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Adventure Time
Season 3
File:BMO AT season 3.jpeg
DVD cover
Starring
No. of episodes26
Release
Original networkCartoon Network
Original releaseJuly 11, 2011 (2011-07-11) –
February 13, 2012 (2012-02-13)
Season chronology
← Previous
Season 2
Next →
Season 4
List of episodes

The third season of Adventure Time, an American animated television series created by Pendleton Ward, premiered on Cartoon Network on July 11, 2011 and concluded on February 13, 2012. The season was produced by Cartoon Network Studios and Frederator Studios. The season follows the adventures of Finn, a human boy, and his best friend and adoptive brother Jake, a dog with magical powers to change shape and size at will. Finn and Jake live in the post-apocalyptic Land of Ooo, where they interact with the other main characters of the show: Princess Bubblegum, The Ice King, Marceline the Vampire Queen, Lumpy Space Princess, and BMO.

This season saw the series grow and progress, featuring the first of the popular Fionna and Cake episodes, as well as marking the first time that fan-submitted content was canonized. Ward also noted that the storyboard artists affected the overall tone of the show, moving it towards more bizarre and spiritual matters. The season was storyboarded and written by Ako Castuera, Tom Herpich, Adam Muto, Rebecca Sugar, Jesse Moynihan, Bert Youn, Kent Osborne, Somvilay Xayaphone, Pendleton Ward, and Natasha Allegri, while being produced by Cartoon Network Studios and Frederator Studios.

The first episode of the season, "Conquest of Cuteness" was watched by 2.686 million viewers; this marked an increase in viewers watching Cartoon Network when compared to the previous season's debut. The season ended with the cliffhanger "Incendium", which was resolved at the start of season four. The season was met with largely positive critical reception. In addition, several episodes and writers were nominated for awards; the episode "Thank You" was nominated for an Annie Award as well as an award at the Sundance Film Festival. "Too Young" was nominated for an Emmy Award. Storyboard artist Rebecca Sugar was also nominated for an Annie Award. Several compilation DVDs that contained episodes from the season were released after the season finished airing. The full season set was released on February 25, 2014 on DVD and Blu-ray.

Development

Concept

The season follows the adventures of Finn the Human, a human boy, and his best friend Jake, a dog with magical powers to change shape and grow and shrink at will. Finn and Jake live in the post-apocalyptic Land of Ooo, wherein they interact with the other major characters, including: Princess Bubblegum, The Ice King, Marceline the Vampire Queen, Lumpy Space Princess, and BMO. Common storylines revolve around: Finn and Jake discovering strange creatures, battling the Ice King, and battling monsters in order to help others.[1] This season expands upon the backstories of Marceline and Ice King,[2] and concludes with Finn attempting to understand his attraction towards Bubblegum and developing a crush on newly introduced Flame Princess.[3]

Production

After the increasing success of the series, on November 29, 2010 Deadline Hollywood announced that Cartoon Network had renewed the series for a third season.[4] The episode titles were released on April 6, 2011 by Frederator Studios, while the show was nearing the end of its second season. Based on production numbers, "Conquest of Cuteness" was the first episode that underwent production, which was also the first episode aired.[5] In April 2011, the storyboards for season three were nearing completion, and much of the production staff shifted its focus to the show's fourth season.[6]

The ninth episode, entitled "Fionna and Cake" takes place in a gender bent version of Ooo.[a] The premise of this episode is that the Ice King has created a fan fiction wherein all the main characters of Adventure Time appear in the opposite gender. For instance, Finn the Human has become Fionna the Human, and Jake the Dog is now Cake the Cat. The genesis for the episode were drawings that storyboard artist Natasha Allegri posted onto the internet during her free time.[8] Her creations were eventually canonized by the show's producers. Allegri even re-rerecorded the show's theme—which had originally been sung by series creator Pendleton Ward—for the episode.[9] The episode had a sequel during the fifth season, focusing on Marceline's male counterpart, Marshall Lee, who is voiced by Donald Glover.[10]

