Président (brand)

Président

Product type	Private
Owner	Lactalis
Produced by	Lactalis
Country	France
Introduced	1968
Discontinued	n/a
Markets	International
Tagline	The only butter and cheese that is also a head of state

Président-branded Camembert

Président is a French dairy brand owned by Lactalis of Laval, Mayenne. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.

History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. » (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Landmark dates

• 1968: Launch of Président Camembert.
• 1972: Launch of Président Coulommiers.
• 1972: Launch of Président Butter.
• 1975: Launch of Président Brie.
• 1991: Launch of Président Emmental range.
• 1993: Président sells its billionth Camembert.
• 1995: Launch of Président brand in Germany and United States.
• 1999: Launch of Président Camembert and Emmental based cheese spread.
• 2003: Launch of Président Mozzarella and Goats' cheese.
• 2006: Launch of Président Cantal.

External links

• Président cheese English site
• Président - Site officiel (in French)
• Le lactopole (in French)
• La ferme Président (in French)