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"Red Flavor"
Single by Red Velvet
from the EP The Red Summer
Language
Released
  • July 9, 2017 (2017-07-09) (Korean version)
  • July 4, 2018 (2018-07-04) (Japanese version)
StudioSM, Seoul, South Korea
Genre
Length3:11
Label
Songwriter(s)
  • Kenzie
  • Kami Kaoru (Japanese lyrics)
  • Daniel Caesar
  • Ludwig Lindell
Producer(s)Caesar & Loui
Red Velvet singles chronology
"Would U"
(2017) 		"Red Flavor"
(2017) 		"Rebirth"
(2017)
Music video
"Red Flavor" on YouTube

"Red Flavor" (Korean: 빨간 맛; RR: Ppalgan mat) is a song recorded by South Korean girl group Red Velvet for their first Korean special extended play, The Red Summer (2017). Written by SM Entertainment songwriter Kenzie, and produced by Daniel Caesar and Ludwig Lindell (known collectively as production duo Caesar & Loui), it is primarily a dance-pop song with synths and percussion. The song reflects the summer funky vibe, while the lyrics hint towards a young relationship with summer references. It was released as the lead single from the EP on July 9, 2017 by SM Entertainment with Genie Music as the distributor, along with an accompanying fruit-infused music video that sees the members interviewing different types of fruit while having fun at an in-house party. A Japanese version of the song, adapted by songwriter Kami Kaoru, was later included on the group's first Japanese EP, #Cookie Jar, on July 4, 2018.

Upon its release, "Red Flavor" received positive reviews from music critics, who praised the hook and catchiness. The song has since appeared on several year-end lists from critics and eventually earned Red Velvet their first win in the Korean Music Awards at the 2018 ceremony, in the category of Best Pop Song. In 2019, Billboard ranked the song as the second greatest K-pop song of the 2010s. The song was a commercial success in South Korea, becoming the group's first number one and to date, their longest charting single on the Gaon Digital Chart and their fifth song to sell over a million downloads. It is Red Velvet's longest-charting single, and subsequently one of the longest-charting girl group songs on the Gaon Digital Chart. It also attained international success for the group, peaking at number four on Billboard's World Digital Songs chart while becoming their first single to enter the Billboard charts in Japan and the Philippines.

Since its release, Red Velvet has performed "Red Flavor" for all of their headlining concert tours. The song is also notable for being part of their performance during the Spring is Coming concert in Pyongyang at the East Pyongyang Grand Theatre (the other being "Bad Boy") to an audience that included Korean Workers' Party chairman Kim Jong-un. The concert was seen as an act of a wider diplomatic initiative between South Korea and North Korea. The group's appearance at the concert made them only the fifth idol group to ever perform in North Korea and the first artist from SM Entertainment in 15 years since boy group Shinhwa. The song has been adapted into an orchestral version by Seoul Philharmonic Orchestra, with the arrangement of Park In-young.

Background and release

After the release of their fourth extended play Rookie in February,[1] Red Velvet released the digital single "Would U" as the first release for the second season of the label project SM Station in March 2017.[2][3] It was the group's first single as a quartet in years due to member Joy's filming schedule for her first drama The Liar and His Lover (2017),[4] in which she was starring as the female lead.[5] Through Star-News and SM Entertainment's official press announcement on June 23, 2017, they were reported to have recently finished filming a music video.[6] It eventually became Red Velvet's second comeback within a calendar year, which was later extended to a total of three times with the release of their second studio album Perfect Velvet in late November 2017.[7] On June 30, the first batch of teaser photos were posted on the group's official social media accounts. The EP's title and its full tracklist, which included "Red Flavor", were revealed on the same day.[8] The song had its official digital release on July 9, 2017, along with The Red Summer.[1]

Recording and composition

"Red Flavor"
"Red Flavor" is an electropop song with dramatic synths and a percussive melody.[1] It also contains a low voice featured in the intro and chorus of the song.[9]
Problems playing this file? See media help.