Before the third season, Ward cautioned fans that, due to legal reasons, he was unable to accept fan creations for characters and stories.[11] However, the sixteenth episode, "Jake vs. Me-Mow" features the titular character Me-Mow, which was drawn by Gunnar Gilmore, aged 14.[11][12] Gilmore had sketched the character and showed his mother, who forwarded it to Cartoon Network. Ward decided to include the character solely because the character was "so cute".[11][12] Gilmore's original drawing was used for the episode's title card.[13] So far, this appears to be the only fan-created character that Ward has allowed on the show.[11]

This season's episodes were produced in a process similar to those of the previous seasons. Each episode was outlined in two-to-three pages that contained the necessary plot information.[14] These outlines were then handed to storyboard artists, who created full storyboards.[15] Design and coloring were done in Burbank, California, and animation was handled overseas in South Korea by Rough Draft Korea and Saerom Animation.[16][17][18] The season was storyboarded and written by Ako Castuera, Tom Herpich, Adam Muto, Rebecca Sugar, Jesse Moynihan, Bert Youn, Osborne, Somvilay Xayaphone, Ward, and Allegri.[b] Pendleton Ward referred to many of the writers during the third season as "really smart, smartypants people" who were responsible for inserting weirder and more spiritual ideas into the series. He attributed much of this to the background of the writers, many of whom were formerly involved in indie comics.[6] The season was produced by Cartoon Network Studios and Frederator Studios.[19]

Cast

The season featured many guest voices actors, including comedian Neil Patrick Harris (left) and musical parodist "Weird Al" Yankovic (right) among others.

The voice actors for the season include: Jeremy Shada (Finn the Human), John DiMaggio (Jake the Dog), Tom Kenny (The Ice King), Hynden Walch (Princess Bubblegum), and Olivia Olson (Marceline the Vampire Queen). Ward himself provides the voice for several minor characters, as well as Lumpy Space Princess. Former storyboard artist Niki Yang voices the sentient video game console BMO, as well as Jake's girlfriend Lady Rainicorn in Korean.[20] Polly Lou Livingston, a friend of Pendleton Ward's mother, Bettie Ward, plays the voice of the small elephant Tree Trunks.[21][22] Season three would also introduce Flame Princess, voiced by Jessica DiCicco; Flame Princess would go on to have a larger role in the fourth and fifth seasons of the show, as well as become Finn's new romantic interest.[23][24] The Adventure Time cast records their lines together as opposed to doing it individually. This is to capture more natural sounding dialogue among the characters. Hynden Walch has described these group session as akin to "doing a play reading—a really, really out there play."[25]

The series also regularly employs guest voices for various characters. For instance, Jackie Buscarino appears as the Cute King in "Conquest of Cuteness". Steve Agee voices Ash, Marceline's ex-boyfriend, and Ava Acres as young Marceline in "Memory of a Memory". Isabella Acres reprises her role as a young Princess Bubblegum, and Justin Roiland makes his debut as Lemongrab in the episode "Too Young".[20] Lemongrab would soon becoming a recurring character.[26] Steve Little voices the character Abracadaniel, and Maurice LaMarche appears as the Grand Master Wizard in the episode "Wizard Battle".[27] For the gender bent episode "Fionna and Cake", Madeleine Martin voiced Fionna, Roz Ryan played the part of Cake the Cat, Grey DeLisle appeared as the Ice Queen, and Neil Patrick Harris voiced Prince Gumball.[20][27] Rich Fulcher appears as Jaybird and Ron Lynch voices the character Pig in "Apple Thief".[27] Jackie Buscarino reprises her role as Susan Strong in the episode "Beautopia". Kyla Rae Kowalewski voices the character Me-Mow in the episode "Jake vs. Me-Mow".[20] Musical parodist "Weird Al" Yankovic appears as the Banana Man in the episode "The New Frontier"; the character was originally supposed to voiced by Jonathan Katz before Yankovic was chosen after Katz was unable to.[6] Peter Browngardt voices the eponymous character in "Paper Pete". Gregg Turkington appears as the Talking Shrub in "Another Way". Sam Marin voices Clarence in "Ghost Princess". In the episode "Incendium", Keith David makes his debut as Flame King.[20]

Various other characters are voiced by Tom Kenny, Dee Bradley Baker, Maria Bamford, Little, and Kent Osborne.[20]

