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Rule of three (writing)

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The Three Bears

The "rule of three" is a principle in writing that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things. The reader/audience of this form of text is also more likely to consume information if it is written in groups of threes. From slogans ("Go, fight, win!") to films, many things are structured in threes. Examples include The Three Stooges, Three Little Pigs, Three Billy Goats Gruff, Goldilocks and the Three Bears, and Three Blind Mice.

A series of three is often used to create a progression in which the tension is created, then built up, and finally released. Similarly, adjectives are often grouped together in threes in order to emphasize an idea.

The Latin phrase "omne trium perfectum" (everything that comes in threes is perfect, or, every set of three is complete) conveys the same idea as the "rule of three," while also (appropriately) using exactly three words.

Comedy

One of the best examples of the power of the rule of three is in comedy, where it is also called a "comic triple". Two is the smallest number of points needed to establish a pattern, and comedians exploit the way people's minds perceive expected patterns to throw the audience off track (and make them laugh) with the third element.

  • How do you get to my place? Go down to the corner, turn left, and get lost.
  • I can’t think of anything worse after a night of drinking than waking up next to someone and not being able to remember their name, or how you met, or why they’re dead. —Laura Kightlinger
  • I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land. —Jon Stewart

The generic three-panel daily comic strip, and "Englishman, Irishman and Scotsman", as well as a blonde, a brunette and a redhead jokes are some more examples of the rule of three used in comedy.

Story

In storytelling in general, authors often create triplets or structures in three parts. In its simplest form, this is merely beginning, middle, and end, from Aristotle's Poetics. Syd Field wrote a popular handbook of screenwriting, in which he touted the advantages of three act structure over the more traditional five act structure used by William Shakespeare and many other famous play-writers.

Snow White receives three visits from her wicked stepmother

Vladimir Propp, in his Morphology of the Folk Tale, concluded that any of the elements in a folk tale could be negated twice, so that it would repeat thrice.[1] This is common not only in the Russian tales he studied, but throughout folk tales and fairy tales—most commonly, perhaps, in that the youngest son is often the third, but fairy tales often display the rule of three in the most blatant form, a small sample of which includes:

In most folklore, there are three tasks which have to be performed to reach a certain goal.

Rhetoric and public speaking

The use of a series of three elements is also a well-known feature of public oratory. Max Atkinson, in his book on oratory entitled 'Our Masters' Voices'[2] gives interesting examples of how public speakers use three-part phrases to generate what he calls 'claptraps', evoking audience applause.

One famous orator, who instilled almost fanatical effects on his audience at mass rallies, was Adolf Hitler. He used the three elements: "Ein Volk, ein Reich, ein Fuhrer" ( one people, one empire, one leader ) to dramatic effect.

Examples include the appeal to "government of the people, by the people, for the people" in Lincoln's Gettysburg Address. Also, "Location, location, location" (the "three" most important factors for a business), or "Lies, damn lies, and statistics" (attributed to Benjamin Disraeli). An early example is the quotation attributed to Julius Caesar, "Veni, vidi, vici".

Martin Luther King Jr., the civil rights activist and preacher was also known for his uses of tripling and the rule of three throughout his many influential speeches. For example, the speech "Non-Violence and Racial Justice" contained a binary opposition made up of the rule of three: "insult, injustice and exploitation," followed a few lines later by, "justice, good will and brotherhood." Conversely, segregationist Alabama governor George Wallace famously inveighed: "segregation now, segregation tomorrow, segregation forever" during his 1963 inaugural address.

One of the best known instances of this in written political rhetoric is the appeal of the U.S. Declaration of Independence to "life, liberty and the pursuit of happiness" as exemplary of the most basic "unalienable rights".

The appeal of the three-fold pattern is illustrated by the transformation of Winston Churchill's famous reference to "blood, toil, tears and sweat" (echoing Garibaldi and Theodore Roosevelt) in popular recollection to "blood, sweat and tears".

The Welsh Triads and Irish Triads suggest the use of threes was also a mnemonic device - easy to learn verses that were pointers to other information also committed to memory by Druids.

The use of this rhetorical trick is very common in advertising, since it is simple, effective, and efficient.

Religion

The use of three elements is present in the three Abrahamic religions:

See also

References

  1. ^ Vladimir Propp, Morphology of the Folk Tale, p 74, ISBN 0-292-78376-0
  2. ^ Atkinson. M. (1984) Our Masters' Voices: Language and Body Language of Politics Routledge
  • Booker, Christopher (2005). "The Rule of Three". The Seven Basic Plots: Why We Tell Stories. Continuum International Publishing Group. pp. 229–235. {{cite book}}: External link in |chapterurl= (help); Unknown parameter |chapterurl= ignored (|chapter-url= suggested) (help)
  • Stephen J. Cannell: "What is the Three Act Structure?"