"Red Flavor" was produced by Daniel Caesar and Ludwig Lindell under the name of Caesar & Loui, who had previously worked with several South Korean artists in this name.[10] In an interview with Tone Glow, the duo revealed that it had originally been written for the British girl group Little Mix with the title "Dance With Nobody". After deciding that the song could also work for the K-pop market, they recorded the demo with vocals by Ylva Dimberg whose voice is still heard in the background vocals in the pre-chorus. A low voice voice was featured in the intro and chorus of the song.[9]

Musically, Tamar Herman of Billboard characterized "Red Flavor" as an electropop song with "dramatic synths and a percussive melody".[1] It is composed in the key of A major, with a tempo of 125 beat-per-minute.[11][12] Hwang Sun-eob of IZM noted the "sensuous composition of the bassline or synthesizer".[13] In addition, Chase McMullen of The 405 noted that the song includes a "clap-along groove".[14] Its Korean lyrics, which were written by long-time SM songwriter Kenzie, Caesar, and Lindell focuses on the theme of "fruit-flavored summer love".[1] Initially released in Korean, a Japanese version of the song was performed at their first Japan showcase on November 6, 2017.[15] The Japanese version of "Red Flavor" was then included on Red Velvet's first Japanese EP #Cookie Jar (2018), with the single of the same name.[16] The Japanese version of the song was adapted by songwriter Kami Kaoru.[17]

Critical reception and recognition

Professional ratings
Review scores
SourceRating
IZM[13]

Following its initial release, "Red Flavor" was met with positive reviews from music critics. Tamar Herman of Billboard magazine called the track "dynamic in its jam-packed, but not overpowering production" and concluded that it is "sure to be one of the summer's K-pop earworms".[1] Jeff Benjamin of Fuse described the song as a "super-simple-to-swallow piece of pop", giving credit to the "cheery-chanty melody", which he pointed to as one of Red Velvet's more accessible tunes.[18] McMullen complimented the song as an "effortless pop glide", while Lee Gi-seon of IZM magazine, in a review of the EP, reacted positively to the unity of the group that is presented throughout the whole song.[14][19] Moreover, an individual single review from writer Hwang Sun-eob of IZM praised the "unusual" synthesizer and bassline of the track, citing the overall production for its "good" compromisation between the two to create their "favorite summer taste".[13] Chester Chin of The Star labelled the song as an "in-your-face summer jam" and added that it's "relentlessly catchy".[20] Taylor Glasby of Dazed commented that the song "shouldn't be seen as merely a quirky fix", stating: "It's complex and intimidating and that it feels so immediate and identifiable on the surface is just emblematic of its greatness." With the mighty punch of its chorus, she claimed the song "completely won the summer".[21]

"Red Flavor" was included in IZM's Top 10 Singles of the Year and was named "Song of the Year" by GQ Korea in their November 2017 issue.[22][23] In December, Sun Mi-kyung of Osen selected it as among their Memorable Songs of 2017 list, emphasizing the song's addictiveness and longevity on the charts, as well as calling its hook "one of the best bars that hit the music industry".[24] Dazed also included the song in their 20 Best K-pop Songs of 2017 list at number two.[21] The song also landed on Billboard's "20 Best K-Pop Songs 2017" list at number four, with Jeff Benjamin praising the song's uplifting, addictive, deliciously bubblegum melody.[25] In November 2019, the magazine later featured "Red Flavor" in their decennial 'The 100 Greatest K-Pop Songs of the 2010s: Staff List', placing second. Writing in the article, J.M.K. cited its "evocations of a bright summer romance", which are "felt in every flourish and quirk".[26] The song also landed on Melon's domestic 'Top 100 Songs of Past Decade (2010-2019)' at number nine among idol groups, and 29 overall.[27]

Year-end lists
Publication List Rank Ref.
Billboard The Best K-pop Songs of 2017: Critics' Picks 4 [25]
Dazed Digital The 20 best K-Pop songs of 2017 2 [21]
GQ Korea 2017 GQ Awards Placed [23]
IZM Top 10 Singles of 2017 Placed [22]
Osen Memorable Songs of 2017 Placed [24]
SBS PopAsia Top 7 K-Pop songs of 2017 Placed [28]
The Daily Dot Best K-Pop 2017: The Absolute Best Stuff Out There Placed [29]
Weiv The Best Tracks of 2017 Placed [30]


