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Maxeda

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Maxeda
Company typePrivate
IndustryRetail
Founded1999
Headquarters
Amsterdam
,
Netherlands
Key people
Guy Colleau, Chairman
ProductsGeneral merchandise, financial services
BrandsBrico, Praxis, Plan-It, Formido
Revenue€ 1.337 Billion (2015)[1]
€ 101 Million (2013/2014)[2]
Number of employees
4,837 (2013/2014)[3]
ParentKohlberg Kravis Roberts
Websitewww.maxeda.nl

Maxeda (formerly Vendex KBB) is a Dutch retail group that operates do it yourself stores in Belgium and the Netherlands. Maxeda is the result of the merger of Koninklijke Bijenkorf Beheer (KBB) and Vendex. Since 2004 Maxeda is owned by a consortium of investors led by American private equity firm Kohlberg Kravis Roberts. Subsequently it sold most holding and concentrated on do it yourself stores.

Do-it-yourself chains

Former chains

Clothing

  • MS Mode (at the time known as M&S Mode) (Netherlands, Belgium, Luxembourg, Germany, France and Spain) - sold in 2010 to Excellent Retail Brands
  • Hunkemöller (Lingerie) (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Curaçao, Saudi-Arabia, Bahrein, Qatar, United Arab Emirates, Kuwait and Aruba) — in 2010 sold to PAI Partners.
  • Claudia Sträter (Netherlands, Belgium, Luxembourg and Germany) - sold in 2009

Restaurants

  • La Place (Netherlands) — sold to Sun European Partners (along with Vroom & Dreesmann)

Department stores

Consumer electronics

  • Dixons (Netherlands) — sold to Dexcom in 2006

Jewellery and watches

  • Schaap & Citroen (Netherlands) - sold in 2009

See also

Philips Computers, former parent of Vendex which sold personal computers under the Headstart brand

References

  1. ^ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-highlights-facts-2015-uk.pdf
  2. ^ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-annual-review-2013-2014-uk.pdf
  3. ^ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-annual-review-2013-2014-uk.pdf
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