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Beast
비스트
From left to right: Yoon Doo-joon, Son Dong-woon, Lee Gi-kwang, Yang Yo-seob, Jang Hyun-seung, Yong Jun-hyung
Background information
Also known asB2ST
OriginSouth Korea
GenresK-pop
Years active2009 (2009) – present
LabelsCube Entertainment (South Korea), Universal Music Group (International)
MembersYoon Doo-joon
Jang Hyun-seung
Yong Jun-hyung
Yang Yo-seob
Lee Gi-kwang
Son Dong-woon
Websitewww.playb2st.com

Template:Contains Korean text

Beast (/[invalid input: 'icon']ˈbiːst/; Korean: 비스트; stylized as BEAST or B2ST) is a six-member boy band from South Korea, formed in 2009 by Cube Entertainment. The band's members are Yoon Doo-joon, Jang Hyun-seung, Yong Jun-hyung, Yang Yo-seob, Lee Gi-kwang, and Son Dong-woon.

Beast has released one Korean full-length album, five Korean mini-albums, one Japanese full-length and various singles. The group's debut release was in October, 2009, when their first mini-album, Beast Is the B2ST, was made available. They then released their first full-length album, Fiction and Fact, in 2011[1], receiving their first triple crown on M.net's M! Countdown for their lead single Fiction. In the same year, Beast made their Japanese debut with the release of the single, Shock (Japanese Version).

The group gained attention for the lack of industry success previously experienced by its members, with media outlets referring to them as "a group of recycled material"[2] [3] However, the group has achieved significant commercial success, winning the Bonsang award at the Seoul Music Awards in both 2011 and 2012, with the Artist of the Year (Daesang) award also given to Beast at the Melon Music Awards in 2011.[4]

History

2009–2010: Debut and Shock of the New Era

Prior to their debut, Korean news outlets reported that Cube Entertainment would be releasing a new boy group known as "B2ST", pronounced "Beast".[5] This name was changed to "Beast" before their debut, but the group retains the original stylisation in all their promotional material.[6] Beast's fanclub name became "B2uty", pronounced "Beauty", in reference to the fairy tale of Beauty and the Beast.

In October 2009, Beast held their debut showcase at the MTV GongGae Hall and made their live performance debut on KBS Music Bank with their debut single, "Bad Girl".[6][7] A documentary recording the story of the group's debut titled MTV B2ST was filmed during this time, showing the members as they filmed their first music video and bonded with each other.[8] Their debut mini-album, Beast Is the B2ST featured five songs, including the intro track "Beast Is the B2ST", "Mystery" and "Oasis". The song "Yet" (아직은, Ajigeun) was banned from airplay due to swearing in Jun-hyung's rap. Beast won their first award, Rookie of the Month for December, awarded by the Ministry of Culture, Sports and Tourism.[9]

In early 2010, Beast promoted their second single, "Mystery", from the mini-album, with live performances on the weekly music shows. The members created their own humorous amateur music video for the song, featuring fellow Korean pop singers including members of Girls' Generation and Kara. The mini-album went on to sell 40,000 copies,[10] an unusual feat for a Korean rookie group, with the album's original print run of 20,000 copies selling out in its first month.[11]

In January 2010, Beast and their labelmates, girl group 4minute, signed with world-wide album company Universal Music Group for their international promotions and album launches,[12] and began their first international promotions in Taiwan with 4minute.[13] The group was awarded the Best Newcomer Award alongside girl groups T-ara and After School at the 19th Seoul Music Awards in February 2010.[14]

"Shock" (2010)
"A sample from Beast's second title track, Shock."
Problems playing this file? See media help.

