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Number Lab

Number Lab (originally launched as 429 Life in 2005) was a pioneering fashion brand in the early athleisure apparel sector co-founded by fashion designer/CFDA member Luis Fernandez and American fashion and media entrepreneur Greg Lawrance.[1][2][3][4][5][6][7][8][9] In 2012, Number Lab was selected for the prestigious Council of Fashion Designers of America (CFDA) Fashion Incubator Program,[3][4][8][9][10] and, along with Fernandez as designer and creative director, was chosen as a finalist in the International Woolmark Prize competition.[11][12] Number Lab was recognized by GQ Magazine for opening its first brick-and-mortar location in New York City.[1][6][13]

Athleisure pioneer

Number Lab originally launched under the trade name 429 Life in 2004,[7][14] and at that time, only RLX, Zegna Sport, Prada Sport and 429/Number Lab existed in the athleisure sector. This history, along with Number Lab's widespread international distribution and press coverage, has arguably has earned Number Lab a place as one of the early athleisure pioneers.

Membership in CFDA Fashion Incubator Program

In 2012, Number Lab competed for and was chosen to join the prestigious Council of Fashion Designers of America (CFDA) Fashion Incubator Program[3][4][8][9][10] in company with fellow brands/designers CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner Timo Weiland, Burkman Bros and Project Runway's Daniel Vosovic.[9][10] Other notable CFDA Fashion Incubator program members include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris.[15]

Press and accolades

The brand regularly garnered praise from top fashion editors and key industry insiders, and was consistently featured in esteemed publications such as: GQ;[16] Esquire;[17] The New York Times;[18] Hypebeast;[19] Men's Health;[20][21] Vogue;[22] New York Magazine;[23] Vanity Fair;[24] The Wall Street Journal;[25] Paper Magazine;[26] Forbes;[9][27] Style.com; Women's Wear Daily (WWD);[5][28] Entertainment Weekly;[29] and Racked.com.[30] Number Lab was featured on athletes and celebrities including Neil Patrick Harris,[31] Josh Duhamel,[32] Evan Longoria,[33] Harrison Ford,[14] Chris Pine[34] and Matt Bohmer.[29] In 2012, Annie Leibowitz photographed Number Lab designs on actor Jonathan Groff for a two-page feature in the July issue of Vanity Fair.[24]

Presentations and runway

Number Lab hosted high-profile presentations and runway shows during Mercedes-Benz New York Fashion Week.[28] The events were held at A-list venues in New York City including Milk Studios[28][35] and The Standard Hotel.[26][36] Number Lab also secured sponsorships with major corporate partners like Gillette,[37][38][39] W Hotels[40] and M·A·C Cosmetics to co-finance its runway shows.[37] In 2011, Number Lab was invited to show at Aspen Fashion Week.[41][42] In 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios.[43]

Retail and distribution

Number Lab was carried by top major and boutique retailers, including: Nordstrom;[44] Bloomingdale's;[5][45] Odin;[7] Saks Fifth Avenue;[5][46] Fred Segal; Ron Herman;[47] Equinox Fitness Clubs;[48] Scoop;[47] Louis of Boston;[47] Gilt Group;[49] United Arrows (Japan); TNT (Canada); and Gotstyle (Canada). In 2011, Number Lab was recognized by GQ Magazine for opening its first brick-and-mortar location in New York City.[1][13]



