KRWM

KRWM

Bremerton, Washington
Broadcast area	Seattle/Tacoma
Frequency	106.9 MHz (HD Radio)
Branding	Warm 106.9
Programming
Format	Hot adult contemporary HD2: Adult standards (KIXI simulcast)
Ownership
Owner	Hubbard Broadcasting (Seattle FCC License Sub, LLC)
Sister stations	KIXI, KKNW, KQMV, KVRQ
History
First air date	August 1964 (as KBRO-FM)
Former call signs	KBRO-FM (1964–1979) KWWA (1979–1984) KHIT (1984–1986) KNUA (1986–1990) KKNW (1990–1992)
Call sign meaning	"Warm" shuffled (station branding)
Technical information
Facility ID	53870
Class	C1
ERP	49,000 watts
HAAT	396 meters (1302 ft)
Transmitter coordinates	47°32′39″N 122°06′29″W
Links
Webcast	Listen Live
Website	Warm1069.com

KRWM (106.9 MHz) is a commercial FM radio station licensed to Bremerton, Washington and serving the Seattle/Puget Sound region. It is owned by Hubbard Broadcasting, and airs a hot adult contemporary radio format, using the moniker "Warm 106.9." Warm 106.9 competes with Entercom’s “94.1 the Sound”.

KRWM broadcasts with 49,000 watts effective radiated power (ERP) on a tower 1302 feet in height above average terrain (HAAT). Its transmitter is located near Issaquah on Cougar Mountain, with studios and offices located at Newport Corporate Center in Bellevue. KRWM broadcasts in HD. Its HD-2 signal carries the adult standards format on sister station 880 KIXI.

History

KBRO-FM

In August 1964, the station first signed on as KBRO-FM. It was the FM companion to AM 1490 KBRO, owned by the Bremerton Broadcasting Company. It aired an automated Top 40 format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to the Seattle metropolitan area.

In 1972, KBRO-FM switched to country music. On July 4, 1984, it changed call letters to KWWA as Bremerton Broadcasting received permission from the Federal Communications Commission to boost its tower height to 1380 feet, enough to cover the larger Seattle radio market. The station tried a second run at Top 40 from July 4, 1984 to September 5, 1987 as KHIT.

New Age and Smooth Jazz

In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), who flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age." In August 1990, after Brown Broadcasting bought the station, it moved to a smooth jazz sound as KKNW, calling itself "Sound FM".

Warm 107/Warm 106.9

On October 16, 1992, it switched to a soft adult contemporary format as KRWM, calling itself "Warm 107."

As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats. But when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJR-FM.) Sandusky Radio bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream adult contemporary sound, eliminating some of the softer artists and adding a bit more tempo.

In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona, to Hubbard Broadcasting. The sale was completed that November.

KRWM had been the flagship station of Delilah Rene's syndicated evening program for Premiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. But in mid-July 2014, KRWM discontinued airing the show. Today, in Washington State, Delilah's program only airs on KISC-FM in Spokane.

Since 2001, from mid-November to December 26 of every year, KRWM airs all-Christmas music with its website streaming holiday music from November 1 to mid-November.

External links

• Official website
• Facility details for Facility ID KRWM ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database