-coronavirus-outbreak.html
External links
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