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The Voice UK

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The Voice UK
GenreReality
Created byJohn de Mol
Presented byHolly Willoughby
Reggie Yates
Judgeswill.i.am
Jessie J
Sir Tom Jones
Danny O'Donoghue
Country of originUnited Kingdom
Original languageEnglish
No. of series1
Production
Production locationsBBC TV Centre
Fountain Studios
Elstree Studios
Production companiesShed Media
Wall to Wall
Talpa Productions
Original release
NetworkBBC One
Release24 March 2012 –
Present
Related
The Voice of Holland
The Voice (U.S.)

The Voice UK is a British television music competition to find new singing talent. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. Airing from March 2012, the show will last eleven weeks and be contested by aspiring singers drawn from public auditions. Part of the The Voice franchise, the show is produced by Shed Media's Wall to Wall as well as Dutch production company Talpa Productions and is to be broadcast on the BBC network in the United Kingdom. The Voice UK was devised as competition for the highly successful The X Factor created by Simon Cowell as well as Britain's Got Talent, another Cowell production, which The Voice UK will be airing in the same time plot as on Saturday nights.

In 2011, following the success of The Voice the United States, speculation mounted on whether a UK version would be made; with the BBC said to be keen on launching it as its answer to The X Factor, following the departure of Cowell from the UK version. It was reported that ITV also wanted the rights for The Voice UK in case The X Factor suffered from Cowell's departure, though on 19 June 2011, it was announced BBC had won the rights to The Voice UK.

The judging panel is Danny O'Donoghue, Jessie J, Tom Jones and will.i.am, as well as Reggie Yates and Holly Willoughby as presenters. The Voice consists of three stages, the audition phase, in which artists sing to the backs of the coaches, so the coaches cannot judge the artists on their looks, each coach then has to decide if they want that singer on his/her team; if two or more coaches want the same singer then the singer gets to choose which coach they want to work with. In the next stage, 'Battle phase', singers are mentored and developed by their coach, ending with the artists compete against each other by singing the same song, with the coach choosing which team member will advance to the next stage. In the final stage 'Live shows', the remaining artists will compete against each other in live broadcasts, with the television audience deciding on who progresses. The winner of The Voice UK will receive £100,000 and a record deal with Universal Republic.

Production

On 7 June 2011, The Sun reported that BBC and ITV were each bidding heatedly for The Voice UK.[1] The Sun's Colin Robertson and Leigh Holmwood stated that ITV were worried that The Voice UK could detract from the X Factor.[1] A source said, "The X Factor has had a bit of a rollercoaster ride already this year and ITV fear any rival new show could blow it out of the water. The hype around The Voice is now so great that ITV feels it has no choice but to be in the running for it. If the BBC got it — and managed to sign Cheryl Cole — then it could snare loads of viewers away from The X Factor".[1] On 18 June 2011, it was reported that the BBC had won the rights to The Voice UK. Devised by Big Brother creator John de Mol, The Voice is based on the Dutch TV programme The Voice of Holland and is part of the The Voice franchise, being based on the similar U.S. format.[2] The BBC were "desperate" to get The Voice UK after they axed So You Think You Can Dance.[1] Of the agreement with De Mol, BBC controller Danny Cohen and production companies Talpa Productions and Shed Media said:

I'm absolutely delighted that The Voice will be coming to the BBC, It's a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC One. The Voice stands for a new generation in its genre and I'm delighted that in the UK it has been picked up by the BBC who really share my passion and belief in the show. We're thrilled to be working with John de Mol and his team at Talpa in bringing The Voice to the UK public. It's an extraordinary show that has captured the hearts of viewers round the world and we're proud to be part of bringing it to BBC One.

— Danny Cohen, Talpa Productions and Shed Media.[3]

The BBC spent £22 million on buying the rights for two years, commenting: "There is an awful lot of pressure, given the money spent on the format, for the ratings to be good. But at the moment all signs are that it will be cash well spent".[4] ITV reportedly offered more.[5] After comparisons to the X Factor were made, Cohen defended the decision: "We feel that there's enough difference in this format that it will stand out. The fact that ITV tried very hard to get it—even though they've got The X Factor—suggests that they feel this show is different enough [from that one]".[6]

We've got three dancing shows on BBC One this year on Saturday nights, and I wanted to decrease that but still find ways that we could have live, often performance-based television. We are in an era where the audience love that [and] we shouldn't ignore what the audience want."

