Kix (cereal)
Template:Fixbunching Kix is a cereal introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota.
Kix is an extruded expanded puffed grain product. The grain is processed and expanded (water is added and it is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape as it is extruded through a die.
Kix was the first cereal to be manufactured with this process.[citation needed] Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.
Just months after the United States dropped an atomic bomb on Hiroshima, Kix offered an atomic bomb ring in exchange for a box top and 15 cents.[1][2]
Formula changes
General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. At some point in time, Kix changed their formula from a basic expanded puff grain cereal that did not incorporate sugar, to a product that did include sugar in an attempt to compete for a larger share of the adolescent and young child marketplace.
References
- ^ Reeves, Bob. The bomb has shaped American culture for 60 years. Lincoln Journal Star. 3 April 2006.
- ^ Reif, Rita. ARTS/ARTIFACTS; Trivia Long Ago, Serious Treasures Now. The New York Times. 11 June 1995.
External links
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