Broadcast and reception

Ratings

The season debuted on July 11, 2011, with the episode "Conquest of Cuteness". The episode was watched by 2.686 million viewers.[28] This marked an increase from the second-season premiere, which had been viewed by 2.001 million viewers, and it marked a drastic increase from the second-season finale, which was watched by only 1.975 million viewers.[29][30] "Conquest of Cuteness" also marked gains when compared to the same timeslot a year prior; growth in kids and boys aged 6–11, 2-11 and 9-14 ranged between 13 and 40 percent.[31] The season hit a high with its ninth episode, "Fionna and Cake", which was watched by 3.315 million viewers.[32] This made the episode, at the time, the highest-rated entry in the series in its three-season run.[32] The season finale, "Incendium", aired on February 13, 2012 ranked as the number one telecast of the week among boys aged 6–11 on all of television.[33] This season remained at the same timeslot as the first two seasons, Mondays at 8:00 pm.

Reviews and accolades

Mike LeChevallier of Slant magazine award the third season three and a half stars out of four.[34] In his review, LeChevallier wrote that the series "scores relatively high marks for storytelling, artwork, music, voice acting, and realization with its neatly wrapped, 11-minute packages of multicolored awesomeness."[34] He further complimented the show because he felt that "it scarcely appears to be trying too hard to attract attention, yet it does just that".[34] He did note that "the short-form format leaves some emotional substance to be desired", although he noted this was inevitable for a series with such short episodes.[34]

"Fionna and Cake" was particularly successful with the fans of the series; according to Entertainment Examiner, after the episode aired, "fans of the series loved the new interpretation and clamored for more Fionna and Cake".[35] Ward has revealed that he is particularly pleased with the episode "Thank You"; he elaborated, "I think it's awesome that with a show called Adventure Time with Finn and Jake, we can just forget about Finn and Jake for a little bit and the network will just let us follow this creature around".[36]

The series was nominated for two separate Annie Awards: one for Best Animated Special Production for "Thank You", and another for Best Storyboarding in a Television Production for Rebecca Sugar. The series, however, failed to win either.[37] The episode "Too Young" was nominated for a 2012 Primetime Emmy Award for Outstanding Short-format Animated Program, although the episode did not win.[38] The episode "Thank You" was also purposely screened in a movie theatre so that it could qualify for the Academy Award for Best Animated Short Film.[39] Although it made the award's short list, it did not make the final list of ten nominees.[40] "Thank You" was later in the running for the Animated Short Film award at the Sundance Film Festival in early 2013, although it did not win the award.[41]