Danny Cohen on why the BBC choose to get the rights for The Voice UK.[6]

In October 2011, it was announced that Moira Ross, executive producer of Strictly Come Dancing quit to join production company Wall to Wall, so she could take the position of executive producer of The Voice UK. Ross said, "There is no other show I would leave the BBC and Strictly Come Dancing for, but the opportunity to launch The Voice UK on BBC One and to join the wonderful team at Wall to Wall was just too great to pass up. I'm looking forward to discovering the UK's next singing sensation."[7]

The winner will receive £100,000, as well as a record deal with Universal Republic.[2]

Scheduling

The show's airdate was confirmed on 10 March 2012,[8] [9] via the shows dedicated Twitter account: "Two weeks from now, something new will be on your television, something so great you'll want to run up and kiss the screen. Just FYI".[9] Britain's Got Talent judge Alesha Dixon confirmed the launch date for the sixth series of Britain's Got Talent, with it being the same day as The Voice UK's.[10]

Britain's Got Talent was brought forward by the ITV so that it could clash with The Voice UK.[10][11] For the four years since its own launch, Britain's Got Talent has launched in mid-April.[10] The companies were then in a scheduling war, the BBC moved the show from 7:15 slot to 7:00, to avoid "significant overlap"; ITV then moved BGT from 7:45 to 7:30.[12]

In an interview with Digital Spy, Simon Cowell stated that The Voice UK is "competition" for Britain's Got Talent. He said, "I recognise [The Voice] as a challenge. The BBC must be confident because they have put it up against this show. They want to make a competition out of it. So we've got to make [Britain's Got Talent] better. Everyone benefits because of that".[13][14]

The BBC are planning to make each performance on the show available for download each week, with the proceeds going to charity or the downloads being free, before it is then released commercially.[15]

Promotion

The first promotional item the BBC released was a video on the official website. It read, "Four of the biggest names in music are looking for incredible singing talent to compete for the title of The Voice UK. Only the most unique and distinctive voices will make it to the filmed auditions and get to sing for our celebrity coaches".[16] To promote the show, all four coaches went to Central London launch event, which took place at Soho Hotel on 24 February 2012.[17] Daily Mirror's Jo Usmar commented on the promotion of the show, stating that the trailer will "get you juices flowing".[18] A further trailer was released on 9 March, featuring footage from the show, "including interviews with the panel, a first look at some artists and bickering between the coaches".[9]

Social media

The joint production team is trying to boost audience participation with a wealth of social media and online activity, "as viewers often watch programmes like Sherlock while also commenting and engaging via Twitter and Facebook."[19]

Despite The Voice UK not yet being on air, the team's social media campaign is already proving a success with @BBCTheVoiceUK boasting 15 thousand Twitter followers alone.

— Kat Hebden on the effect of Telegraph Hill's social media work for The Voice UK.[19]

Media Agency Telegraph Hill, who have previously worked on BBC Three dramas Being Human and The Fades, were contracted by BBC Online to put in place a full-time team of social media creative’s.[19]

Auditions and filming

The producer auditions of series 1 began on 31 October 2011.[16] Five events took place in London, two events in Birmingham, Glasgow, Manchester and Cardiff, and one event in Belfast.[16] Solo singers and duos can participate, however, they must be aged sixteen or over.[16] The coaches did not attend the producer's auditions.[16] The standard of the auditions has been described as "amazing" and "top standard".[20] The blind auditions are held at the BBC TV Centre, where every coach is given a "plush" dressing room.[21] Coach Danny O'Donoghue told Digital Spy of the talent at the auditions, "The talent on show after the first auditions on the first day beat out any talent in any finals I've ever seen on television. The hair on the back of my neck and arms was standing up. 16 and 17-year-olds were up there killing it".[22]

