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Canterbury of New Zealand

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Canterbury of New Zealand
Company typePrivate
IndustryTextile
Founded1904
Headquarters
New Zealand Auckland
,
New Zealand
ProductsSports apparel
Websitecanterbury.com

Canterbury of New Zealand — sometimes incorrectly referred to as CCC — is a New Zealand-based sports apparel companythat focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots.

The brand's tagline is "Canterbury: the world's original rugby brand".

The brand is distributed widely among rugby-playing nations. The head office was formerly based in the city of Christchurch in Canterbury in the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Emeryville, California and Manchester, United Kingdom. The brand is also manufactured and marketed in Japan under licence by Canterbury of New Zealand Japan. In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.[1]

Besides manufacturing rugby apparel and gear, the company also manufactures and markets lifestyle clothing.

On the 21st of May 2007, CCC announced a deal to make the teamwear for English Premier League team Portsmouth. This was the company's second venture into association football having previously supplied New Zealand professional side the Football Kingz.

On 4 August 2009 the company was announced that the European arm, Canterbury Europe Ltd, based in Stockport, had been purchased by JD Sports.[2]

Teams that wear Canterbury of New Zealand

Canterbury is used by major and minor teams on club, provincial and international level.

Rugby union

Until 1999 Canterbury clothing was famously worn by the New Zealand All Blacks and all New Zealand teams competing in the Super 12; however since the Tri Nations of 1999, the All Blacks sponsorship changed to Adidas. This was the same for all five New Zealand Super Rugby teams from the 2000 season onwards.

Rugby League

Football

Cricket

See also

Notes and references

  1. ^ Cite error: The named reference CanterburySA was invoked but never defined (see the help page).
  2. ^ JD Sports buys rugby shirt brand.

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