Beast released their second mini-album Shock of the New Era in March 2010 with the lead single "Shock". The mini album’s release took place a day earlier than scheduled after it was leaked on Youtube.[15] The group achieved their first number-one win on Mnet’s M! Countdown with "Shock".[16] The album quickly sold 20,000 copies in Korea,[17] and was certified into the Gold Disk category in Singapore.[18] Reviews of the title track described it has having both powerful vocals and a rock-influenced strong sound, a departure from the pop feel of their debut single, and praised the complex choreography for the track in live performances.[19][20][21]

During the promotion period for "Shock", the group performed an orchestra version of Korean group Noel's ballad "Despite Holding On" (붙잡고도, Butjapgodo), and were recognized as a boy group with outstanding singing ability.[22] A digital single version of their track "Easy" from their Shock of the New Era album was released in April 2010 with the title "Easy (Sincere Ver.)". The track used strings and piano as opposed to the hip-hop feel and electronic instruments of the original.[23]

In August 2010, Beast received the Golden Disk Award from Singapore, Malaysia, and Thailand at the '2010 Summer CUBE Stars Party' in Seoul.[24] Beast and 4minute also became the first Korean artists to be invited to perform on the Singapore Youth Olympics pre-opening stage.[25] The group was awarded with the Cool Star Award in the 2010 Mnet 20's Choice Awards.[26] American R&B musician Omarion made a surprise appearance as a guest onstage with the group as they received their award. Omarion had earlier invited Beast to perform with him after viewing a YouTube clip of the group delivering a dance performance of his single "Ice Box".[27]

2010: Mastermind, Lights Go On Again, and My Story

On September 17, 2010, Beast released the song "Jumeogeul Kkwak Jwigo” (주먹을 꽉 쥐고, lit. Clenching a Tight Fist) as a single from their 3rd mini-album, Mastermind. The song gained anticipation and attention from the public for the excellent vocal ability they displayed.[28] Mastermind was released on September 28, 2010.[29] On October 8, 2010, a week after their comeback, Beast claimed first place on KBS Music Bank with the song "Soom” (숨, lit. Breath) from Mastermind. The song was noted for its original sound and distinctive choreography.[30] On October 23, 2010, Beast is one of the recipient of the Asia Influential Artist Award which is given to those who had gained the most attention in Asia for the year.[31]

On November 3, 2010, Beast opened up the preorder sales for their 4th mini-album named Lights Go On Again.[32] The album took the top 5 spots on the Mnet music charts on November 8, 2010, with their lead track, “Beautiful” debuting at 1st place, while the album’s remaining four tracks placed 2nd, 3rd, 4th, and 5th respectively. According to album sales site Hanteo, the group’s album sales showed great success, with their sales figures ranked first.[33] On November 15, 2010, Beast released the first part of the relay music drama from the 4th mini-album on their official YouTube channel. It garnered interest from fans as well as overseas promoters and media for the style and concept of the upcoming music videos.[34]

Beast discography entered Japan with the release of their first Japanese album, called Beast - Japan Premium Edition, on November 24, 2010. It debuted at 13th place on the Oricon weekly album charts. On November 27, 2010, Beast held their first Japanese showcase called the 'The Legend of Beast, Vol.1' at Tokyo Big Site in Ohdaiba, Tokyo. The members were transported to the site of the showcase by helicopter, where they were able to see a human formation of the group's name made up of fans as a welcome greeting. The group performed 9 hit tracks, including "Bad Girl," "Shock," and "Soom". They also announced plans to officially debut in Japan in February 2011.[35]

On December 1, 2010, Beast won an award for being one of 2010's most photogenic figures by the 11th Korean Visual Arts Festival, hosted and organized by the Korea Broadcast Camera Directors Association.[36] On December 9, Beast was awarded with the Yepp Newcomer Award at the 25th Golden Disk Awards.[37] According to album sold research site Hanteo Chart on December 11, 2010, Beast have sold 107,006 copies from January - October 2010 with 4 of their released mini-albums, including their first mini-album. This made Beast as the only rookie group out of all the boy/girl groups who have sold over 100,000 copies in 2010. This feat just shows the groups growing popularity.[38] Beast held their first solo concert on December 12, 2010 at the Jamsil Indoor Stadium in Seoul. The concert's official title was 'Welcome to the Beast Airline'.[39]