Accolades

Following the group's initial South Korea music shows promotion, Red Velvet earned their first Show Champion trophy for "Red Flavor" on July 20, 2017 and continued to achieved a total of five trophies by the end of July 2017.[31] It was nominated for the Song of the Year - July category at the 7th Gaon Chart Music Awards in 2018, but lost to labelmate EXO's "Ko Ko Bop".[32] The song, however, won in the Best Digital Song category at the 32nd Golden Disc Awards, becoming the group's second time to win this category following "Ice Cream Cake" in 2016.[33] "Red Flavor" also earned Red Velvet their first Korean Music Awards in their career in the Best Pop Song category.[34] The song also received a nomination in the Song of the Year category at the 2017 Mnet Asian Music Awards, but lost to Twice's "Signal".[35]

Awards and nominations for "Red Flavor"
Year Organization Award Result Ref.
2017 Melon Music Awards Dance Award (Female) Nominated [36]
Mnet Asian Music Awards Best Dance Performance Female Group Nominated [37]
Song of the Year Nominated
2018 Golden Disc Awards Digital Single Division Main Award Won [33]
Digital Single Division Grand Award Nominated
Korean Music Awards Best Pop Song Won [38]
Song of the Year Nominated
Gaon Chart Music Awards Song of the Month (July) Nominated [32]
Music program awards
Program Network Date Ref.
Show Champion MBC M July 19, 2017 [39]
M Countdown Mnet July 20, 2017 [40]
Music Bank KBS July 21, 2017 [41]
Show! Music Core MBC July 22, 2017 [42]
Inkigayo SBS July 23, 2017 [43]

Commercial performance

Within the first 24 hours after its release, "Red Flavor" quickly topped seven Korean digital charts.[44] On the third week of July 2017, the song debuted atop the Gaon Digital Chart for one week, giving Red Velvet their first number one on the chart since their debut in August 2014.[45] It was also the group's second chart-topper on the component Gaon Download Chart with 291,643 downloads, scoring their best selling record in the first week while reaching number two on the Gaon Streaming Chart for four consecutive weeks.[46][47][48] Following its appearance at number 20 on 2017's Gaon Year-End Digital Chart, "Red Flavor" became Red Velvet's longest-charting entry to date,[49] having spent a total of 64 consecutive weeks within the top 100 of the Digital Chart,[50][51] while re-appearing for 16 weeks on the lower half of the new top 200 as of September 2019.[52][53] The song also debuted at number two on the Billboard K-pop Hot 100, making it their first top-five entry.[54][55] As of September 2018, the song has sold over 2,500,000 downloads in South Korea, making it the group's fifth million-seller and currently their best selling single. Gaon also reported that the song has accumulated over 100 million streams, making it Red Velvet's second song to reach the milestone, following "Russian Roulette" (2016).[46] The former appeared again as the 58th biggest hit single on 2018's Gaon Year-End Digital Chart, which saw the most year-end entries from the group with a total of four releases, including "Bad Boy" at number 26.[56]

Elsewhere, the song debuted at number four on the US Billboard World Digital Song Sales chart, making it Red Velvet's third song to debut and peak at the same position following "Happiness" (2014) and "Rookie" (2017).[57][58] The Korean version also debuted at number 24 and 25 on the Billboard Philippine Hot 100 and Billboard Japan Hot 100 respectively,[59][60] marking the group's first entry and their highest peak to date on the Japanese chart.[61]

Music video

Background

The music video is set in a fruit-infused theme,[1] depicting of people falling in love,[62] highlighted by a reminiscent cheerleading choreography.[63]

On July 7, 2017, a 19-second video teaser for "Red Flavor" was uploaded on the official SM Town channel, with the official video being released two days later.[64] The visual was released on SM Entertainment's official YouTube channel on July 9, 2017 to coincide with the digital release of The Red Summer.[1] Choreographed by Kyle Hanagami who had previously worked with the group for their singles "Be Natural" (2014), "Ice Cream Cake" (2015) and "Russian Roulette" (2016),[65][66] the song's music video was directed by director Seong Chang-won.[67] Joy recalled running into SM Entertainment founder Lee Soo-man at an SM Town dinner, who disclosed to her that he had been heavily involved in overseeing a lot for the song, including its lyrics, melody, rhythm, and even the choreography.[68]