Format

Producer and Blind auditions

File:The Voice UK Blind Auditions.jpg
Coaches Danny O'Donoghue, Tom Jones, Jessie J and will.i.am

The Voice UK's first stage is the producer’s auditions, which are not shown on television.[16] The first shown stage is the blind auditions, where they sing in front of the coaches.[2] However, the coaches are facing the back of the artist, so the coaches can only judge them on their singing, not their looks.[23] The coach has the length of the auditionee’s performance to decide if they would like that singer on their team. If they choose to have the singer, they push their 'I Want You' button.[24] However, if more than one coach opts to have that singer, the auditionee gets to choose which coach's team they would like to join .[2] If an auditionee gets no coach opting for them, the artist is sent home.[25]

Daily Mirror's Jo Usmar also regarded the chairs as a highlight, stating that "The X Factor lot have to squish behind the desk on boring black chairs - but check out these sexy techno thrones!".[18]

Battle Phase

The second stage, 'Battle Phase', is where two singers are coached and then developed by their respective coach (who picked them in the blind audition round).[25] The coaches of the team will "dedicate themselves to developing their artists, giving them advice, and sharing the secrets of their success in the music industry".[2] Every member of their team battle against another member from their team.[2] They sing the same song at the same time and together, while the coach of their team decides which artist they would like to continue throughout the competition. The coaches have to choose from the four individual “battles” to take artists to the live round.[2]

Live Shows

The last stage, 'Live Shows', is where the artists perform in front of the coaches, as well as in front of an audience, live.[2] Each coach will have four artists in their team to begin with and the artists will go head-to-head in the competition to try and win the public votes.[25] These will determine which artist advance to the final eight of the competition.[25] The remaining three artists future in the show will determine on the coaches, choosing which will progress further in the competition, and which will not.[25]

The final eight of the artists will compete against each other in live broadcast.[25] However, the coches will have a 50/50 say with the audience and the public in deciding which artists move onto the final four phase.[25] In the final four phase each coach will have one member which will continue to battle to win the competition. The final (the winner round) will be decided upon by the public vote.[25] Throughout the final their coaches will frequently perform with their artists.[25] The winner will be crowned The Voice.[2]

Coaches

The line-up which was officially announced on 8 December 2011.[26] It has been called a "blockbuster line-up" by The Daily Mirror.[27] Summing up the entire panel Cohen said, "Overall, our lineup of Tom Jones, Jessie J, will.i.am and Danny O'Donoghue gives us mega-star quality, great musical range and musicians we know our audience love".[26] Presenter Holly Willoughby described them as "badass", "incredible", and that when you "put them all in the room together, magic happens". "They all come from different areas of the music industry and it's quite magical seeing them together".[14]

The Voice coach Christina Aguilera advised the show's coaches to be "positive", saying, "One of the reasons I was hesitant about doing a show like this was because I wanted to make sure I was a part of something very positive and not negative just for television’s sake. I wanted to bring positivity and a really honest perspective – it’s better for everyone". Jones said that the show has more "credibility" than others, due to the judging panel. He said, "We've been through it, we know what it's like to get up and perform, unlike some judges on some other shows that just don't know, they've never done it. The ones that have are not very good anyway".[28]

Jessie J

On 4 October 2011, singer Jessie J was confirmed as a coach on The Voice UK. It was announced on The Chris Moyles Show, speaking of this she said "I can't wait, I'm so excited about it." Danny Cohen, the controller of BBC One, said, "Jessie J is going to be an amazing coach on The Voice UK. She's a massive young star with a strong personality, and her recent MOBO nominations are testament to her musical and creative ability."[29][30] She later stated that she was "really happy" that she was the only female on the panel.[31][32][33]