Episodes

See also: List of Adventure Time episodes
No.
overall		No. in
season		TitleDirected byWritten and storyboarded byOriginal air dateProd.
code [42]		US viewers
(millions)
531"Conquest of Cuteness"Larry Leichliterd
Cole Sanchezc		Ako Castuera & Tom HerpichJuly 11, 2011 (2011-07-11)1008-0532.69[28]
542"Morituri Te Salutamus"Larry Leichliterd
Cole Sanchezc		Adam Muto & Rebecca SugarJuly 18, 2011 (2011-07-18)1008-0541.78[43]
553"Memory of a Memory"Larry Leichliterd
Cole Sanchezc		Ako Castuera & Tom HerpichJuly 25, 2011 (2011-07-25)1008-0572.26[44]
564"Hitman"Larry Leichliterd
Cole Sanchezc		Jesse Moynihan & Bert YounAugust 1, 2011 (2011-08-01)1008-0552.27[45]
575"Too Young"Larry Leichliterd
Cole Sanchezc		Tom Herpich & Jesse MoynihanAugust 8, 2011 (2011-08-08)1008-0592.09[46]
586"The Monster"Larry Leichliterd
Cole Sanchezc		Kent Osborne & Somvilay XayaphoneAugust 15, 2011 (2011-08-15)1008-0562.24[47]
597"Still"Larry Leichliterd
Cole Sanchezc		Kent Osborne & Somvilay XayaphoneAugust 22, 2011 (2011-08-22)1008-0602.29[48]
608"Wizard Battle"Larry Leichliterd
Cole Sanchezc		Ako Castuera & Jesse MoynihanAugust 29, 2011 (2011-08-29)1008-0612.30[49]
619"Fionna and Cake"Larry Leichliterd
Cole Sanchezc		Adam Muto & Rebecca SugarSeptember 5, 2011 (2011-09-05)1008-0583.32[32]
6210"What Was Missing"Larry Leichliterd
Cole Sanchezc		Adam Muto & Rebecca SugarSeptember 26, 2011 (2011-09-26)1008-0622.19[50]
6311"Apple Thief"Larry Leichliterd
Cole Sanchezc		Tom Herpich & Bert YounOctober 3, 2011 (2011-10-03)1008-0672.00[51]
6412"The Creeps"Larry Leichliterd
Cole Sanchezc		Ako Castuera & Jesse MoynihanOctober 17, 2011 (2011-10-17)1008-0702.03[52]
6513"From Bad to Worse"Larry Leichliterd
Cole Sanchezc		Kent Osborne & Somvilay XayaphoneOctober 24, 2011 (2011-10-24)1008-0642.22[53]
6614"Beautopia"Larry Leichliterd
Cole Sanchezc		Adam Muto & Rebecca SugarNovember 7, 2011 (2011-11-07)1008-0651.92[54]
6715"No One Can Hear You"Larry Leichliterd
Cole Sanchezc		Ako Castuera & Jesse MoynihanNovember 14, 2011 (2011-11-14)1008-0662.48[55]
6816"Jake vs. Me-Mow"Larry Leichliterd
Cole Sanchezc		Adam Muto & Rebecca SugarNovember 21, 2011 (2011-11-21)1008-0712.26[56]
6917"Thank You"Larry Leichliterd
Cole Sanchezc		Tom HerpichNovember 23, 2011 (2011-11-23)1008-0632.33[57]
7018"The New Frontier"Larry Leichliterd
Cole Sanchezc		Tom Herpich & Bert YounNovember 28, 2011 (2011-11-28)1008-0722.39[58]
71
72		19
20		"Holly Jolly Secrets"Larry LeichliterdKent Osborne & Somvilay XayaphoneDecember 5, 2011 (2011-12-05)1008-068
1008-069		2.51[59]
7321"Marceline's Closet"Larry Leichliterd
Adam Mutoc		Ako Castuera & Jesse MoynihanDecember 12, 2011 (2011-12-12)1008-0732.50[60]
7422"Paper Pete"Larry Leichliterd
Adam Mutoc		Kent Osborne & Somvilay XayaphoneJanuary 16, 2012 (2012-01-16)1008-075N/A
7523"Another Way"Larry Leichliterd
Adam Mutoc		Tom Herpich & Bert YounJanuary 23, 2012 (2012-01-23)1008-076N/A
7624"Ghost Princess"Larry Leichliterd
Nate Cashc		Ako Castuera & Jesse MoynihanJanuary 30, 2012 (2012-01-30)1008-077N/A
7725"Dad's Dungeon"Larry LeichliterdPendleton Ward, Adam Muto, & Natasha AllegriFebruary 6, 2012 (2012-02-06)1008-0782.60[61]
7826"Incendium"Larry Leichliterd
Adam Mutoc		Adam Muto & Rebecca SugarFebruary 13, 2012 (2012-02-13)1008-074N/A
  • ^d Director
  • ^c Creative director

Home media

Warner Home Video released multiple DVDs, consisting of region 1 and region 2 formats. It Came from the Nightosphere, Jake vs. Me-Mow, Fionna and Cake, The Suitor, Princess Day, Finn the Human, Frost & Fire, and The Enchiridion were created for Region 1 markets containing some episodes from the third season.[62][63][64][65][66][67][68][69] All DVD releases can be purchased on the Cartoon Network Shop, and the individual episodes can be downloaded from both the iTunes Store and Amazon.com.[70][71][72]

Full season release

The full season set was released on DVD and Blu-ray on February 25, 2014.[73] By March 9, 2014, the DVD release had sold 32,056 copies, and the Blu-ray set had sold 8,577 copies.[74][75]

Adventure Time: The Complete Third Season
Set details[73] Special features[73]
  • 26 episodes
  • 2-disc set
  • 1.78:1 aspect ratio
  • Subtitles: English
  • English (Dolby Stereo)
  • Commentaries on all episodes
    • Featuring Pendleton Ward, Rebecca Sugar, Adam Muto, Tom Herpich, Cole Sanchez, Jesse Moynihan, Somvilay Xayaphone, Bert Youn, and Kent Osborne
  • "How an Idea Becomes Adventure Time" featurette
    • Featuring Ward, Muto, and Osborne
  • Alternate show introduction made out of Lego bricks[76]
Release dates
Region 1 Region 4 Region A Region B
February 25, 2014[73] May 5, 2014 (DVD)[77]
May 3, 2014 (Blu-ray)[78] 		February 25, 2014[73] May 5, 2014 (DVD)[77]
May 3, 2014 (Blu-ray)[78]