On December 23, plans for the release of self-composed duets by the members of the group were announced. The tracks released were "Thanks To", a hiphop track from Yoseob and Junhyung,[40] Hyunseung and Kikwang’s R&B track "Let It Snow",[41] and Doojoon and Dongwoon’s ballad track "Muni Dathimyeon" (문이 닫히면, lit. When The Door Closes).[42] The tracks debuted at the Mnet M! Countdown stage. The songs were released on December 21, 2010 as the digital mini album My Story.[43]fvf

2011: Japanese debut-first studio album, world tour

The group was awarded with the Bonsang Award at the 20th Seoul Music Awards on January 20, 2011 where they performed their hit songs “Shock” and “Soom”.[44] Beast was also listed as the No. 40 Power Celebrity according to the list released by Forbes Korea on February 24, 2011.[45] Their first Japanese single, "Shock", was released on March 16, 2011, and debuted at number 2 on Oricon’s weekly chart.[46] However, due to the 2011 Tōhoku earthquake, all scheduled Japanese promotions for their single were cancelled.[47]

Beast released their first full length Korean album on May 17, 2011 titled Fiction and Fact.[48] Their track “Biga Oneun Naren", released as a digital single prior to the release of their album, won first place on KBS Music Bank’s May 27, 2011 episode instead of their heavily promoted lead song "Fiction".[49] Their 2nd Japanese single, "Bad Girl", was released on June 15, 2011.[50]

Beast performed as Korea’s representative artists at MTV’s “MTV World Stage Live in Malaysia 2011" on July 24, 2011 at Malaysia’s Shah Alam. Beast is the only Korean artist to be invited this year, and is the second Korean artist, following the Wonder Girls, to ever perform on MTV’s “World Stage”. [51]

In 2012, Beast went on an international tour, "Beautiful Show", which visited 17 cities in 12 different countries from Asia, Europe, North America, and South America.[52] [53]

Image and artistry

On December 3, 2010, Beast attended the Patricia Field Collection fashion show located in Seoul Chungnamdong MCM Haus and was praised by Patricia Field herself for their “distinctive and modern look”. For this collection, MCM’s Heritage and Patricia Field worked together to show off a modern New Yorker style with a trendy shopper bag, backpack, clutch, and more items and any money earned from it will be donated to the ‘Korea Disaster Relief’ to benefit the civilians left homeless from the Yeonpyeong incident.[54]

Other activities

Television appearances

Beast was the topic of a short-lived reality show, MTV B2ST, which was hosted by MTV. The show ran on a weekly basis from August 23 - October 9, 2009, with a total of ten episodes. The program showcased their journey leading up to their debut.[5] It was announced in March 2010 that Beast will be hosting a second season of MTV B2ST entitled MTV Beast Almighty. After last year's broadcast debut, season 2 had fans and viewers' wishes as the concept of the program where the members will have to pick out one wish to grant for every episode. The show ran on a weekly basis from April 10 - May 29, 2010.[55] Beast became the protagonists of the variety show Idol Maid running on a weekly basis from July 21 - October 13, 2010.[56] The group also had a cameo on the sitcom More Charming by the Day.[57]

Beast was selected as a PR envoy to promote the audition program Global Super Idol, which will air in November, 2011. Beast will be attending the preliminaries in Korea, Thailand, and China to encourage the contestants and give advice. Global Super Idol is a global audition program that pits finalists from Thailand and China against finalists in Korea. All the finalists will attend the main show in Korea. Since Beast is very popular in Asian countries, including Thailand, Japan, and China, their popularity will help the show become popular too by performing their songs for fans and contestants from all over the world. [58] [59]

