Canterbury of New Zealand

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Canterbury of New Zealand
IndustryTextile, sports equipment
Founded1904; 119 years ago (1904)
FounderJ. Lane, P. Walker, A. Rudkin
HeadquartersAuckland, New Zealand
Area served
ProductsRugby equipment, clothing
RevenueIncrease£44.8 million (2015)[1]
Increase£20.5 million (2015)[1]
Increase£220,000 (2015)[1]
Total assetsIncrease£107,000 (2015)[1]
Total equityIncrease-£7.2 million (2015)[1]
ParentPentland Group (2012–present)

Canterbury of New Zealand (commonly referred to simply as Canterbury) is a New Zealand sports equipment manufacturing company focused on rugby. The company originated from the Canterbury region in New Zealand.

Canterbury of New Zealand was established in 1904, producing garments in Canterbury, New Zealand. The company made military uniforms during the First World War, before producing kit for the All Blacks.[2] The brand's tagline is "Committed To The Game". Its logo is the silhouettes of three Kiwi birds creating the letters CCC; the initials of the Canterbury Clothing Company and representing the three people who founded the company.[3]

The head office is in Avondale, Auckland, New Zealand; the global headquarters are located in Stockport, UK; and satellite offices in Sydney and Brisbane, Australia.[4]

Rugby products manufactured by Canterbury include jersey uniforms, protection (head protectors and mouthguards), boots, and balls. The company also produces casual wear clothing (shorts, t-shirts, polo shirts, pants, jackets, hoodies, socks), and accessories (bags, backpacks, hats, scarves)


An old Canterbury clothing label from around the 1970s

Canterbury of New Zealand was established in 1904 by three English immigrants, John Lane, Pringle Walker and Alfred Rudkin. The company began producing garments in Canterbury, New Zealand. Canterbury then began making uniforms for the New Zealand and Australian armies during the First World War. Later, the brand was approached to make rugby attire for the All Blacks.[2]

In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.[5]

The European arm, Canterbury Europe Ltd, based in Stockport, was purchased by JD Sports in 2009,[6] then sold on in 2012 to sports and fashion retail group Pentland Group for £22.7m.[7]



National teams[edit]

Club teams[edit]


Club teams[edit]

Rugby union[edit]

National teams[edit]

Club teams[edit]


Rugby league[edit]

National teams[edit]


Former sponsorships[edit]

See also[edit]


  1. ^ a b c d e "Canterbury of New Zealand Limited Director's Report and Financial Statements". Companies House, UK Gov. 23 September 2016. Retrieved 4 June 2017.[dead link]
  2. ^ a b "About Us". Canterbury. Retrieved 3 June 2017.
  3. ^ "Kiwi logo". Retrieved 7 May 2020.
  4. ^ "Canterbury". LinkedIn. Retrieved 4 June 2017.
  5. ^ Rossingh, Danielle (29 January 2009). "South African Rugby Team's Kit-Maker Files for Liquidation". Bloomberg L.P. Retrieved 1 February 2009.
  6. ^ "JD Sports buys rugby shirt brand". BBC News. 4 August 2009.
  7. ^ "Rugby brand Canterbury sold by JD Sports". BBC News. 23 August 2012.
  8. ^ "Washington Irish RFC - Press Release". Canterbury.
  9. ^ "All Black jersey history, 30 October 2014,
  10. ^ "Media Statement Regarding Conclusion of Canterbury and Scottish Rugby Partnership". Canterbury. 24 January 2013. Archived from the original on 27 January 2013. Retrieved 26 January 2013.
  11. ^ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 January 2013.

External links[edit]