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1
(Nenokkadine)
File:1 (Nenokkadine) film poster.jpg
Film poster
Directed bySukumar
Written bySukumar
Produced by
  • Ram Achanta
  • Gopichand Achanta
  • Anil Sunkara
Starring
CinematographyR. Rathnavelu[2]
Edited byKarthika Srinivas
Music byDevi Sri Prasad[3]
Production
company
Distributed by14 Reels Entertainment
RNR films[4]
(Karnataka)
Eros International
(Worldwide)
Release date
  • January 10, 2014 (2014-01-10)[1]
CountryIndia
LanguageTelugu
Budget95 crore (US$11 million)[5]

1 (Nenokkadine) is an upcoming Telugu film written, directed by Sukumar. The film is produced by Ram Achanta, Gopichand Achanta and Anil Sunkara under their 14 Reels Entertainment banner, and will star Mahesh Babu and Kriti Sanon in lead roles. The soundtrack will be composed by Devi Sri Prasad, who will be working with Sukumar for the fifth time in his career and for the first time with Mahesh Babu.[6] The film will have cinematography handled by Rathnavelu who had earlier worked with Sukumar for Arya and Jagadam. The film was officially launched on 12 February 2012 at 14 Reels Entertainment office in Hyderabad and filming began on 23 April 2012.[7][8] The film is scheduled to be released on 10 January 2014.[9]

Cast

Production

Development

Reports of Sukumar directing Mahesh Babu were afloat since 2009 but the project was delayed due to latter's other commitments.[11] In May 2010, it was reported that Mahesh signed two films with 14 Reels Entertainment, one with Srinu Vaitla and the other with Sukumar.[12] Due to the delay during filming of Dookudu and the producers being same for both projects,[13] it was evident that the project with Sukumar would not take off until Dookudu was released. This led Sukumar to begin working on 100% Love which was released in May 2011. 14 Reels Entertainment's Dookudu with Mahesh was released in September 2011. In July 2011, it was reported that Sukumar began working on the film with Mahesh and this would be his next project.[14] On 12 November 2011 Sukumar attended the 50 days public function of Dookudu and along with Mahesh, Ram Achanta, Gopichand Achanta and Anil Sunkara, where he officially announced the project and revealed that the project would start in early 2012.[citation needed] On 12 February 2012 the film's muhurtham[15] and pooja ceremony were held in Hyderabad.[16][17] It was announced that Devi Sri Prasad would score the soundtrack. Rathnavelu will handle the camera.[18]

Casting

In November 2011, it was reported that Tamannaah was under consideration for the role opposite Mahesh Babu.[19] In January 2012, it was also reported that Tamannaah signed the film[20] On 27 February 2012 The Times of India website reported that Bangalore-based model Akshara Gowda was cast for the role,[21] but this was later revealed to be untrue.[22] It was reported that the producers were in talks with Angela Jonsson for the role.[23] Finally, after much speculation, producers announced that Kajal Aggarwal was cast for the role.[24] It was also reported that Tamannaah had to walk out of the project because the producer's council asked her not to sign any film until all of her existing film commitments were completed.[25] It was also reported that Mahesh Babu would be playing the role of a college lecturer in the film.[26] However, these reports were dismissed by both Mahesh Babu and Sukumar.[27] In September 2012, several reports emerged claiming that the makers were looking for a replacement for the female lead after encountering date issues with Kajal Agarwal.[28] On 5 October 2012 it was officially announced that Kriti Sanon would replace Kajal as the female lead in the film. It was reported that Kajal's departure was due to schedule issues as a result of the film getting delayed for several months.[29] In February 2013, a test shoot was done on Mahesh Babu's son Gautam and reports emerged that he would make his debut in the film, but it had no official announcement then.[30] However it was confirmed that Gautham was a part of the film and he would play the role of the hero at a young age.[10] Added to this, he dubbed for his role at Shabdalaya Studios in Hyderabad on 9 December 2013.[31]