Endorsements

Beast has been chosen as the new models for the Young TD Casual CLRIDE.N to match well with the trendy and casual brand concept. This will be their first time being clothes models from the 2010 Fall/Winter collection from CLRIDE.N. They will be modelling their clothing in a trendy British vintage style.[60] Shin Se Kyung and Beast were chosen as the models for BBQ Chicken after the Wonder Girls, and they will be filming the commercial for BBQ Crispy Chicken.[61] Beast was also chosen as ambassadors for ‘Seoul Character Rising Licensing Fair 2010’ co-hosted by both Korean Contents Promotions & Co-Ex on July 12, 2010.[62]

During the “Super Concert Wonderful Jeju” special for SBS’s Inkigayo on April 14, 2011, Cube label mates Beast and 4minute teamed up for a collaboration music video to promote Jeju Island. With the beautiful natural scenery of the island as their backdrop, the two groups sang a song to both raise awareness and promote tourism towards the island.[63]

Beast, alongside 4minute and Supernova, participated on the runway stage of wedding fashion designer Yumi Katsura's '2011 Paris GRAND COLLECTION IN TOKYO' fashion show in Tokyo, Japan. The group showed their aspects as a model and presented the unique Asian feel combined with traditional Japanese culture, keeping with the theme 'Renaissance Japan'.[64]

Beast, 4minute and G.NA were chosen as the official ambassadors by Korean Airports Corporation for their world-class Gimpo International Airport, which handles domestic and international flights alongside Incheon International Airport.[65]

IUCN also known as the International Union for Conservation of Nature, had announced that Beast had become their official endorsement models for 2011 Musilympic, the One. Beast members had also took the time signing the official endorsing t-shirts for Musilympic, the One, which added more importance to the meet up. Also, the t-shirt displayed an image of shouting for help to save the polar bears, which had faced major disruption due to the environmental changes. Beast will be performing for Musilympic, the One concert on the September 30, 2011. [66]

On August 17, 2011, Beast became the first ever Korean celebrity group to model for the American vintage casual brand, Beatoy. Representatives of Beatoy said, "Beast is one of the most popular male idol groups today, and as our brand's target consumer base is in the age range of teens to 20's, we're sure that they'll direct our brand’s image towards a positive direction." The director for Beatoy added, "Vito's identity as an American vintage casual brand combined with Beast’s modern, yet free-spirited image is sure to create a synergistic effect."[67]

On October 20, 2011, Cometic brand A’PIEU has appointed Beast as their newest models. A representative from the brand's marketing team remarked, "The members of B2ST are multi-talented entertainers; they not only sing, but write and compose their own music, act in dramas and make appearances on variety shows… They possess the sensitive and pure image of young boys, as well as intense masculine charisma at the same time, and it will work will with our own concept."[68]

On December 15th,2011, Italian sportswear brand ‘FILA’ released a few photos from the ‘2012 FILA B2ST Collection‘ photoshoot!heir ‘school look’ photoshoot emphasized their colorful backpacks and shoes, which the boys aptly showed off while displaying their athleticism and charisma. A staff on set commented, “B2st possesses an outgoing and chic charisma which matches well with FILA’s new collection concept, and thus, were chosen as the new models. We hope to get closer with our consumers hand in hand with B2ST.”[69]

On April 3, 2012, B2ST was selected as the newest models to promote ‘bodyART™’ in Korea which is said to be slow, but fast and smooth, yet strong. It is very dynamic almost like a dance, but also being a form of exercise.[70]

Discography

Main article: Beast discography

Filmography

Year Title Type
2009 MTV B2ST TV Documentary (MTV)
2010 MTV Beast Almighty TV Show (MTV)
Idol Maid TV Show (MBC)
SHIN PD Variety Show TV Show (SBS)
2011 Exciting Cube TV TV Show (MNET Japan)
2012 Win WIn TV Show (KBS)

Awards

Year Award
2009
2010
2011
2012

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  84. ^ http://www.allkpop.com/2012/02/winners-from-the-2012-gaon-chart-k-pop-awards#disqus_thread

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