References

  1. ^ a b c Lin, Lance (6 Oct 2011). "Coming Soon: Number Lab to Open Showroom/Retail Space in New York City". GQ.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ Sebra, Matt (20 Sep 2012). "Exclusive First Look: Number:Lab Spring 2013". GQ.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ a b c "Designer Feature - Number Lab". Starwood Hotels Editorials. 2013. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  4. ^ a b c Smith, Ray (9 May 2012). "The Wall Street Journal". The Wall Street Journal. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  5. ^ a b c d Lipke, David (15 July 2010). "New York Market: New & Noteworthy (Number:Lab)". Women's Wear Daily (WWD).
  6. ^ a b "The Lab". timeout.com. 21 Oct 2011. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ a b c "Number Lab Spring/Summer '09 Lookbok". thegloss.com. 15 Nov 2008. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ a b c "CFDA Members Website". CFDA.com. 20 Jan 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ a b c d e Elliott, Hannah (18 Jul 2012). "The CFDA Fashion Incubator Is A Hotbed Of Style". Forbes. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ a b c "CFDA Fashion Incubator Digital Showcase". Council of Fashion Designers of America (CFDA). 2014. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  11. ^ Sebra, Matt (5 Jul 2012). "Fashion News: NUMBER Lab's Luis Fernandez Goes for the International Woolmark Prize". GQ. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  12. ^ "Final 10 USA Nominee Announcement". Woolmark. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  13. ^ a b Nikas, Joanna (10 Nov 2011). "Openings". The New York Times. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  14. ^ a b "Why is Ford shopping for gay Tees?". Hindu Stan Times. 16 Jan 2006. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ Sherman, Lauren (1 Feb 2010). "CFDA Fashion Incubator Designers Announced". Council of Fashion Designers of America (CFDA). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  16. ^ Sebra, Matt (25 Apr 2013). "Exclusive: Capturing the Number Lab Man". GQ.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  17. ^ "NY Fashion Week Best Looks: Days 1, 2 + Counting". Esquire. 9 Feb 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  18. ^ Nikas, Joanna (10 Nov 2011). "Browsing: Scouting Report". New York Times. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  19. ^ Poh, Jonathan (21 Sep 2012). "Number Lab 2013 Spring Collection". Hypebeast.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  20. ^ Loh, Natalie (2 Jan 2013). "January Must-Haves". Men's Health. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  21. ^ Kierra, Aaron (10 Feb 2012). "STYLE NEWS - New York Fashion Week: Days 1 & 2". Men's Health. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  22. ^ "Autumn/Winter 2013 Menswear: Number Lab". Vogue (UK). February 2013. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  23. ^ Hyland, Véronique (17 Jul 2015). "Men's Designers Pushing Hard on Performancewear". New York Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ a b Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair.{{cite journal}}: CS1 maint: year (link)
  25. ^ Smith, Ray (10 May 2012). "Pairing Fashion Sense with Business Sense". The Wall Street Journal: D6.{{cite journal}}: CS1 maint: year (link)
  26. ^ a b Marks, Martin (8 Sep 2011). "Number Lab's Dapper Sportswear". Paper Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  27. ^ Carreron, Blue (19 Apr 2013). "How Not To Look Like A Slob At The Gym". Forbes. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  28. ^ a b c Lipke, David (5 Feb 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  29. ^ a b ""White Collar" Feature". Entertainment Weekly. 2012.
  30. ^ "Number Lab Fall '11: Activewear Meets Tailoring, It's All in the Details". Racked.com. 3 May 2011. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  31. ^ "Product Feature - Celebrity Fave (Neil Patrick Harris)". In Style. 2010.
  32. ^ "Celebrity Editorial - Josh Duhamel". Men's Health. March 2009. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  33. ^ "Celebrity Editorial". Men's Journal. 2010.
  34. ^ "Cover Image". Men's Health. May 2009.{{cite journal}}: CS1 maint: year (link)
  35. ^ Copobianco, Grace (14 Feb 2012). "Number Lab Fall 2012 at Milk Studios". Downtown Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  36. ^ "Number Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". Getty Images. 7 Sep 2011. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  37. ^ a b Lipke, David (5 Feb 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  38. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". Gillette official website. 9 Feb 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  39. ^ Stanczak, Diana (5 Apr 2012). "Fashion for Your Face". Men's Health. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  40. ^ "The CFDA & W Hotels Link Up for International Style". Esquire. 12 Sep 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  41. ^ Lo, Danica (15 Mar 2011). "Aspen Fashion Week - Number Lab video". {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  42. ^ Hartman, Daryl (1 Apr 2011). "Skiwear Roundup". The Wall Street Journal.{{cite journal}}: CS1 maint: year (link)
  43. ^ Burtka, David (9 Feb 2012). "E! News - Fashion Week". {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  44. ^ "Number Lab Jersey Shorts". Nordstrom.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  45. ^ "Number Lab Reversible Hoodie". Bloomingdales.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  46. ^ "Number Lab Jersey Shorts". Saks Fifth Avenue. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  47. ^ a b c Ko, Vincent (1 Oct 2013). "NUMBER Lab S/S14 Lookbook". Vincent Ko. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  48. ^ "NUMBER Lab Spring/Summer '09 Lookbook". The Gloss. 15 Nov 2008. {{cite web}}: |first= missing |last= (help); Cite has empty unknown parameter: |dead-url= (help)
  49. ^ "Number Lab on Sale at Gilt". Gilt Group. 25 Jan 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
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