Jessie told Daily Mail that, unlike The X Factor, that there is no rivarly between her and fellow coaches saying, "The show is not about who is arguing with who. Back stage we are all getting on and we are all focused on our artists. [With other programmes] you are stuck reading about who is not getting on with who. We are focusing on the inspirational and the positive".[34]

will.i.am

On 25 October 2011, it was reported that American rapper will.i.am would be joining The Voice UK as a coach.[35] will.i.am was later confirmed as a coach on The Voice UK, of this he said, "I'm proud to be doing The Voice UK because the UK was the first place I saw success. It's the place I'm the most creative outside of home." Cohen added, "I am thrilled that will.i.am has signed up to be a coach on The Voice. He is a huge star who will bring a unique creativity to the show."[36] Talking about the differences between the show and X Factor, he commented: "I won’t be a judge on X Factor. The Voice is different. You can’t even compare the two. One, you have people in the music industry, current and legends, coaching the next generation. The other format you have judges critiquing, giving their opinions on things when they don’t really know, other than Randy Jackson on Idol.[37]

In preparation for the role as a coach, he asked friend and ex-X Factor judge Cheryl Cole.[38] In March 2012, it was reported that he had turned his "plush" dressing room into a recording studio, and "instead of just listening with his headphones, he has installed some mega bass bins". A show source said, ""Will.i.am goes everywhere with his music kit. So it was no surprise to everyone when he and his crew turned up with a stack of gear on the first day. Producers thought it was great as we want him to be happy while he's on the show, and who knows what ideas he'll come up with for his acts?"[21]

Tom Jones

On 19 October 2011, it was reported that Welsh singer Tom Jones was a member of the judging panel. A source said, "Tom is close to committing. He has almost 50 years experience in music so he'll be able to give artists decent advice. Jessie J will attract younger viewers but Tom's bound to be the housewives' favourite."[39] In December 2011, it was accidentally revealed by Jessie J that Jones was to be a coach.[31] On 8 December 2011, it was officially announced that along with O'Donoghue, Jones would be completing the panel. Jones said, "I'm excited about The Voice, and thrilled to be participating as a coach. This is a strong show; it's all about talent - but it's also exciting, competitive and compelling television. I've been blessed over the years to share the stage with some of the world's finest artists, and I look forward to being part of the team that discovers a great, new, genuine talent." BBC One controller Cohen said of this announcement, "I'm delighted to be announcing Tom Jones and Danny O'Donoghue as coaches for The Voice. Tom is a music legend and will bring huge experience and creativity to the lineup".[26][40]

Danny O'Donoghue

On 8 December 2011, it was announced that along with Tom Jones, O'Donoghue would be completing the panel. O'Donoghue said, "I'm a massive fan of The Voice, so to be involved as a coach is amazing. This is a show unlike any other because it puts vocal ability first above all else. I look forward to putting my team together and battling it out with the other coaches to see who wins this unique, credible competition. I'm in it to win it!". BBC One controller Cohen said of this announcement, "I'm delighted to be announcing Tom Jones and Danny O'Donoghue as coaches for The Voice. Danny is a rising star who will bring freshness and surprise to the team".[26] Singer Will Young was originally meant to be in O'Donoghue's place, with Young commenting said that the BBC "wanted to go more rock".[41] Of the comparisons between The Voice and The X Factor O'Donoghue said: "We are our entity. We look after ourselves. We've produced some of the best talent you've seen in the UK ever. There was a moment last night in filming when all four coaches stood and remained stood up for the rest of the performance. We were so blown away by the level of the talent. I'm excited to just be part of this. I feel this is a game-changer in the UK scene. This is really, really going to give the UK music scene a kick up the backside".[22]

Presenters

Holly Willoughby and Reggie Yates

File:Holly Willoughby 3.jpg
Presenter Holly Willoughby

On 23 November 2011, Holly Willoughby and Reggie Yates were announced as the presenters for the show. Of this Willoughby said, "I'm so excited to be hosting The Voice. It's going to be one rollercoaster of a ride and I can't wait to get started!"[42] Yates commented, "I'm so delighted to get this job and be part of such a credible music show. The format of The Voice in America has worked brilliantly, and I have no doubt it will be just as successful on British TV."[43] BBC One controller Danny Cohen stated that Willoughby and Yates were "The perfect partnership. They are both big fans of the show and will bring a huge amount of passion and enthusiasm to the production".[44] Willoughby and Yates worked at CBBC at the same time, but have never worked together.[45]

Coaches' teams and their artists

Every series, the coaches will opt which artist they would like to coach throughout the show and mentor. Every series there will be 8 artists which will be in the final. The final 8 are which have gone through to the live finals.

