Canterbury of New Zealand

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Canterbury of New Zealand
IndustryApparel, accessories
Founded1904; 115 years ago (1904)
FounderJ. Lane, P. Walker, A. Rudkin
HeadquartersStockport, UK
Area served
ProductsSportswear, sports equipment
RevenueIncrease£44.8 million (2015) [1]
Increase£20.5 million (2015) [1]
Increase£220,000 (2015) [1]
Total assetsIncrease£107,000 (2015) [1]
Total equityIncrease-£7.2 million (2015) [1]
ParentPentland Group (2012–present)

Canterbury of New Zealand (commonly referred to as just Canterbury) is a UK-based sports clothing company that focuses mainly on rugby football. The company originated from the Canterbury Region in New Zealand.

Canterbury of New Zealand was established in 1904, producing garments in Canterbury, New Zealand. The company made uniforms for the local armies during the First World War, before producing kit for the All Blacks.[2] The brand's tagline is "Committed To The Game". Its logo is the silhouettes of three Kiwi birds creating the letters CCC; the initials of the Canterbury Clothing Company and representing the three people who founded the company.

The global headquarters are located in Stockport, UK; with head office in Avondale, Auckland, NZ; and satellite offices in Sydney and Brisbane, Australia.[3]


An old Canterbury clothing label from around the 1970s.

Canterbury of New Zealand was established in 1904 by three English natives, John Lane, Pringle Walker and Alfred Rudkin. The company began producing garments in Canterbury, New Zealand. Canterbury then began making uniforms for the New Zealand and Australian armies during the First World War. Later, the brand was approached to make rugby attire for the All Blacks.[2]

In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.[4] Following Petr Čech's head injury in 2006, Canterbury supplied his protective rugby-style helmet until adidas decided they would supply the helmet.

The European arm, Canterbury Europe Ltd, based in Stockport, was purchased by JD Sports in 2009,[5] then sold on in 2012 to sports and fashion retail group Pentland Group for £22.7m.[6]


Australian football[edit]


National teams[edit]

Club teams[edit]

Rugby union[edit]

National teams[edit]

Club teams[edit]


Rugby League[edit]

National teams[edit]




Canterbury of New Zealand is the wholesale provider of sportswear to the sports teams at Northumbria University in Newcastle-upon-Tyne, with the exception of the Gaelic Football Team whose kit is manufactured by O'Neills. The company is also sponsors the men's and women's rugby union clubs at University of Exeter.

Former sponsorships[edit]

See also[edit]


  1. ^ a b c d e "Canterbury of New Zealand Limited Director's Report and Financial Statements". Companies House, UK Gov. 23 September 2016. Retrieved 4 June 2017.
  2. ^ a b "About Us". Canterbury. Retrieved 3 June 2017.
  3. ^ "Canterbury". LinkedIn. Retrieved 4 June 2017.
  4. ^ Rossingh, Danielle (29 January 2009). "South African Rugby Team's Kit-Maker Files for Liquidation". Bloomberg L.P. Retrieved 1 February 2009.
  5. ^ "JD Sports buys rugby shirt brand". BBC News. 4 August 2009.
  6. ^ "Rugby brand Canterbury sold by JD Sports". BBC News. 23 August 2012.
  7. ^ Wallop, Harry (2 March 2012). "Nike loses England rugby shirt deal to Canterbury". The Daily Telegraph. London.
  8. ^ Pearce, Nick (19 September 2012). "England unveil new 2012-13 rugby kits ahead of autumn internationals". The Daily Telegraph. London.
  9. ^ "Washington Irish RFC - Press Release". Canterbury.
  10. ^ "All Black jersey history, 30 October 2014,
  11. ^ "Media Statement Regarding Conclusion of Canterbury and Scottish Rugby Partnership". Canterbury. 24 January 2013. Archived from the original on 27 January 2013. Retrieved 26 January 2013.
  12. ^ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 January 2013.

External links[edit]