Filming

In February 2012, it was reported that Sukumar, along with cinematographer Rathnavelu, were in Bangkok scouting locations and that the major part of filming would take place in Bangkok.[32] It was later announced that the regular filming would begin on 23 April 2012.[33] On 23 April 2012 regular filming began in Hyderabad with Mahesh and kriti sanon taking part in it.[8] The first schedule started with a song been shot on the lead pair.[34] A special set worth 1.5 Crores[35] was built at Annapurna Studios for this purpose.[36] The second schedule of filming began on 31 May 2012 at Hyderabad and went on till 5 June 2012.[37][38] Cinematographer R. Rathnavelu stated that the filming would take place for 20 days in Goa and another schedule of 40 days in Hungary and Germany, where a couple of songs would be filmed.[39] After a four month hiatus, filming resumed on 14 October 2012 in Goa and it continued till 1 November 2012.[40][41] In March 2013, filming took place in Hyderabad under the supervision of stunt coordinator Conrad Palmisano.[42][43] The foreign schedule to shoot the major action part of the film will begin in June 2013.[44][needs update] The film's shoot continued at Belfast and London for 60 days.[45] After completion of the London schedule, the unit returned to Hyderabad and in September, some vital scenes were shot at Banjara Hills area.[46] There some scenes were shot on Mahesh and others at Elbit Diagnostic Centre in Banjara Hills.[47] In October 2013, the unit went to Bangkok to shoot the last schedule; action and chase sequences were shot under the supervision of Peter Heins.[48] The shoot continued in Bangkok and thus ended after a continuous shoot for about one month.[49] In order to complete the shoot fast, the team of the film divided into two teams. One of them shot scenes on Mahesh Babu at Nanakramguda in Hyderabad while the other team shot scenes on Gautham regarding the hero's childhood scenes.[50] Later the unit moved to Mangalore and Goa for shooting some vital scenes.[51] An item number was scheduled to be shot from 25 November 2013 in Mumbai which was said to be shot on Mahesh and Jacqueline Fernandez.[52][53] However it was reported that its shoot delayed due to the commencement of principal photography of Mahesh's Aagadu which started on 28 November 2013.[54] However its shoot was planned on Mahesh and Sophie Chowdary as Jacqueline Fernandez was not available at that time.[55][56] The shooting continued at Mumbai from 13 December 2013 and sources reported that it would be wrapped up in a week.[57]

Distribution

Distribution house RNR films, which had distributed Dookudu in Karnataka earlier, has acquired the Karnataka rights again for this film for 4.5 Crores.[4] Eros International production company has bought the film and 14 Reels will handle the production, distribution and promotion works.[58]

Marketing

The film's title was officially announced as 1 on 31 May 2013 to coincide with actor Krishna's birthday. On the same day, first look posters and teaser of the film were released.[59][60] The second teaser of duration thirty seconds,[61] two posters[62] and one digital motion poster[63] of the film were released by the 14 Reels Entertainment on actor Mahesh Babu's birthday. The Micro audio Teaser of the Film was released on 15 December 2013,[64] received Enormously Positive response.[65] The teaser received 0.5 Million hits in 48 hours of release and headed to 1 Million later. The small teaser impressed the fans as well as the critics, who have appreciated the track and Mahesh's stylish avatar.[66] The Theatrical trailer of the Film is scheduled to be released on 25 December 2013 as a Christmas gift.[67] The 41 seconds teaser of the song Aww Tuzo Mogh Kortha was released on 21 December 2013 by 14 Reels.[68] On 25 December 2013, another 28 seconds Teaser of the Song O' Sayonara Sayonara was released by 14 Reels as a Christmas gift.[69]