Notes

  1. ^ Although both TV Guide and fans of the show have referred to the alternate universe as "The Land of Aaa", many writers for the show, including Adam Muto have claimed that the name is non-canon and was never used during the writing or animation process.[7]
  2. ^ Information regarding story development and storyboard artists is taken from the opening credits of the season's twenty-six episodes.

References

  1. ^ Clark, Noelene (November 14, 2012). "'Adventure Time': Post-Apocalyptic 'Candyland' Attracts Adult Fans". Los Angeles Times. Tribune Company. Retrieved March 26, 2014.
  2. ^ For Marceline's backstory, see:
    • Leichliter, Larry (director); Cole Sanchez (creative director); Nick Jennings (art director); Ako Castuera & Tom Herpich (storyboard artists) (July 25, 2011). "Memory of a Memory". Adventure Time. Season 3. Episode 3. Cartoon Network.
    For Ice King's backstory, see:
    • Leichliter, Larry (director); Cole Sanchez (creative director); Nick Jennings (art director); Kent Osborne & Somvilay Xayaphone (storyboard artists) (December 5, 2011). "Holly Jolly Secrets". Adventure Time. Season 3. Episode 19–20. Cartoon Network.
  3. ^ Leichliter, Larry (director); Adam Muto (creative director); Nick Jennings (art director); Adam Muto & Rebecca Sugar (storyboard artists) (February 13, 2012). "Incendium". Adventure Time. Season 3. Episode 26. Cartoon Network.
  4. ^ Andreeva, Nellie (November 29, 2010). "Deadline Adventure Time Season 3". Deadline Hollywood. Archived from the original on June 11, 2011. Retrieved February 3, 2013.
  5. ^ "The Beginning Of Wisdom Is To Call Things By Their Right Names". Fredeator. April 6, 2011. Archived from the original on August 16, 2011. Retrieved March 14, 2012. Note: Some of the original episodes' titles were changed during production; for instance, "Hitman" was originally called "Hitcapades", and "What Was Missing" was originally named "Door Jam".
  6. ^ a b c Webb, Charles (April 28, 2011). "It's 'Adventure Time' With Series Creator Pendleton Ward". MTV Geek. MTV. Retrieved February 3, 2013.
  7. ^ Muto, Adam [MrMuto] (September 6, 2011). "I guess that was in some TV listings but I don't know where it came from. Maybe somebody in Marketing or Programming found references to it online and latched on to it. We never used that name when we were talking about the episode". Archived from the original on December 20, 2011 – via Spring.me.
  8. ^ Sims, Chris (August 10, 2011). "Adventure Time's Gender-Swapped Episode and the Art of Natasha Allegri". Comics Alliance. AOL. Archived from the original on August 31, 2012. Retrieved February 3, 2013.
  9. ^ "'Adventure Time with Fionna and Cake' Preview". Frederator Studios. July 25, 2011. Archived from the original on February 16, 2013. Retrieved February 3, 2013.
  10. ^ Wolfe, Jennifer (January 22, 2013). "Neil Patrick Harris & Donald Glover Head to Adventure Time". Animation World Network. Retrieved January 23, 2013.
  11. ^ a b c d Ward, Pendleton. "FAQ". PendletonWard.com. Archived from the original on October 22, 2013. Retrieved February 3, 2013.
  12. ^ a b Boedeker, Hal (November 21, 2011). "Orange City Boy's Cat Assassin Debuts Tonight on Cartoon Network". Orlando Sentinel. Archived from the original on June 29, 2012. Retrieved February 3, 2013.
  13. ^ "'Jake vs Me-Mow' Title Card". Frederator Studios. 2012. Retrieved February 3, 2013.[dead link] Alt URL
  14. ^ McKendry, David (February 4, 2013). "Q&A: 'Adventure Time' Writer Dick Grunert". Fangoria. The Brooklyn Company, Inc. Retrieved February 19, 2013.
  15. ^ Ulloa, Alexander (2010). "Adventure Time (2010)". Art of the Title. Art of the Title, LLC. Retrieved January 26, 2013.
