Wanchai Ferry (brand)

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Wanchai Ferry is a brand of Chinese food dinner kits owned by General Mills.[1] The company's roots began in 1972 when Chong Kin Wo[2] – often known as Madame Chong – began selling dumplings, a business that led to her "dumpling queen" nickname and the 1985 establishment of the Wanchai Ferry Peking Dumpling Company.[1][3][4] In 1997, Pillsbury Company entered a joint venture with Wanchai Ferry which led the brand to become part of General Mills when Pillsbury was acquired in 2001.[1][2]

The brand is still largely a frozen dumpling company in China[1] and a leader in its market.[5] The dinner kits are intended for American and European markets.[1] Madame Chong is a consultant to General Mills involved in the final development stages and approving the flavors.[1] The kits were introduced to France in Spring of 2007 and to the United States of America in Summer 2007.[1][2] In 2009, the company introduced frozen dinners.[2]

References[edit]

  1. ^ a b c d e f g Jargon, Julie (May 29, 2007). "General Mills Tries to Persuade Americans to Cook Chinese - WSJ". Online.wsj.com. Retrieved 2014-06-18. 
  2. ^ a b c d Mike Hughlett (February 7, 2011). "From pushcart to grocery cart". Star Tribune. Retrieved 2014-06-18. 
  3. ^ "Our Story". Wanchaiferry.com. Retrieved 2014-06-18. 
  4. ^ "Chinese Cravings Heat Up With Wanchai Ferry(TM) Frozen Entrees". Bloomberg. Retrieved 2014-06-18. 
  5. ^ Rappeport, Alan (2012-07-10). "China turns to frozen dumplings". FT.com. Retrieved 2014-06-18.