Toaster Strudel

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Toaster Strudel
Product type Toaster pastry
Country United States
Introduced 1985
Related brands Toaster Scrambles
Previous owners Pillsbury Company
Registered as a trademark in July 28, 1992[1]
Tagline "Something better just popped up" and "Get Zem Göing"
Website Official website
Toaster Strudel box as it appeared in 1994. A similar type of box was used in Canada.

Toaster Strudel is a toaster pastry convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.[2]


Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985[2][3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries.[4] In 1994, the company launched the advertising slogan "Something better just popped up".[1] As of August 2013, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".[5] The product has been made available in many flavors, generally fruity and candylike, some of which have come and gone over the years.

Toaster Scrambles[edit]

A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients.

In popular culture[edit]

In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Wieners's family fortune was due to her father's invention of the Toaster Strudel.[6][7][8]

See also[edit]


  1. ^ a b "Something Better Just Popped Up". LegalForce. Retrieved March 2, 2013. 
  2. ^ a b Ramirez, Anthony (December 23, 1985). Sarah Smith, research associate. "In Hot Pursuit of High-Tech Food". Fortune Magazine. Fortune. Retrieved April 5, 2013. 
  3. ^ Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods". Frozen Food Age. 46 (8): 16. Retrieved March 2, 2013. 
  4. ^ "Pop Tarts vs Toaster Strudel". diff en. Retrieved March 2, 2013. 
  5. ^ "Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel"" (Press release). PR Newswire. August 5, 2013. Retrieved March 18, 2014. 
  6. ^ Michaels, Lorne. Mean Girls (DVD video). Widescreen DVD collection. screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004. ISBN 9781415700136. OCLC 55850835. Retrieved March 28, 2013. Lay summaryInternet Movie Database. 
  7. ^ Kornowski, Liat; Jacobs, Matthew (April 30, 2014). "10 Reasons We Are All Gretchen Wieners, The 'Mean Girls' Heiress Who's Always On The Left". Huffington Post. Retrieved April 6, 2018. 
  8. ^ Jacobs, Matthew (December 6, 2017). "Amanda Seyfried Reveals Her Favorite 'Mean Girls' Quote". Huffington Post. Retrieved April 6, 2018. 

External links[edit]