Key:

  – Winning coach and their team. Winners are in bold, eliminated contestants in small font.
Series Tom Jones Jessie J will.i.am Danny O'Donoghue
One Samuel Buttery
Aundrea Nyle
Adam Isaac
Jessica Hammond
Toni Warne
Ben Kelly
J Marie Cooper Max Milner

Reception

very.co.uk's Zoe Griffin predicted that the show will "make the X Factor a thing of the past". She continued;

As the nation gets bored of Louis Walsh and whoever else sits alongside him on ITV (as let’s face it, Louis is the only long-term one), the BBC have come up with a genius twist. Led by chart-topping artists Jessie J and Will.I.Am, the judging panel on The Voice are going to have their backs to the contestants and therefore focus on sound, rather than style.

— very.co.uk's Zoe Griffin[40]

BBC Radio 2's Paul Gambaccini told Radio Times that the show is "karaoke" and claimed that the American series was "fantastic to rejuvenate the careers of two of the judges, Christina Aguilera and Maroon 5's Adam Levine, it didn't give us a viable artist". Mark Goodier also questioned the motives of Universal Music saying, "Universal have to be doing this because they want market share". On whether the show is to become a "huge hit" in the UK, he added, "It really depends on whether they find a star or not".[46]

References

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  2. ^ a b c d e f g h i Love, Ryan (13 September 2011). "'The Voice UK' winner will sign record deal with Universal". Digital Spy. Hearst Magazines UK. Retrieved 1 February 2012.
  3. ^ Love, Ryan (17 June 2011). "'The Voice' confirmed to air on BBC One". Digital Spy. Hachette Filipacchi UK. Retrieved 20 March 2012.
  4. ^ Bryant, Tom (27 January 2012). "BBC spends £22m as The Voice prepares to topple The X Factor". Daily Mirror. Trinity Mirror. Retrieved 20 March 2012.
  5. ^ Singh, Anita (18 June 2011). "BBC beats ITV to The Voice". The Daily Telegraph. Telegraph Media Group. Retrieved 16 March 2012.
  6. ^ a b Jeffery, Morgan (17 October 2011). "'The Voice' pick-up defended by BBC One controller Danny Cohen". Digital Spy. Hearst Magazines UK. Retrieved 20 March 2012.
  7. ^ Laughlin, Andrew (20 October 2011). "'Strictly Come Dancing' executive producer Moira Ross quits". Digital Spy. Hearst Magazines UK. Retrieved 20 March 2012.
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  38. ^ "Will.i.am asked for Cheryl's advice over 'The Voice' role". MTV. 2 January 2012. Retrieved 2 February 2012.
  39. ^ Smart, Gordon (19 October 2011). "Tom Jones set to star in The Voice". The Sun. News International. Retrieved 2 February 2012.
  40. ^ a b Griffin, Zoe (16 March 2012). "TV Preview: Exclusive photos from the Voice UK". very.co.uk. Retrieved 21 March 2012.
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  42. ^ Fletcher, Alex (1 February 2012). "Holly Willoughby: 'The Voice is a feel-good show'". Digital Spy. Hearst Magazines UK. Retrieved 2 February 2012.
  43. ^ Dean, Sarah (20 March 2012). "The Voice: Holly Willoughby & Reggie Yates Say It's Not The Contestants That Cry". The Huffington Post. AOL. Retrieved 21 March 2012.
  44. ^ Fletcher, Alex (23 November 2011). "Holly Willoughby, Reggie Yates confirmed to host BBC One's 'Voice' UK". Digital Spy. Hearst Magazines UK. Retrieved 21 March 2012.
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  46. ^ Fletcher, Alex (20 March 2012). "'The Voice' is a karaoke competition, says BBC DJ Paul Gambaccini". Digital Spy. Hearst Magazines UK. Retrieved 21 March 2012.