  16. ^ Ristaino, Andy [skronked] (February 14, 2012). "It takes about 8 months to create an episode from start to finish. About a week to write an episode, a month to storyboard, a few days to record voices, two weeks to put together an animatic, a week to design it, a week to do clean up on the designs, a week to do color design, then it goes overseas and takes about five months to be animated. Rest of the time goes to retakes editing and music and sound design". Archived from the original on August 4, 2014 – via Spring.me.
  17. ^ Goldstein, Rich (December 19, 2013). "This Is How an Episode of Cartoon Network's 'Adventure Time' Is Made". The Daily Beast. The Newsweek Daily Beast Company. Retrieved December 23, 2013.
  18. ^ McDonnell, Chris (2014). Adventure Time: The Art of Ooo. Harry N. Abrams. pp. 348–349. ISBN 978-1-4197-0450-5.
  19. ^ Seidman, Robert (April 7, 2010). "Cartoon Network's "Adventure Time" Premieres Big; 13 Additional Episodes Ordered". TV by the Numbers. Archived from the original on November 2, 2013. Retrieved January 19, 2013.
  20. ^ a b c d e f "Adventure Time". Behind the Voice Actors. Retrieved January 14, 2013. Note: To reveal who voiced what character, one must click on the various characters under "Guest Stars" to reveal their voice actor or actress.
  21. ^ Livingston, Polly Lou (Actress). 2012. "Tree Trunks" [Commentary track], Adventure Time Season One [DVD], Los Angeles, CA: Cartoon Network.
  22. ^ Ward, Bettie (Artist). 2012. "Tree Trunks" [Commentary track], Adventure Time Season One [DVD], Los Angeles, CA: Cartoon Network.
  23. ^ "Flame Princess". Behind the Voice Actors. Retrieved January 22, 2013.
  24. ^ "Character Facts of the Week: Flame Princess from Adventure Time". CartoonNetwork.co.uk. May 26, 2012. Archived from the original on August 2, 2014. Retrieved October 26, 2012.
  25. ^ "Adventure Time – Season 3 Comic-Con Exclusive: Hynden Walch". August 8, 2011. Retrieved November 7, 2012 – via YouTube.
  26. ^ Sava, Oliver (August 27, 2012). "'You Made Me' | Adventure Time | TV Club". The A.V. Club. The Onion. Retrieved January 24, 2013.
  27. ^ a b c ScreenCrush staff. "Meet the Voices Behind Your Favorite 'Adventure Time' Characters". ScreenCrush. Retrieved May 27, 2014.
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  32. ^ a b c TV By The Numbers staff (September 8, 2011). "Neil Patrick Harris Leads Cartoon Network's 'Adventure Time' To Best Ratings In Its 3-Season History". TV by the Numbers. Archived from the original on February 28, 2017.
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  34. ^ a b c d LeChevallier, Mike (August 3, 2011). "Adventure Time: Season Three". Slant. Slant Magazine. Retrieved April 10, 2017.
  35. ^ "Marceline Gives Her Interpretation of Fionna and Cake in 'Bad Little Boy'". Entertainment Examiner. January 31, 2013. Retrieved February 6, 2013.
  36. ^ Eddy, Max (July 20, 2012). "Inside the Fun Factory: An Elucidating Discussion with Pendleton Ward, the Creator of Adventure Time". Geekosystem. Retrieved February 5, 2013.
  37. ^ Beck, Jerry (December 5, 2011). "Annie Award Nominations 2011". Cartoon Brew. Cartoon Brew LLC. Retrieved January 23, 2013.
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  39. ^ "Theatrical Sneak Peak". Frederator Studios. September 28, 2012. Archived from the original on February 16, 2013. Retrieved February 3, 2013.
  40. ^ "'Thank You' Backgrounds". Frederator Studios. 2012. Archived from the original on February 17, 2013. Retrieved February 3, 2013.
  41. ^ "Thank You – Festival Program". Sundance.org. Sundance Institute. Archived from the original on October 7, 2014. Retrieved January 23, 2013.
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