Synopsis and reception

The fruit-infused music video has a colorful summer theme that features all five members singing about love in the summer.[1][18] It shows various scenes in where Red Velvet can be seen interviewing fruits, and appears on a small screen, expressing something with their hands, which turned out to be a sign language.[69][70] It depicts people falling in love with colorful and intense colors, fruits and drinks over the lively pop beats.[62] The song was highlighted by its colorful movements reminiscent of cheerleading.[63] Following the music video's release, writer Tamar Herman of Billboard described it as "evoking the tastes of fresh fruit, candy, ice cream and cocktails" further praising the video for its "vibrant seasonal romance" picture.[1] The music video was included in Idology's 2017 Best Music Videos.[71] The music video was also one of YouTube Korea's Top 10 Most Popular Music Videos of 2017.[72] On September 10, 2018, the music video for the track reached 100 million views on YouTube.[73]

Live performances

File:Red Velvet - Spring is Coming (performance screenshot).png
Red Velvet members after performing "Red Flavor" for the Spring is Coming concert.

A day before its digital release,[1] "Red Flavor" was performed live by Red Velvet for the first time at an SMTOWN concert in Seoul.[74] Hours after the release on July 9, 2017, the group had their first music show performance on Inkigayo, where they also performed "You Better Know".[75] They continued appearing on several music shows such as The Show, M Countdown, Music Bank, and Show Champion where they earned their first music show trophy for "Red Flavor" on July 20, 2017.[39][76] The song was also part of Red Velvet's first solo concert tour Red Room in August 2017.[77] It is the first Red Velvet song to be recorded and performed in Japanese, serving as their debut performance during a showcase in Japan on November 6, 2017,[78] and later being performed during the Japanese leg of the annual SMTOWN Live World Tour.[79] During the group's attendance at 2017 Mnet Asian Music Awards, they performed the Hitchhiker remix version of the song along with their November single "Peek-a-Boo".[80] The second remix contained an anthemic EDM-breakdown after the final chorus.[81]

As part of the group's attendance and performance at the Spring is Coming concert,[82] which was intended as part of a wider diplomatic initiative between South Korea and North Korea, Red Velvet performed the song along with "Bad Boy" in Pyongyang at the East Pyongyang Grand Theatre to an audience that saw the appearance of Korean Workers' Party chairman Kim Jong-un. This made them only the fifth idol group to ever perform in North Korea and the first artist from SM Entertainment in 15 years since the performance of former labelmate Shinhwa.[83][84][85]

Credits and personnel

Credits adapted from the liner notes of The Red Summer and #Cookie Jar.[17][67]

Charts

Release history

Release dates and formats for "Red Flavor"
Region Date Version Format(s) Label(s) Ref.
Various July 9, 2017 Korean
[87]
July 4, 2018 Japanese
  • SM Entertainment
  • Avex
 [88]

Orchestra version

"Red Flavor (Orchestra Version)"
Single by Seoul Philharmonic Orchestra and Park In-young
ReleasedJuly 17, 2020 (2020-07-17)
Genre
Length3:21
Label
Music video
"Red Flavor (Orchestra Version)" on YouTube

"Red Flavor (Orchestra Version)" is an orchestral song recorded by South Korean orchestra Seoul Philharmonic Orchestra. The song was re-established with the arrangement of Park In-young.[89] SM Entertainment made its first collaboration with the orchestra forming a new classical label, SM Classics, creating an orchestral version of "Red Flavor". The music video for the "Red Flavor" orchestra features a 44-man orchestra performing "Red Flavor" under the direction of David Lee.[90]

Credits and personnel

Credits adapted from Melon and Tidal.[91][92]

  • Yoo Young-jin – music and sound supervisor
  • Park In-young – recording director, background instrument
  • David Lee – conductor
  • Seoul Philharmonic Orchestra – performer
  • Moon Jung-jae – piano
  • Hwang Hyun – background instrument
  • Lee Jong-han – background instrument
  • Nam Goong-jin – mixer
  • Kwon Nam-woo – mastering engineer

Release history

Release dates and formats for "Red Flavor (Orcherstra Version)"
Region Date Format(s) Label(s) Ref.
Various July 17, 2020
[91]

See also

References

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  3. ^ Park, Soo-jung (March 31, 2017). [팝업뮤직]레드벨벳의 봄, 상큼 ‘루키’→달콤 ‘우드 유’ [[Pop-up Music] Red Velvet's Spring, Refreshing 'Rookie' to Sweet 'Would U'] (in Korean). Herald Pop. Archived from the original on January 9, 2021. Retrieved February 21, 2021.
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