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Boomerang (British and Irish TV channel)

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This article is about the United Kingdom variant of Boomerang. For the original American version, see Boomerang (TV network). For Boomerang in other countries, see Boomerang (TV network) § International.

Boomerang
Country United Kingdom
 Republic of Ireland
 Malta
NetworkWarnerMedia Entertainment Networks EMEA
HeadquartersLondon, England, United Kingdom
Programming
Language(s)English
Ownership
OwnerWarner Bros. EMEA
Parent: WarnerMedia
Ultimate Parent: AT&T

Boomerang is a television channel broadcast in the United Kingdom and in the Republic of Ireland launched on 27 May 2000. It is broadcast 24 hours on the Sky UK, Virgin Media, BT TV, TalkTalk TV, Virgin Media Ireland and TVPlayer (When subscribed to TVPlayer Plus). It mostly features classic cartoons such as Tom and Jerry and Scooby-Doo.

It is a subscription digital based television channel, which features cartoons, mostly from the Hanna-Barbera and Warner Bros. Animation libraries, which include many Hanna-Barbera and Warner Bros. Animation titles.

History

Origins

Boomerang UK began as a block in 1993.[citation needed]

UK launch

Boomerang launched on 27 May 2000,[1] airing between 06:00–00:00, on Sky Digital and certain cable systems. Cartoon Network at the time had a tight schedule and so the channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros archive programme library, as well as freeing its sister network of many classics in the schedule.[2]

In May 2001 the channel became the second highest rated children's channel. It was beaten only by sister channel Cartoon Network. In July that year the channel was launched on UK cable operator Telewest network, thus increasing viewers. James Greville, head of Cartoon Network UK at the time, said, "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share".[3] By November the channel was launched on NTL platform.[4]

Boomerang[when?] increased its library of old cartoons by acquiring rights to other animated shows such as Danger Mouse, The Pink Panther and Garfield and Friends.[5] By the end of 2003 the channel started to move away from its original purpose, and moved to broadcast more recent programming.[specify]

A one-hour timeshift channel known as Boomerang +1 was launched on 6 March 2006.[citation needed]

Boomerang rebranded with the new international graphics package developed by UK based graphic design agency Art&Graft on 16 February 2015.[6][7] The channel switched to 16:9 Widescreen on 1 June 2015. A HD feed known as Boomerang HD was launched on 24 June 2015.[8]

On 3 September 2018, the channel was rebranded and gained a new look.[9]

Live action programming

Between 23 July 2007 to 1 August 2009, the channel started airing live action programming, starting with Fraggle Rock (which also began airing on Cartoonito the same day).[10]

Other live action series included Life with Derek,[11] popular sitcom The Latest Buzz and the spy show My Spy Family.

Programming

Main article: List of programs broadcast by Boomerang in Europe

Logos

  • 27 May 2000 - 13 September 2004
    27 May 2000 - 13 September 2004
  • 13 September 2004 – 16 February 2015
    13 September 2004 – 16 February 2015
  • 16 February 2015 – present
    16 February 2015 – present
  • 26 June 2015 – present
    26 June 2015 – present

References

  1. ^ "Digest". Marketing Week. 6 November 2000. Retrieved 16 June 2013.
  2. ^ [1] Archived 22 July 2012 at the Wayback Machine
  3. ^ "Boomerang increases its UK penetration". C21Media. 7 September 2001. Retrieved 16 June 2013.
  4. ^ "NTL adds 15 channels". Broadcast. 26 October 2001. Retrieved 16 June 2013.
  5. ^ "Garfield joins Cartoon Network". Broadcast. 20 March 2003. Retrieved 16 June 2013.
  6. ^ "Boomerang Global Rebrand". Art&Graft. Archived from the original on 4 June 2015. Retrieved 31 July 2015.
  7. ^ "Boomerang UK Rebranded Today (16/02/2015)". RegularCapital.com. Retrieved 31 July 2015.
  8. ^ "Boomerang UK HD Officially Launched Today (24/06/2015)". RegularCapital.com. Retrieved 25 June 2015.
  9. ^ https://www.youtube.com/watch?v=YWYybUdYrM4
  10. ^ Oatts, Joanne (22 June 2007). "Boomerang gets its own 'Spy' Family". Digital Spy. Retrieved 16 June 2013.
  11. ^ "Boomerang Expands its Life with Derek". Thinkbox. 4 June 2008. Archived from the original on 18 April 2013. Retrieved 16 June 2013.
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