Pre-release business

Territories and ancillary revenues Price
Satellite rights with Gemini TV channel 13 crore (US$1.6 million)[70]
Hindi channel rights 4 crore (US$480,000)
Worldwide Distribution rights with Eros International 72 crore (US$8.6 million)
Music rights with Lahari Music 1 crore (US$120,000)[71]
Audio launch telecast rights with ABN Andhra Jyothi & Gemini Movies 2.5 crore (US$300,000)
Total 90 crore (US$11 million) (Approx.,)
  • The figures don't include the Print and Advertising (P&A) costs.[72]

The film did a 90 crore (US$11 million) business even before its release.[73]

The satellite rights of the film were sold for 13 crore (US$1.6 million) to Gemini TV [74]and Hindi channel rights have been bought for 4 crore (US$480,000). Aditya music and Lahari music are in Competition for buying the audio rights. As of now the price is 1 crore (US$120,000), but it could go higher.[75] The worldwide distribution rights were sold for 72 crore (US$8.6 million) for Eros International.[76]

Release

It was announced that the film would release in the Sankranti weekend of 2013.[77] However, due to delay in Mahesh Babu's Seethamma Vakitlo Sirimalle Chettu the film release date was postponed. The film is going to be released in January 2014, as it was mentioned in the teaser[61] and digital motion poster,[63] which were released on 9 August 2013. A press note was released on 12 August 2013 which mentions the release date as 10 January 2014.[78]

Soundtrack

Untitled

The soundtrack of the film was composed by Devi Sri Prasad and this is his first time collaboration with Mahesh Babu. The audio launch of the film will be held in a unique style, for the first time ever and is going to be screened in selected theatres across the state.[79][80] The audio launch date and venue were confirmed by 14 Reels by releasing an audio poster mentioning the date as 19 December 2013 and venue as Shilpakala Vedika, Hyderabad.[81] Famous Bangalore-based audio company Lahari Music bought the audio rights of the film.[82] The audio rights were acquired by them for an amount of 8 million, contrary to the tradition of Aditya Music acquiring Mahesh's previous films' audio rights.[83] The South India's No.1 film promotion agency, Shreyas Media, is going to organize the audio launch event and this is their 190th event.[84] The promo songs and the Track list of the film were released on 17 and 18 December 2013 respectively. However then, they did not contain the details of the Singers, Lyricists as well as the complete Duration.[85][86] The audio launch of the Film was happened and Audio album was released through Lahari Music label at Shilpakala Vedika, Hyderabad on 19 December 2013.[87]

Reception

The Audio received unusually positive response with skyrocketed sales and heavy downloads of the song "Who R U ?" as caller tunes which was confirmed by Srinivasa Rao of Lahari Music, thus breaking the records of the Audio Albums sales of Mahesh's previous films.[88] Mahesh's Fans and Other Music Lovers also expressed their pleasure and satisfaction regarding the songs in their twitter and Facebook Accounts with some of them opining as the best album of 2013.[89] Apart from them, Critics too lauded the Album of the film. Way2movies gave a review stating "1 Nenokkadine will be one of the best albums for Mahesh Babu while it may not be the best of DSP-Sukumar combo. DSP composes two instant chartbusters with Who Are You and You’re My Love. London Babu will be appealed by masses while Aww Tuzo has refreshing tune. All in All, 1 Nenokkadine sure reaches the expectations of the fans" and rated the album on an average of 3.7/5 with "Who R U ?" getting a rating of 4.25/5 and "You're My Love" getting a rating of 4/5.[90] TeluguOne gave a review stating "All Songs are good, The Best song is "Who R U". This song takes the cake with foot tapping music and an energetic performance from Mahesh. But Devi Sri Prasad not reached the expectations of Mahesh Fans."[91]

Tracklist
No.TitleLyricsArtist(s)Length
1."Who R U ?"ChandraboseDSP04:53
2."Aww Tuzo Mogh Kortha"ChandraboseNeha Bhasin04:23
3."O' Sayonara Sayonara"ChandraboseSooraj, Santhosh, MM Manasi04:44
4."You're My love"ChandrabosePiyush Kapoor, DSP04:34
5."London Babu"ChandrabosePriya Hemesh05:16
Total length:23:50

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