Venus Fashion
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 1984 |
| Headquarters | 11711 Marco Beach Drive Jacksonville, Florida United States |
| Products | Clothing Swimwear Accessories |
Number of employees | 250+ |
| Parent | Bon Prix |
| Website | www.venus.com |
In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.[1][2]
Sponsorships
- Official swimsuit sponsor for the 2007 Miss America pageant.
- Official presenting sponsor for The Jacksonville ROAR 2014/2015 cheerleaders[3][4]
Past Venus models
- Rachel Reynolds who is currently one of the prize models on the popular CBS game show The Price Is Right.
- Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with Venus on her own line of swimwear: Barely Brooke.
- Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
- Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year of 2002.
- Nikki Schieler went on to become Playboy's Playmate of the Month for September 1997.
- Karen McDougal became Playboy's Playmate of the Month for December 1997 and Playmate of the Year of 1998.
See also
References
- ^ Katie Deatsch (July 10, 2009). "German cataloger will keep Venus Swimwear afloat". Internet Retailer. Retrieved March 1, 2012.
- ^ Jim Tierney (July 13, 2009). "Bon Prix Buys Venus Swimwear". Multichannel Merchant. Retrieved March 1, 2012.
- ^ Jacksonville Jaguars Public Relations (Feb 5, 2014). "THE ROAR partners with VENUS". Jaguars.com. Archived from the original on 2014-04-18. Retrieved 2014-09-18.
- ^ Ashley Gurbal Kritzer (Feb 12, 2014). "Venus Swimwear looks to make local splash with Jacksonville Jaguars Roar sponsorship". Jacksonville Business Journal.